Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Isabelle Grande

New York City,NY

Summary

Dynamic media planner with a proven track record at Mediasmith, specializing in digital media strategy and data analysis. Expert in managing multi-million-dollar campaigns, enhancing ROI through strategic insights and vendor collaboration. Adept at project management and fostering relationships, delivering actionable recommendations that drive performance improvements.

Overview

3
3
years of professional experience

Work History

Media Planner

Mediasmith
02.2025 - Current
  • Lead development of strategic media plans for multi-million-dollar client budgets across diverse digital channels (programmatic, search, social) as well as traditional (TV, Radio, OOH) leveraging data insights and trend research.
  • Present quarterly strategy decks and performance insights to clients, ensuring alignment with business objectives.
  • Manage vendor relationships, ensuring timely delivery of campaign assets, deadlines, and optimizations.
  • Collaborate with internal teams to refine media strategies, improving campaign performance and ROI.
  • Analyze and visualize campaign data through Tableau; deliver weekly performance reports and monthly wrap-ups with actionable recommendations.
  • Conduct market research and competitive analysis to inform strategic planning and media buying decisions.

Assistant Media Planner

Mediasmith
12.2023 - 02.2025
  • Built insertion orders and managed media authorizations quarterly.
  • Utilized CM360, Airtable, Tableau, Meta, Pathmatics, Spotify Ad Analytics for campaign management.
  • Conducted vendor research and facilitated outreach for strategic partnerships.
  • Produced monthly wrap reports with performance insights and optimization strategies.
  • Performed market research and competitive analysis to support campaign strategies.
  • Collaborated with creative teams on integrated marketing initiatives.

Marketing Assistant

Coldwell Banker
Chicago, USA
05.2023 - 11.2023
  • Designed and coordinated production of marketing materials, overseeing distribution.
  • Monitored campaign performance and proposed improvements.

PR & Marketing Assistant

C | Louise Public Relations LLC
Chicago, USA
06.2022 - 04.2023
  • Executed experiential marketing campaigns to enhance brand visibility.
  • Secured product placements on national television through strategic PR efforts.
  • Managed PR materials, media monitoring, and editor relationships.
  • Led email marketing campaigns for multiple clients.

Education

Bachelor of Arts - Public Relations

Indiana University, Media School
Bloomington, IN
05-2022

Skills

  • Digital media strategy
  • Data analysis and reporting
  • Project and vendor management
  • Microsoft 365 proficiency
  • Media monitoring and outreach

Accomplishments

  • Promoted to Media Planner in 14 months for high-performance delivery.
  • Expertise with CM360, Meta, Tableau, Spotify Ad Analytics & media reporting tools.
  • Proven success translating data into strategic insights, improving ROI.
  • Experience leading multi-channel campaigns in fast-paced agency environments.
  • Strong client-facing communicator, presenting strategy & performance updates.

References

References available upon request.

Timeline

Media Planner

Mediasmith
02.2025 - Current

Assistant Media Planner

Mediasmith
12.2023 - 02.2025

Marketing Assistant

Coldwell Banker
05.2023 - 11.2023

PR & Marketing Assistant

C | Louise Public Relations LLC
06.2022 - 04.2023

Bachelor of Arts - Public Relations

Indiana University, Media School

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