Isabelle Faulet
Summary
Talented Business Executive with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
15
15
years of professional experience
Work History
Commercial Director
Trace Group Senegal and Export
Guinea Conakry, Gambia, Mali
2019.10 - Current
- Directed Trace Africa, Trace Urban, Trace Teranga channels, overseeing strategic development and market penetration
- Led the establishment of the TRACE brand in Senegal, driving its growth and visibility
- Orchestrated the implementation and commercialization of TRACE ACADEMIA, an online platform providing personalized training courses for youth, aligning with their strengths and career aspirations
- Formulated and executed robust commercial, communication, marketing, and digital strategies across the covered territories
- Managed key client portfolios, fostering lasting relationships with major accounts
- Spearheaded public relations initiatives and conducted comprehensive team evaluations, competitive analysis, and ongoing monitoring
- Served as the project manager for organizing the prestigious SPORT & BUSINESS international conference, sponsored by Atlantic Council and the Seed Project.
Commercial Director
Vibe Radio Senegal (Lagardère Group)
2015.06 - 2019.09
- Successfully implemented brand initiatives and fueled business expansion
- Oversaw operations, analyzing and reporting on all activities, and developed communication budgets
- Executed Urban and Digital communication campaigns, ensuring their alignment with organizational goals
- Cultivated and expanded client portfolios, establishing enduring partnerships
- Formulated and executed comprehensive communication plans, ensuring seamless execution
- Managed public relations and contractual compliance matters
- Led project management for Afcop / African Development Bank in February 17.
Commercial Manager
AMS Technologies
2011.03 - 2015.06
- Managed operations across Guinea Bissau, Ivory Coast, Benin, Togo, Burkina Faso, Gambia, and Mali, overseeing agency migration to the new GEFA system (Electronic Queue Management)
- Drove strategic commercial initiatives in Senegal and export markets, presenting and executing commercial and technical proposals
- Provided guidance to ensure work continuity and client satisfaction within the technical team
- Facilitated and prepared presentation meetings with diverse partners, ensuring effective collaboration
- Engaged in ongoing missions for expansion endeavors.
Sr. Customer Relationship Manager
Radio Zik Fm/Magazine Dakar Life/Radio Nostalgie/Tribune Dakar
2008.09 - 2011.03
- Managed a diverse portfolio of media clients, maintaining strong relationships and serving as their primary point of contact
- Developed and implemented customized media strategies aligned with clients' marketing goals, resulting in a 25% increase in client satisfaction ratings
- Collaborated with cross-functional teams including sales, marketing, and content creation to deliver effective media solutions tailored to client needs
- Conducted regular meetings and presentations to review performance metrics, analyze campaign effectiveness, and provide strategic recommendations for optimization
- Identified new business opportunities, negotiated contracts, and expanded client base, contributing to a 20% revenue growth year-over-year.
Education
Master in Commercial Engineering -
International Business School
01.2008
Bachelors in Commercial Engineering -
International Business School
01.2007
BTS in Tourism -
ESTSHOS
01.2006
Baccalaureate in Accounting -
Coëtlogon High School
01.2004
Skills
- Power Point
- Microsoft Windows XP
- Word
- Excel
- Market Identification
- Public Speaking
- Effective Customer Communication
- Commercial Strategy Implementation
- Detailed Business Plans
- Production Process Coordination
- Script Compilation
- Contract Negotiation
- Marketing Activities Management
- Final Draft Creation
- New Program Development
- Work Planning and Prioritization
- Attention to Detail
- Social Media
- Content Development
- Personnel Activity Coordination
- Critical Thinking
- Budget Management
- Market Tracking
- Project Management
- Brand Positioning
- Product Promotions
- Digital Marketing
- Market Analysis
- Operations Management
- Business Administration
- Media Relations
- Market Penetration
- Strategic Planning
- Stakeholder Relations
- Competitive Analysis
- Market Understanding
- B2B Marketing
- B2C Marketing
- Marketing Campaign Development
- Branding
Languages
- French (Excellent speaking, Excellent writing skills)
- English
- Wolof (Fluent)
Timeline
Commercial Director
Trace Group Senegal and Export
2019.10 - Current
Commercial Director
Vibe Radio Senegal (Lagardère Group)
2015.06 - 2019.09
Commercial Manager
AMS Technologies
2011.03 - 2015.06
Sr. Customer Relationship Manager
Radio Zik Fm/Magazine Dakar Life/Radio Nostalgie/Tribune Dakar
2008.09 - 2011.03
Master in Commercial Engineering -
International Business School
Bachelors in Commercial Engineering -
International Business School
BTS in Tourism -
ESTSHOS
Baccalaureate in Accounting -
Coëtlogon High School
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