Isabelle Lui

• Research, source reference photos and explore art styles for AI filter creation.
• Identify trending songs and videos to enhance filter offerings.
• Searched and collected videos, including testing over 1000 videos for filter experimentation.
• Promoting the app through online platforms and in Chapman University community.

• Filmed, edited, and produced 20-30-second promotional videos for each open store, totaling 5 videos since 2019 through 2023.
• Creating promotional videos that uniquely capture ambiance and creatively promote qualities.

• Conducted online research to identify animation artists whose styles aligned with the company's image, and provided detailed reports to management.
• Participated in marketing strategy presentations, engaged with artist pitches, and collaboratively provided feedback within team discussions.
• Collected and organized seasonal clothing images, ensuring efficient access for cross-functional teams.

- Conducted in-depth research on effective branding strategies for The Glenlivet, a renowned whiskey brand, to enhance brand recognition and engagement.
- Analyzed and documented key points from successful marketing campaigns within the whiskey industry and among luxury brands.
- Collaborated in the development of a PowerPoint presentation outlining research findings and recommendations for The Glenlivet's new nickname.
- Assisted in crafting a compelling narrative that effectively communicated the selected nickname's potential impact on brand awareness.

• Edited 14 episodes of exercise training tutorials with multiple camera angles, completing the project in slightly over a month.
• Additionally, condensed content into shorter, concise videos.
• Highest viewed video reaching 74,000 views

• Satine, Yili celebrity ID video post-production
• Tik Tok verified official account’s video editing and news feed ads editing

• Participated in pre-production planning, shooting, and solo editing to Bilibili channel “老外乱炖”
• Pre-production planning, shooting, and solo editing a 25 mins documentary《Children of Mixed Families》
• Assist translation with international companies