ISAIAH E. HERBIN
Greensboro,NC
Summary
Visual designer and creative director with a BFA in Visual Arts & Design and 8+ years of experience in visual identity and digital content design. Translate complex concepts into cohesive brand narratives across multiple platforms. Deliver consistent, detail-focused execution through cross-functional collaboration.
Overview
3
3
years of professional experience
Work History
Editorial Coordinator
NC A&T State University
Greensboro, NC
08.2025 - 05.2026
- Created original artwork in Procreate and finalized layouts in Adobe InDesign, while enhancing visual appeal of editorial projects.
- Integrated typography, illustration, photography, and composition into cohesive editorial layouts, improving clarity and reader engagement.
- Designed magazine spread and cover for NC A&T visual arts program, emphasizing themes of identity and representation in creative education.
Founder & Creative Director
2FYE LENZ
Greensboro, NC
01.2024 - Current
- Developed cohesive brand identities for digital creators, integrating visual direction, typography, graphics, social assets, and platform-specific content to strengthen audience connection and brand loyalty.
- Developed creative concepts and visual systems for branding, social media, YouTube, editorial design, photography, and digital media, enhancing overall brand coherence.
- Led independent creative studio delivering graphic design, visual identity, digital content, creative direction, and visual storytelling for creators, brands, and personal projects, enhancing brand recognition and engagement.
- Oversaw projects from concept through final production, ensuring alignment of creative direction, design execution, editing, and presentation for optimal impact.
- Created brand identity and marketing strategies for 2FYE LENZ, establishing a distinct market presence.
Digital Content & Social Media Coordinator
NC A&T State University
Greensboro, NC
08.2024 - 05.2025
- Produced and edited video content highlighting competitions and events, showcasing team experiences to strengthen community spirit and promote attendance.
- Developed digital content and visual assets for NC A&T cheerleading competitions and campus events, increasing engagement and visibility across social media channels.
- Designed YouTube thumbnails and promotional graphics with effective visual hierarchy and typography to clearly communicate the essence of each content piece.
Education
Bachelor of Fine Arts - Visual Arts & Design
NORTH CAROLINA A&T; STATE UNIVERSITY
Greensboro, NC05-2026
Skills
- Graphic design
- Editorial layout
- Branding
- Visual storytelling
- Layout and composition
- Typography
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Premiere Pro
- After Effects
- Brand Asset Design
SELECTED CREATIVE PROJECTS
- Inner Child Archives: Past & Present — Senior Exhibition, North Carolina A&T; State University | 2026, Created a three-piece digital art series exploring personal identity, childhood, athletics, HBCU culture, and the lasting impact of cheerleading., Developed concepts and digital artwork using Procreate and Adobe Photoshop.
- NC A&T; Arts Program Magazine, North Carolina A&T; State University | 2025–2026, Designed editorial spreads and cover concepts using Procreate and Adobe InDesign., Balanced typography, imagery, composition, and storytelling across multiple magazine pages.
- Aggie Creamery — Brand Design Concept, North Carolina A&T; State University, Developed branding concepts for the NC A&T; Creamery design competition using Adobe Illustrator and Photoshop., Created logo variations, custom graphics, typography, and supporting visual elements to establish a cohesive brand identity.
- Londeezy — Digital Creator Brand Identity, Freelance / 2FYE LENZ, Developed a visual identity and social presence concept for an emerging YouTube creator., Created visual direction inspired by Y2K, airbrush aesthetics, color, and contemporary creator culture.
- Graduation Creative Direction & Editorial Shoot, Freelance / 2FYE LENZ | 2026, Creative-directed and edited a graduation editorial shoot highlighting personal achievements, design work, HBCU culture, and creative identity., Developed visual concept, styling direction, composition, and storytelling approach, edited final imagery using Adobe Lightroom.
ATHLETIC ACHIEVEMENTS
Two-Time Collegiate National Champion — North Carolina A&T; Cheerleading, 8+ years of competitive All-Star & collegiate cheerleading experience. Member of the North Carolina A&T; cheerleading program during its historic back-to-back College Nationals championship run. Developed leadership, discipline, resilience, teamwork, adaptability, and performance skills through high-level competitive athletics.
Timeline
Editorial Coordinator
NC A&T State University
08.2025 - 05.2026
Digital Content & Social Media Coordinator
NC A&T State University
08.2024 - 05.2025
Founder & Creative Director
2FYE LENZ
01.2024 - Current
Bachelor of Fine Arts - Visual Arts & Design
NORTH CAROLINA A&T; STATE UNIVERSITY