Isabelle DeSimone

• Designed various website and social media banners that added more creative detail to enforce our products to stand out with Adobe Photoshop for in-store and online products that were streamed weekly.
• Edited lifestyle and in studio photography images to be made more connectable to our consumers and targets that were to be displayed on the website and social media platforms.
• Assisted on Ad-Campaigns for the company and visual content including my idea of our college athlete shoot which we posted on our Instagram and Facebook platform.
• Co-managed the company's Instagram page by engaging with post ideas and responding to customers inquiries.
• Attended photoshoots to assist in styling the models.

• Conducted market research on competitors for our skin oil while analyzing current trends associated with the product and its comparison to multiple competitors.
• Contributed to company meetings to go over marketing strategies for each week by bringing multiple design ideas for content creation.
• Created content for social media platforms such as Instagram, gaining a 5% increase on profile views.
• Reached out to influencers, such as Nicole Ryan, to implement marketing campaigns for our products. Nicole's post resulted in an increase in following and reposts.
• Sent products to a range of influencers and gained positive feedback to secure an influence to promote gaining new targets for our brand.
• Reached out to wholesalers to sell company products, as well as sending out samples to multiple companies that sell a range of products that can go along with Cole Beaute Skincares top products.

● Held weekly meetings with employees to discuss marketing strategies and brand awareness which led to an increase in weekly sales goals by 2-5%.

● Managed all aspects of store operations including inventory, sales, maintenance, employee schedules and CRM.

● Arranged merchandise with creative displays and changed them daily to keep repeat customers interested in new inventory thus increasing monthly sales.

● Collaborated on a teamwork basis with employees to keep a positive and welcoming atmosphere in store as well as engaging with customers.

● Utilized creativity skills to paint graphic designs on basic products and accessories to make exclusive to the store.