Communications leader with a proven record of driving impactful narrative change campaigns in Indian Country.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Associate Director of Communications and Storytell
IllumiNative
Los Angeles , CA
07.2024 - Current
Devised strategy for quarterly social media calendar.
Gathered and monitored national press and social media for information impacting Native communities.
Assist in managing the performance and development of the Storytelling and Communications team, including setting goals, conducting evaluations, and offering professional development guidance.
Provide regular updates to the Director on team achievements, challenges, and ideas to enhance efficiency and impact.
Manage online rapid response operations and preparations.
Collaborated with vendors to develop integrated ad programs aligning departmental strategies.
Digital Organizer
Keep LA Housed Coalition
Los Angeles, CA
07.2023 - 07.2025
Managed social media platforms and social media strategy.
Produced graphics, long and short-form videos, 1-pager briefs for internal and external communications.
Draft and finalize public comment toolkits for city and county meetings, draft letters of demands to city leaders, draft press and media advisories, and coordinate speakers for press conferences.
Produce graphics, long-form, and short-form video. Draft and finalize public comment toolkits for city and county meetings, and create other outbound communications for the coalition.
Digital Organizer
Native Power Political Action Committee
Los Angeles , CA
01.2025 - 06.2025
Managed and trained 10 canvassers in collaboration with the Working Families Party to run phone and text programs for the 2020 election cycle.
Hosted volunteer phone and text banks sessions for Get Out The Vote efforts in Indian Country.
Led training sessions for internal staff and coalition partners on how to effectively use digital tools for online organizing.
Managed budgeting and reporting on a daily basis for our legal team to ensure C4 compliance.
Communications Manager
California Native Vote Project
Los Angeles, CA
01.2020 - 06.2024
Develop and lead a comprehensive communications strategy.
Adapt to changes in the social justice landscape through timely communications.
Lead content development across work areas, including graphics, reports, websites, and other communication vehicles.
Manage media relations, including training based on media interviews, writing press releases, gaining earned media, serving as a spokesperson for the organization, and managing press contacts.
Manage, monitor, and analyze all communication channels, including email campaigns, the website, social media, text messaging, platforms, and other tools.
Program Associate
Chrissie M. Castro & Associates
Los Angeles, CA
05.2020 - 07.2022
Coordinated and oversaw the successful completion of 10 projects for different clients, ensuring that all deliverables were met within the specified timeline.
Organized and executed three statewide digital online campaigns focused on policy change for Native American communities, resulting in a growth of our subscriber list from 2,000 to 35,000.
Successfully led a statewide report project in collaboration with Catalyst California and the California Consortium for Urban Indian Health (CCUIH).
Coordinated travel, scheduling, meeting requests, and calendar of the CEO.
Segment Producer and Writer
First Nations Experience Television Network (PBS)
San Bernardino, CA
01.2019 - 12.2019
Produced captivating multimedia content featuring American Indian and Alaska Native communities across California.
Researched topics for segments and developed related content.
Secured funding and investment for projects through pitches and presentations, leading to a $50,000 grant from Ethnic Media Services.
On Air Talent and Producer
91.9 KVCR (NPR Affiliate Station)
San Bernardino, CA
06.2016 - 12.2019
Conducted in-depth research and interviews to develop informative on-air segments for the afternoon news magazine, All Things Considered.
Established partnerships with community leaders and elected officials to secure media coverage.
Recorded audio of various programs and live broadcasts.
Made promotional appearances at public or private events to represent radio station.
Researched and studied background information to prepare for programs or interviews.
VP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global GroupVP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global Group