Employing unique creative skill sets on digital platforms to craft artwork, logos, signage, marketing materials, print media, medical forms, websites, and other compelling content, advancing organization's mission
Organizing multiple projects in collaboration with department heads, devising innovative strategies for brand visual communication within budget constraints, and upholding compliance with local, state, and national laws, regulations, and guidelines
Supervising creative endeavors for media advertising, social media outreach, and diverse marketing campaigns
Executing cost-effective integrated marketing campaigns, encompassing message development, creation of marketing assets, and digital-social media outreach
Creating logos and graphic design standards.
Presenting creative work to internal stakeholders, marketing managers, and senior management for assessment and approval.
Administrative Assistant
Hopelight Behavioral Health
05.2022 - 08.2023
Collaborated closely with billing team to verify and reconcile billing data, facilitating error-free claims submission
Utilized electronic health records and billing software to generate, review, and process Medicare claims efficiently and promptly
Supported administration team in various administrative tasks, contributing to overall efficiency of Hopelight Behavioral Health's operations
Upheld confidentiality and professionalism when handling sensitive patient information and billing- related matters.
Administration Assistant
Crescendo Music Academy
06.2022 - 05.2023
Offered efficient administrative support to the program director
Efficiently managed schedules for four music teachers and coordinated weekly group music lessons for a cohort of seventy-five students
Served as a proficient liaison between over 50 families and our staff, adeptly addressing inquiries and swiftly resolving concerns
Oversaw monthly client invoicing, billing, and meticulous staff payroll processing and review
Successfully enrolled and recorded all students into the organization's studio management system
Demonstrated strong composition and proofreading abilities, producing error-free communication in emails, reports, and presentations
Applied graphic design expertise to revamp marketing materials, website, and organizational handbooks, enhancing visual appeal and functionality.
Digital Strategist
Pivot Creative Studio
02.2022 - 05.2022
Contributed to the development of new strategies and inventive viewpoints, aiding clients in achieving their branding objectives
Facilitated transparent communication and seamless collaboration among teams
Devised comprehensive strategies and content to bolster web presence and outreach, elevating brand recognition
Spearheaded the conception, revision, and reinforcement of digital style guides and branding initiatives
Formulated, monitored, evaluated, and reported on metrics and analytics, gauging the efficiency of digital platforms
Social Media & Marketing Intern
Think Idea Studio
05.2021 - 08.2021
Managed social media content for Searcy.com, driving community engagement and promoting local events and businesses
Led event and campaign management, designing both physical and digital marketing materials for the impactful Beats and Eats Summer Concert Series
Orchestrated comprehensive campaign operations, from creating and scheduling weekly social media posts to booking performers, providing on-site event support, and live content updates
Systematically gathered and analyzed attendance data during events, translating findings into actionable insights using spreadsheets for future campaign optimization
Demonstrated proficiency with social media management software, including Falcon and Gain, streamlining content scheduling and performance tracking.
Head Graphic Designer & Layout Editor
The Bison Newspaper
08.2020 - 08.2021
Collaborated on diverse aspects of newspaper production, including graphics, illustrations, paid advertising, and layout design
Utilized InDesign, Illustrator, and Photoshop to craft content under weekly print deadlines
Engaged in newsroom brainstorming sessions and oversaw graphic and layout visuals for The Bison publication, as well as the online news platform The Link, associated with the university communications department
Awarded 1st & 3rd place for design submissions in the 2021 Newspaper Art/Illustration category from the Arkansas College Media Association
Awarded 2nd place for a collaborative submission in the 2021 Newspaper Advertising category from the Arkansas College Media Association.
Broadcast Production Assistant
HU16 & Harding Sports Network
01.2020 - 05.2020
Actively engaged in university TV station operations, gaining practical exposure to fundamental equipment operation and production techniques, encompassing camera work, soundboard management, teleprompter operation, and floor directing for live daily news broadcasts and sports events
Education
Bachelor of Arts - Integrated Marketing & Communication
Harding University
Searcy, AR
2022
Skills
Branding
Content Creation
Campaign Management Social Media
Customer Engagement
Special Events
Graphic Design
Website Design
Data Entry
Microsoft Office & Excel
Adobe Creative Suite Tableau
Timeline
Administration Assistant
Crescendo Music Academy
06.2022 - 05.2023
Creative Manager
Hopelight Medical Clinic & Behavioral Health
05.2022 - Current
Administrative Assistant
Hopelight Behavioral Health
05.2022 - 08.2023
Digital Strategist
Pivot Creative Studio
02.2022 - 05.2022
Social Media & Marketing Intern
Think Idea Studio
05.2021 - 08.2021
Head Graphic Designer & Layout Editor
The Bison Newspaper
08.2020 - 08.2021
Broadcast Production Assistant
HU16 & Harding Sports Network
01.2020 - 05.2020
Bachelor of Arts - Integrated Marketing & Communication
Behavioral Tech Coordinator/School Secretary at Hopelight Behavioral Health & Medical ClinicBehavioral Tech Coordinator/School Secretary at Hopelight Behavioral Health & Medical Clinic