Isaiah David Federe
San Diego,CA
Summary
Expert in market research and analysis, adept at converting leads through targeted email campaigns. Skilled in finding creative solutions and proficient in Instantly CRM, I significantly increased readership and lead generation.
Experienced with integrated marketing strategies and campaign management. Utilizes data-driven insights to optimize marketing efforts and enhance brand visibility. Knowledge of team leadership and agile methodologies to adapt to changing market needs.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Integrated Marketing Manager
Landini's Group
06.2024 - Current
- Utilized web analytics tools to analyze user behavior on the company website, identifying areas for improvement in UX design and navigation functionality.
- Created compelling blog content that resonated with target audiences, increasing readership and generating leads for sales funnel conversion.
- Implemented tracking mechanisms to measure campaign performance, providing valuable insights for future optimizations.
- Improved website visibility through development and implementation of SEO strategies.
- Optimized email campaigns to increase open and click-through rates.
Originator, Lead Generation Specialist
Stafford Leads
12.2022 - Current
- Educated customers on product and service benefits, explaining features and answering questions.
- Created relevant messaging on behalf of client services.
- Conducted market research based on clients' past case studies, in order to expand total addressable market.
- Overcame objections using friendly, persuasive strategies.
- Utilized sales techniques to build customer interest and close sales.
- Set up appointments with interested customers.
- Developed extensive knowledge of products and services to better assist customers.
- Learned prospect situation and adapted sales strategies as needed.
- Built prospect lists of potential new customers through research and identification of business opportunities.
- Initiated contact with prospects and conducted follow-up calls to garner information and qualify leads.
Valet Shift Supervisor
Kimpton Solamar Hotel
01.2019 - 03.2021
- Responded to and resolved customer questions and concerns.
- Kept accounts in balance and ran daily reports to verify totals.
- Trained junior staff in customer care, driving and parking operations to uphold standards.
Education
Bachelor of Arts - Marketing
Point Loma Nazarene University
San Diego, CA06.2024
Skills
- Finding Creative Solutions
- Proficiency in Instantly CRM
- Outbound Calling
- Prospecting and Qualifying
- Market Research and Analysis
- Designing Targeted Email Campaigns
- Web Development and Management
- SEO Optimization
- Analytics and Reporting
- Campaign Development
- Workflow Creation
- Strategic Thinking
Certification
- HubSpot Certification Training
- MicroSoft LinkedIn Skill Assessment
Timeline
Integrated Marketing Manager
Landini's Group
06.2024 - Current
Originator, Lead Generation Specialist
Stafford Leads
12.2022 - Current
Valet Shift Supervisor
Kimpton Solamar Hotel
01.2019 - 03.2021
Bachelor of Arts - Marketing
Point Loma Nazarene University
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