Isaidys Davis
Clearwater
Summary
Innovative revenue marketer skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and analytical skills.
Overview
12
12
years of professional experience
Work History
Director of Marketing
Genea
02.2025 - Current
- Awarded Employee of the Month (May 2025 - for fastest to make impact)
- Architect and optimize end-to-end revenue processes, including opportunity stages, lead lifecycle management, and funnel velocity benchmarks to drive conversion and forecast accuracy.
- Lead recurring pipeline reviews to diagnose performance gaps, reduce lead aging, and uncover high-impact growth levers across segments and motions.
- Partner cross-functionally with Sales and Revenue Operations to execute and scale GTM strategies across inbound, outbound, and channel ecosystems.
- Enhance CRM and MAP infrastructure (Salesforce + HubSpot), improving data integrity, attribution, and lead handoff workflows to maximize operational efficiency.
- Own strategy for full-funnel, multi-channel campaign strategy tailored to vertical-specific personas and lifecycle stage engagement to build 28% more pipeline in Q1 YoY.
- Develop and run cohort-based programs that align sales and marketing on shared goals, improve conversion rates, and accelerate deal velocity.
- Continuously optimize digital demand channels (paid media, SEO, field events) to increase high-intent MQL volume by 33% and pipeline quality.
- Leverage data and performance analytics to identify ROI-positive marketing efforts and inform strategic resource allocation.
Sr. Global Demand Gen Manager
ConnectWise
01.2023 - 02.2025
- Awarded President’s Club 2024 (Innovation Award)
- Support the Unified Monitoring & Management and BCDR business units by planning and executing targeted, integrated campaigns through a deep understanding of customer segments, buyer personas and journeys, and intent behavior.
- Partner with sales to develop and execute cohort campaigns, driving pipeline creation.
- Increased MQL>SQO conversion rates by 12% within the first 90-days, and 18% after 6-months through optimized lead handoff and personalized nurturing.
- Monitor and analyze results of campaigns to identify opportunities for optimization and to report on performance on a monthly and quarterly basis.
- Provide strategy and support for cross-functional teams such as digital marketing, regional marketing managers, and program owners to execute on campaigns that hit pipeline, MQL, and SQO targets.
- Own strategic vendor relationships and integrated planning for a synergistic inbound and outbound marketing and sales efforts.
Digital Marketing Manager
BlueGrace Logistics
10.2022 - 01.2023
- Tracked and capitalized on emerging industry trends to boost campaign performance by 24% in the first 30-days.
- Monitored ROI of online, PPL programs, and social media marketing efforts.
- Directed successful SEM campaigns that used solid linking, technical, and keyword research tactics using multiple SEM tools to increase domain authority by 11% in the first 30-days.
- Identified, reported and managed significant variances between forecasted sales, budgets, and business plans.
- Owned HubSpot, Salesforce, Outreach, and Gong tech stack.
- Project-Based Role
Demand Generation Marketing Manager
TOPS Software
10.2021 - 10.2022
- Reviewed sales trends, researched demand drivers, and prepared forecast data to develop statistical forecast models and evaluate results.
- Increased visibility and accountability into key marketing and sales forecast metrics by identifying sources of error and developing mitigation plans.
- Aligned with sales to optimize outreach strategies, conversion and workflow to improve lead-to-MQL conversions by 53%, improved MQL-to-SQL conversions by 16%, and improved SQL-to-close/won by 27%.
- Reported on-demand generation’s contribution to pipeline and revenue.
- Used HubSpot and Salesforce to provide reports for demand gen and sales enablement management and strategy.
Director of Sales and Marketing
Statistics Solutions, LLC
12.2016 - 10.2021
- Increased account base from 2,100 to 11,500, organically, in 6-months.
- Used consultative sales approach to understand customer needs and recommend relevant offerings.
- Oversaw 8+ social media channels (organic + paid), tracked analytics to increase impressions, clicks, and conversions.
- Created and deployed campaigns, engaging with target audiences and increased sales with strategic ad placements and new product offerings.
- Increased customer engagement and tracked NPS; used to reduce churn and increase referral program engagement.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Oversaw paid budget and maximized ad CTR, conversions, and CPL for paid web programs.
Marketing Specialist
Intellectus Statistics
06.2013 - 12.2016
- Designed and copywrote marketing brochures, flyers, and digital advertising.
- Created & implemented email and call blitz workflows for drip campaigns.
- Expert in Hubspot, Infusionsoft, and MailChimp CRMs & YMLP for direct email campaigns.
- Trained on using Google Analytics to measure & SEO.
Education
Associates of Science - Biology
University of South Florida
St Petersburg, FLBachelor of Science - Business Administration
St. Petersburg College
Clearwater, FLSkills
- AI and data fluency
- 10 years in B2B SaaS
- 8 years in leadership
- Revenue attribution modeling
- B2B GTM strategy for SLG & PLG
- SEO, AEO, & SEM strategy
- RevOps SOPs & strategy
- Integrated marketing strategy
- ABM for lifecycle marketing
- Google Ads, GA4, HubSpot, & Salesforce certified
- Bilingual: English/Spanish
Timeline
Director of Marketing
Genea
02.2025 - Current
Sr. Global Demand Gen Manager
ConnectWise
01.2023 - 02.2025
Digital Marketing Manager
BlueGrace Logistics
10.2022 - 01.2023
Demand Generation Marketing Manager
TOPS Software
10.2021 - 10.2022
Director of Sales and Marketing
Statistics Solutions, LLC
12.2016 - 10.2021
Marketing Specialist
Intellectus Statistics
06.2013 - 12.2016
Bachelor of Science - Business Administration
St. Petersburg College
Associates of Science - Biology
University of South Florida