ISABELLE GRONLUND
North Hollywoood,California
Summary
Diligent Project Manager with proven track record in leading teams to success through effective management and strategic planning. Demonstrated expertise in coordinating projects and fostering team collaboration, achieving significant milestones. Utilized leadership and communication skills to drive team performance and ensure project completion.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Southern California Team Lead
Suja Life
02.2024 - 01.2025
- Planned, staffed and executed 20 large scale activations nationwide.
- Managed 200+ in kind donations throughout California.
- Planned, staffed and executed 100+ small local activations.
- Trained new team members by relaying information on company procedures and safety requirements.
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
- Collaborated with other department leads to streamline workflows, improve interdepartmental coordination, and develop ideas to increase all KPIs, surpassing department goals across the board.
- Influenced positive change within the organization through strategic thinking, innovation, problem-solving abilities, and consistent leadership style.
- Managed schedules, accepted time off requests and found coverage for short shifts for a team of ten brand ambassadors.
- Led cross-functional teams for successful project execution while maintaining strong collaboration among team members.
- Conducted regular reviews of operations and identified areas for improvement.
- Gathered, organized and input information into digital database.
- Cultivated positive relationships with vendors to deliver activations and impressions that supported not just our goals but the event's as well.
- Created and managed project plans, timelines and budgets for the Southern California market and specialty activations around the country.
Freelance Brand Ambassador
Multiple Brands
01.2023 - 07.2024
- Used expertise to help develop new field marketing teams for three emerging brands.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Developed lasting connections with industry professionals through networking at conferences, workshops, and other relevant gatherings.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders at 25+ grocery locations through Southern California.
- Increased social media engagement by creating and sharing appealing content about brand.
Brand Ambassador
Suja Life
03.2023 - 02.2024
- Ran seeding, guerrilla and large and small event shifts as shift lead.
- Submitted reports on trends and feedback noticed in the field to aid in promotion and sales for my region.
- Executed large scale events sampling out at most 5000 bottles in an afternoon.
- Created leads for future events and partnerships as well as leads for the sales team to expand brand reach.
- Created content for various channels, such as social media, email newsletters, print ads, and web pages.
- Represented brand in live streamed interviews at events and when working with influencers.
- Interacted with customers to gather feedback and promote brand awareness.
- Promoted new products and services to potential customers through direct conversations and demonstrations.
- Represented the company's brand at industry events, expos, and trade shows.
- Built rapport with new and existing customers to gain customer loyalty.
Field Marketing Specialist
Roar Organic
05.2023 - 09.2023
- Shared feedback and ideas with management to improve sales processes.
- Pitched and implemented ideas for unique ways to engage customers both online and offline.
- Created content for digital media to increase brand visibility on social media.
- Developed network to support recruiting and hiring of talent.
- Networked with local businesses to arrange product demonstrations.
- Researched competitor products and features to understand market positioning.
- Executed 40+ events over the course of my contract with Roar.
Location Manager
Shape House
02.2018 - 12.2022
- Managed a diverse team of 10 professionals, fostering a positive work environment and high employee satisfaction.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Researched up-to-date marketing techniques to increase occupancy and grow business working in tandem with our social media marketing team.
- Hired and trained new team members to perform services to company standards.
- Turned our lowest earning location into our second highest earning location in less than one year.
- Helped implement and develop ongoing protocols during the pandemic to ensure safety for clients without detriment to location revenue.
Supervisor
Coffee Bean and Tea Leaf
08.2014 - 01.2018
- Maintained accurate records of all transactions related to store locations, including lease agreements and vendor contracts.
- Developed relationships with vendors and suppliers to ensure timely delivery of materials needed for successful store openings.
- Trained new employees on company policies, procedures and work ethics.
- Delegated tasks to team members according to individual strengths.
- Communicated employee, customer and workplace needs to managers.
- Answered customer questions and made product recommendations according to needs.
- Organized workflow tasks to prevent downtime and production gaps.
- Coordinated schedules of 10 employees, according to availability and approved shift changes.
- Tracked company inventory and managed weekly orders due to shifting needs and budget.
- Assisted managers with employee recruitment and interviews.
Education
Associate of Arts - Acting
The American Academy of Dramatic Arts
Los Angeles, CA05-2014
Skills
- Experiential Marketing and event strategy
- Event planning and logistics
- Attention to detail
- Coaching and mentoring
- Market Trend analysis
- Project management
- Complex Problem-solving
- Social Media Marketing strategy
- Conflict resolution
Certification
- Talent Academy for Leaders August 2024
- WIF Social Media Marketing Workshop June 2015
Timeline
Southern California Team Lead
Suja Life
02.2024 - 01.2025
Field Marketing Specialist
Roar Organic
05.2023 - 09.2023
Brand Ambassador
Suja Life
03.2023 - 02.2024
Freelance Brand Ambassador
Multiple Brands
01.2023 - 07.2024
Location Manager
Shape House
02.2018 - 12.2022
Supervisor
Coffee Bean and Tea Leaf
08.2014 - 01.2018
- Talent Academy for Leaders August 2024
- WIF Social Media Marketing Workshop June 2015
Associate of Arts - Acting
The American Academy of Dramatic Arts
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