Isabelle Gerstner
Summary
Results-driven Marketing Professional with expertise in digital marketing, brand development, and strategic campaign planning and execution. Proven success in real estate, consulting, and business growth, with a strong track record of increasing brand visibility, optimizing digital performance, and driving lead generation. Adept at nurturing client relationships and expanding customer bases. Skilled in SEO, paid advertising, CRM management, content strategy, social media management, website optimization, and marketing automation. Brings hands-on experience in both corporate and entrepreneurial settings, delivering data-driven marketing solutions that drive measurable results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Kentwood Real Estate
01.2024 - Current
Contract Marketing Consultant
Durango Consulting Group
07.2023 - Current
- Provided strategic marketing and branding support to 26 brokers, successfully assisting in listing promotions, client outreach, and business growth
- Created and designed a variety of marketing materials, strategic copywriting for listing and broker promotion aligning properly with branding and compliance regulations
- Developed and executed a variety of traditional and digital marketing campaigns to increase brand awareness, drive engagement, generate leads, and nurture client relationships, resulting in higher client retention and sustained business growth
- Manage MLS listings, CRM platforms, agent branding, and advertising workflows for seamless operations
- Consult with brokers on advertising, branding, and promotional strategies while coordinating property marketing efforts
- Oversee marketing budgets, advertising calendars and established processes to meet sales goals
- Create and implement content strategies for website, blog, email marketing, automation paid ads, and social media, scheduling posts and analyzing engagement metrics to refine campaigns
- Collaborate with cross-functional teams (Sales, Product, Design) to align marketing initiatives with business goals
Marketing, Consulting & Brand Management Intern
TerrylPetersonCFOServices, LLC
12.2022 - 09.2023
Esthetician, Business Owner & Marketing Assistant
Sunny's Esthetics LLC, The Ten Spot, Spavia Day Spa
01.2018 - 01.2022
- Gained experience in business consulting, research, preparation, strategy development, financial planning, operations, marketing, and brand development
- Developed skills in digital marketing, SEO, and social media management through hands-on practice and guidance
- Assisted in grant proposal writing, securing funding between $5,000 - $20,000 for small businesses
- Developed tailored marketing strategies to drive lead generation, brand awareness, and client retention for businesses
- Conducted market research and competitor analysis to refine brand positioning and messaging
- Built and maintained client relationships, delivering detailed proposals and performance reports aligning with overall goals
- Executed and managed digital marketing campaigns across email, websites, social media, and paid advertising, optimizing budgets to maximize ROI
- Designed, launched, and improved websites with UX/UI best practices, SEO integration, and strategic copywriting
- Implemented CRM management and automation strategies to nurture long-term client relationships and improve engagement
- Planned, coordinated, and provided on-site support for events to maximize brand exposure and community involvement
Education
Bachelor of Science (B.S.) - Strategic Communication: Advertising Strategy, Business Minor
University of Colorado
01.2023
Skills
- Marketing Strategy
- Campaign Development
- Digital Marketing
- Social Media Management
- SEO
- Paid Advertising
- Google Ads
- Meta Ads
- Content Creation
- Brand Storytelling
- Email Marketing
- CRM Management
- Market Research
- Competitive Analysis
- Website Optimization
- UX/UI
- Copywriting
- Event Planning
- Community Engagement
- Graphic Design
- Canva
- Adobe Suite
- Project Management
- Cross-Team Collaboration
Certification
- Google Analytics Certification
- HubSpot Content Marketing Certification
- Meta (Facebook) Ads Certification
Locations
720.413.6628, Denver, CO, 80201
Timeline
Marketing Coordinator
Kentwood Real Estate
01.2024 - Current
Contract Marketing Consultant
Durango Consulting Group
07.2023 - Current
Marketing, Consulting & Brand Management Intern
TerrylPetersonCFOServices, LLC
12.2022 - 09.2023
Esthetician, Business Owner & Marketing Assistant
Sunny's Esthetics LLC, The Ten Spot, Spavia Day Spa
01.2018 - 01.2022
Bachelor of Science (B.S.) - Strategic Communication: Advertising Strategy, Business Minor
University of Colorado
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