Isael Rivera
Leominster,MA
Summary
Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional. Hardworking Marketing Specialist with demonstrated knowledge of graphic design, copywriting and project management. Brings 2 years of marketing experience along with decisive and hardworking approach. Talent for devising creative strategies. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Hardworking employee with customer service, multitasking and time management abilities. Devoted to giving every customer a positive and memorable experience. Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Email Marketing Specialist
Advanced Digital- Marketing
Leominster, MA
01.2023 - Current
- Developed and implemented email marketing campaigns to increase customer engagement.
- Created and optimized email content for increased click-through rates.
- Monitored key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
- Performed A and B testing of subject lines, copywriting, visuals and call-to-action buttons.
- Analyzed customer data to create segmentation strategies for targeted emails.
- Managed email automation tools such as gohighlevel and Constant Contact.
- Optimized existing processes by automating manual tasks within the workflow.
Copywriter
Advanced Digital- Marketing
Leominster, MA
01.2023 - Current
- Edited existing copy to improve readability while preserving the intended message.
- Brainstormed new approaches to increase engagement with target audiences.
- Translated complex technical information into concise yet compelling copy.
- Performed keyword research to optimize content visibility in search engine results.
- Managed multiple projects simultaneously under tight deadlines.
- Reviewed and edited copy to ensure accuracy, clarity, consistency, and alignment with brand standards.
- Developed creative concepts for promotional campaigns based on client objectives and target audience.
- Researched industry trends and topics to develop content ideas.
Education
High School Diploma -
Leominster High School
Leominster, MA05-2012
Skills
- Client Relationship Management
- Target Audience Analysis
- Multitasking
- Integrated Marketing
- Copywriting Abilities
- Problem-Solving
- Critical thinking
- Working under pressure
- Time Management Abilities
- Problem-Solving Abilities
- Continuous Improvement
- Strategic Planning
- Customer Complaint Resolution
- Adaptability
- Self Motivation
- Excellent Communication
Certification
- Certified Life Coach
- Certified Marketing Agency
- Certified Customer Service
Languages
English
Professional
Spanish
Professional
Timeline
Email Marketing Specialist
Advanced Digital- Marketing
01.2023 - Current
Copywriter
Advanced Digital- Marketing
01.2023 - Current
High School Diploma -
Leominster High School
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