Isabelle Alfriend

My name is Izzy and I am a results driven digital marketing strategist with a passion for building meaningful connections that allow me to create growth opportunities for myself and others as a leader. With a foundation built on creativity and strategic thinking, i've honed my skills working with a prestigious brand like Estée Lauder in the past year, giving me the opportunity to take initiative in my career by working across multiple external teams while ensuring media success for my clients.

I'm not just a marketer; I'm a relentless empathizer, an agile thinker and problem-solver, and a driver of change & impact. Equipped with a strong marketing background, a mindset geared towards action and a captivating personality, I am ready to establish a lasting influence in the beauty industry. 💄

Whether I'm backpacking through mountains, crafting creative content, or leading fundraising efforts, I consistently bring passion and excellence to everything I do.

• Dean's List (Fall 2019/Spring 2020/Fall 2020/Spring 2021/Fall2021/Spring 2022)
• PSAMA "Hit the Ground Running" Member Award for consistent hard work, 2018
• Kohl's Case Competition Participant

• PENN STATE PRIME, Creative Team Lead, University Park, PA, 01/2022, 04/2022, Created various activations on owned, earned, and paid media platforms to engage consumers in a new demographic market and pitched a fully integrated marketing plan to our agency team's client, Starbucks, Gained guidance and support from a mentor at Starbucks and Decoded Advertising in NYC to assist in creating a successful final campaign
• PENN STATE AMERICAN MARKETING ASSOCIATION, Member of Retail and Digital Marketing Divisions, University Park, PA, 09/2018, 05/2022, Attended the National Retail Federation Big Show in NYC, an opportunity given to 8 out of 40 PSAMA's retail members, Planned a fashion show involving Penn State dance clubs, vendors from around state college, and corporate sponsors to raise money for PSAMA's THON fundraising efforts
• PENN STATE THON, Pi Beta Phi Family Relations THON Chair, University Park, PA, 04/2021, 05/2022, Raised $174,000 as chair in THON 2022, surpassing previous year's fundraising by $32,000 and ranking 10th out of 71 Greek-life organizations at Penn State, Selected as Family Relations Chair from a pool of 187 eligible members to lead communication and fundraising efforts for 4 THON families

• Fashion
• Traveling
• Backpacked through mountain ranges in 5 different states
• Danced for 46 hours in THON 2022