Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Isaiah Brown

Phoenix,AZ

Summary

Accomplished buyer with demonstrated track record of success with large corporate retailer. Forward-thinking and resourceful professional with history of increasing revenue and reducing costs. Resourceful professional offering several-year history developing and implementing successful sales strategies.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Sr. Paid Social Media Buyer

Penn Entertainment
12.2021 - Current
  • Manage southern region casinos’ social media accounts (Facebook Ads Manager, Tiktok, Snapchat, and Twitter)
  • Assign lead on all Penn Corporate hotels and other ecommerce initiatives focus on growing corporate’s audience and increasing return on investment (ROI)
  • Cultivated strong professional relationships with media planners, aiding in the accurate identification of targeted audiences for campaigns.
  • Create marketing goals with properties through paid ads and implement a marketing plan/ funnel to increase their ROI
  • Collaborate with senior management, clients, and team members on media planning and campaign strategies.
  • Calculate media campaign costs and presented the findings in reports to the property and media teams.
  • Teach co-workers different affective strategies and programs to utilize with their properties
  • ALL hotel ecommerce campaigns average 10.5 ROI on their paid Facebook and Instagram account.Cultivated strong professional relationships with media planners, aiding in the accurate identification of targeted audiences for campaigns.

Sr. Paid Social Media Specialist

Next Level Marketing
06.2021 - 12.2021
  • Manage all clients’ social media accounts (Facebook Ads Manager, LinkedIn, Tiktok) focus mainly on growing clients’ audience and increasing ROI
  • Manage clients’ paid social media accounts by planning unique marketing strategies for over 40 clients to execute their marketing goals
  • Consult with clients about their marketing goals through paid ads and implement a marketing plan to increase their ROI
  • Review previous campaigns, strategies, content, and budget to optimize the marketing plan and monitor performance of the campaigns
  • ALL clients are achieved an average of 5.00 ROAS (Return On Ad Spend) on their paid Facebook and Instagram accounts.

Marketing Consultant II

Ttec (Facebook Marketing)
10.2018 - 02.2020
  • Manage all aspects of the Facebook Portfolio for the company
  • Manage clients’ Facebook social media accounts by planning unique marketing strategies for over 150 clients to execute their marketing goals
  • Monitor clients’ Facebook presence by tracking bounce rate, click thru, viewing demographics, and other data analysis
  • Consult and Implement marketing and promotion tactics that led to growth in Facebook ROI and Increase in Client website Traffic and Sales from social media posts
  • Implement different ads creative by building them through photoshop and video editors
  • Portfolio Growth: Portfolio Marketing Strategies Increased Clients Add Investment 100%
  • The 100% Investment Increase was across the entire Portfolio to $1.5M
  • Optimized Clients Marketing Investment
  • Back to Back Quarters of Top Client Generated Revenue – Ranked top 10 %.

Digital Marketing Assistant

Mitsubishi Chemical
03.2016 - 10.2017
  • Assisted in the management of all aspects of the Digital Portfolio for the company
  • Managed and Increased company exposure to social media platforms using Twitter Analytics and Google AdWords
  • Consulted international team on social media page development and content to maximize exposure
  • Drafted articles promoting the company’s innovative designs and uses to attract new business
  • Designed online and physical promotional materials for website, online store and trade show functions
  • Maximize website visibility generating promotional materials using Google AdWords and Adobe Photoshop.

Education

Business Administration/ Marketing -

Albright College
06.2017

Skills

  • Marketing
  • Paid Social Media Buying
  • Facebook Ads Manager
  • Tiktok
  • Facebook Pixel
  • ROI Optimization
  • Instagram Ads
  • LinkedIn
  • ROAS
  • Facebook Marketing
  • Data Analysis
  • Twitter Analytics
  • Google AdWords
  • Strategic Planning
  • Pricing knowledge
  • Relationship Building
  • Forecasting

Certification

  • Received Google Ads Certification and Google Analytics Certification
  • Trained with Facebook Blueprint and with Facebook. Coding Facebook Pixel
  • Advanced usage of Adobe Software Programs- Photoshop, Flash, Creative
  • Mastery of Microsoft Office Programs- Excel, Word, PowerPoint, Publisher

Timeline

Sr. Paid Social Media Buyer

Penn Entertainment
12.2021 - Current

Sr. Paid Social Media Specialist

Next Level Marketing
06.2021 - 12.2021

Marketing Consultant II

Ttec (Facebook Marketing)
10.2018 - 02.2020

Digital Marketing Assistant

Mitsubishi Chemical
03.2016 - 10.2017

Business Administration/ Marketing -

Albright College

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Isaiah Brown