Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Isabelle Gasser

Summary

I am a creative marketing professional with a passion for storytelling, brand building, and bringing ideas to life through content. I thrive in fast-paced, collaborative environments where I can lead with both strategy and imagination. I have experience producing digital campaigns, managing social media content, and creating visuals that resonate with real people. I care deeply about connecting audiences to brands in meaningful and authentic ways. My background in fashion, media, and branded experiences has shaped my ability to think conceptually while executing with strong attention to detail. I’m always looking for fresh ways to inspire, engage, and make an impact.

Overview

7
7
years of professional experience

Work History

Project Manager

KORE GROUP / SMARTSOURCE LLC
11.2022 - 07.2025
  • Managed over 50 client accounts, overseeing all stages of the order lifecycle.
  • Highlight project: Grew revenue on a project 6x the intial scope by pitching location-specific artwork that enhanced end user engagement.
  • Co-led high value RFP submissions, collaborating on creative concepts and pitch decks to win new business.
  • Led end-to-end branded merchandise projects from concept development to delivery.
  • Scaled new or inactive clients into recurring revenue through strategic guidance & relationship building.
  • Consulted with clients to align brand identity, campaign goals, and budget into cohesive branded experiences.
  • Curated on-brand product assortments & created visual mockups to bring ideas to life.
  • Sourced 100+ products monthly, supporting campaign goals through trend research and vendor partnerships.
  • Oversaw up to 60 active orders at a time, ensuring smooth production, timely delivery, and resolution of any issues, resulting in a 50% reorder rate.
  • Designed custom solutions for packaging, fulfillment, webstore launches, and brand presentation strategies.

Supervising Producer - Fashion & Accessories

ShopHQ
07.2021 - 10.2022
  • Directed promotional video and photo shoots to produce impactful visual content for target audiences.
  • Oversaw 50 brands and shows, launching three new brands with multiple sellouts.
  • Conceptualized creative projects, aligning innovative storytelling with brand objectives.
  • Trained talent on live TV production, enhancing on-screen presence and storytelling techniques.
  • Collaborated with social media team to develop runway shows and engaging Instagram Reels.
  • Integrated product selling points with show themes, improving sales conversion rates by 10%.

Content Producer

ShopHQ
05.2020 - 07.2021
  • Led brand initiatives to modernize visual content.
  • Produced engaging content using Adobe Photoshop and Illustrator to drive additional sales.
  • Demonstrated multitasking and prioritization skills in high-pressure environments, meeting project deadlines 99.9% of the time.
  • Conceptualized and executed storyboards, photoshoots, animations, and video content.

Visual Product Coordinator

ShopHQ
09.2019 - 05.2020
  • Executed visual product styling strategies for live TV, utilizing conceptual ideation grounded in principles of balance, proportion, and color theory to achieve desired appearance for both product and brand image.

Social Media Marketing Intern

Relovv
03.2018 - 08.2018
  • Developed strategic social media campaigns to enhance brand visibility and engagement.
  • Conducted extensive market research to identify trends and inform marketing decisions.
  • Secured stylish inventory to maintain a competitive marketplace advantage.
  • Directed all aspects of photoshoot production, collaborating with models, influencers, and photographers for brand alignment.

Education

Bachelor of Arts - Marketing

Augsburg University
01-2019

Skills

  • Social media management (Instagram, TikTok, Facebook, YouTube)
  • Short-form video creation
  • Content storyboarding
  • Campaign analysis and optimization
  • Adobe Creative Suite (Photoshop, Illustrator, Lightroom)
  • Microsoft 365 applications (Word, PowerPoint, Excel, Outlook)
  • Social media strategy and analytics
  • Project management tools (Smartsheet, Basecamp, Dynamics 365)
  • Client and vendor coordination
  • Generative AI technologies
  • Video editing software (CapCut, Videoleap, Splice)
  • Trend research and consumer insights
  • Live TV and event production

References

References available upon request.

Timeline

Project Manager

KORE GROUP / SMARTSOURCE LLC
11.2022 - 07.2025

Supervising Producer - Fashion & Accessories

ShopHQ
07.2021 - 10.2022

Content Producer

ShopHQ
05.2020 - 07.2021

Visual Product Coordinator

ShopHQ
09.2019 - 05.2020

Social Media Marketing Intern

Relovv
03.2018 - 08.2018

Bachelor of Arts - Marketing

Augsburg University

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