ISABELLE JACKSON
Summary
Experienced digital and email marketing professional with expertise in crafting and implementing effective marketing strategies. Demonstrated ability to foster collaborative teamwork and consistently achieve impactful results. Skilled in SEO, content creation, and data analytics, with a proactive and adaptable approach to navigating evolving market dynamics.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Email & Digital Marketing Specialist
BERRYDUNN
07.2022 - 08.2024
- Planned and executed digital ad campaigns on platforms including Google and LinkedIn, driving targeted traffic and increasing brand visibility
- Monitored and analyzed ad performance and keyword effectiveness, optimizing campaigns to achieve desired results and ROI
- Created and presented comprehensive KPI reports to key stakeholders, showcasing ad performance and providing actionable insights to inform strategy
- Designed and developed website pages on the firm's website, including a revamped home page and expanded service offerings, enhancing user experience and content accessibility
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Designed and executed targeted marketing emails for segmented audiences, promoting firm events and services, contributing to increased engagement and client conversion
- Collaborated with cross-functional teams to improve data integrity between HubSpot and Salesforce, ensuring seamless synchronization and accurate reporting
- Implemented data quality controls to identify and resolve discrepancies between systems, enhancing overall CRM effectiveness
- Emphasized the importance of data upkeep, driving initiatives to maintain clean, accurate data and improve decision-making across marketing and sales teams
- Developed and streamlined processes for ongoing data management, improving the reliability of both platforms and supporting business growth
Manager, Media Services
TIDESMART GLOBAL
01.2022 - 07.2022
- Assist in developing and executing media buys with local stations for Maine CDC and a la carte client TV ads
- Handle large group of marketing clients under one buying group to create and manage TV spots, social media campaigns and KPI reporting
- Build and execute social media campaigns that run in flights throughout the year
- These campaigns include TikTok, Snapchat, and Facebook ads
- Meet with client to understand their vision for their company, and work with the creative team to execute the client's vision for both artwork and copies
- Oversee Reputation Management Program by claiming clients' listings and Google My Business pages to sync data, initiate review responses and ensure that their digital footprint is accurate
Coordinator, Media Services
TIDESMART GLOBAL
09.2021 - 12.2021
- Present marketing pitches to clients and receive feedback
- Provide explanations for decisions when required and incorporate requested changes before executing approved proposals
- Operate all clients' social media campaigns, utilizing multiple platforms to raise brand awareness and stimulate business growth
- Assist in developing, building, and managing Facebook, Instagram and TikTok campaigns for the Maine CDC that focused on Covid-19 vaccinations over a span of 5 months
Pro Channel Assistant
EMERY JENSEN DISTRIBUTION
01.2019 - 06.2020
- Research and analyze sales records, trends, or economic conditions to anticipate consumer buying patterns and determine what the company will sell and how much inventory is needed
- Initiate relationships and work closely with vendors to obtain and develop desired products and promotions for consumers
- Research consumer preferences or environmental trends to determine the best way to introduce new green products
- Coordinate or recommend mark-up rates, mark-down rates, and selling prices for merchandise
- Organize and maintain paper and electronic filing systems for records, correspondence, and other material
- Assist in identifying and resolving vendor service issues
Key Account Specialist
EMERY JENSEN DISTRIBUTION
02.2018 - 01.2019
- Emphasize product features based on analyses of customers' needs and on technical knowledge of product capabilities and limitations
- Initiate conversation with prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences
- Cultivate relationships with clients after sales or contract signings to resolve problems and to provide ongoing support
- Estimate or quote prices, credit or contract terms, warranties, and delivery dates
Customer Service Specialist
EMERY JENSEN DISTRIBUTION
05.2017 - 02.2018
- Cultivate relationships with customers by telephone or in person to provide information about products or services, take or enter orders, cancel accounts, or obtain details of complaints
- Achieved the title of Customer Service trainer by showcasing initiative and adaptability regarding constant change within the workplace
- Initiate discussion with customers to respond to inquiries or to notify them of claim investigation results or any planned adjustments
Education
Bachelor of Science (B.S.) - Marketing
UNIVERSITY OF SOUTHERN MAINE
Portland, ME12.2019
Skills
- Digital marketing
- Social media marketing
- SEO
- Google Analytics
- Google Ads
- HubSpot
- Salesforce
- Microsoft Office Suite (Excel, Word, PowerPoint)
- SAP
- HTML
Certification
- HubSpot Content Marketing Certification - HubSpot Academy.
- Sprout Social Media Certification– Sprout Social.
- Google Ads Certification – Google.
- Email Marketing Certification – HubSpot Academy.
Languages
French
Limited Working
Timeline
Email & Digital Marketing Specialist
BERRYDUNN
07.2022 - 08.2024
Manager, Media Services
TIDESMART GLOBAL
01.2022 - 07.2022
Coordinator, Media Services
TIDESMART GLOBAL
09.2021 - 12.2021
Pro Channel Assistant
EMERY JENSEN DISTRIBUTION
01.2019 - 06.2020
Key Account Specialist
EMERY JENSEN DISTRIBUTION
02.2018 - 01.2019
Customer Service Specialist
EMERY JENSEN DISTRIBUTION
05.2017 - 02.2018
- HubSpot Content Marketing Certification - HubSpot Academy.
- Sprout Social Media Certification– Sprout Social.
- Google Ads Certification – Google.
- Email Marketing Certification – HubSpot Academy.
Bachelor of Science (B.S.) - Marketing
UNIVERSITY OF SOUTHERN MAINE
Similar Profiles
Kate NacaKate Naca
Senior Project Manager at BerryDunnSenior Project Manager at BerryDunn
Allison MarlerAllison Marler
OCM Lead Consultant at BerryDunn: WV PATH DDI ProjectOCM Lead Consultant at BerryDunn: WV PATH DDI Project
Snehal ChavdaSnehal Chavda
Email & Digital Marketing Specialist at Internet Alchemy IncEmail & Digital Marketing Specialist at Internet Alchemy Inc