Summary
Overview
Work History
Education
Skills
Timeline
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Isha Rana

Isha Rana

Passaic,NJ

Summary

Digital marketing professional with a proven track record of developing and executing marketing strategies, resulting in creative branding to targeted clients. A passionate motivated self-starter with extensive professional expertise across numerous platforms. Articulate communicator with proven results to monetize Client’s vision from creative marketing strategies.

Overview

8
8
years of professional experience

Work History

Content Creator and Digital Marketing Strategist (Owner)

Private Digital Marketing Company, Metro
, NY
2015.09 - 2023.06
  • Generated 18k+ loyal followers in 6 months from digital marketing and media launch
  • Created digital content for daily posts and achieved 70K+ per-post-action KPI
  • Developed a content and communication strategy to capitalize on trend and user preferences
  • Partnered with industry recognized brands: Social Lotus, Vital Protein, and Vasanti
  • Collaborated with renowned photographers, designers, and makeup artists
  • Designed and created content for @Bollyfashionbook feed, which generated 22k followers in 18 months
  • Community includes Bollywood celebrities
  • Established strong partnerships with renowned Bollywood actresses, dancers, models, and tv personalities.
  • Stayed up to date on different product markets to maximize understanding and effectiveness.

Field Marketer

The Spine Institute of New Jersey
Lyndhurst , NJ
2020.09 - 2020.12
  • Delivered marketing campaign in collaboration with Product Marketing, resulting in a 50% increase in customer awareness
  • Executed lead generation via e-mail, which generated 80% response from customer within 10mins
  • Increased client revenue by 10%
  • Facebook advertising campaign with existing patients, which increased patient interest by10%
  • Cultivated patient interest from social media campaigns resulting in a 75% increase in scheduling
  • Defined and executed Key Performance Indicators (KPI’s) to measure strategy success
  • Created succinct reporting to track and evaluate KPI’s and provided regular updates to key management
  • Served as the primary point of contact for support and client success reports.
  • Researched and developed multi-channel communications and marketing plans, aligning with system goals.

Director of Marketing

Kyosis
East Brunswick , NJ
2018.04 - 2019.07
  • Developed social media strategy for parking technologies, resulting in 30% growth of global social media users
  • Spearheaded social media campaigns to increase web presence and enhance brand awareness on Facebook, Twitter, and Instagram
  • Capitalized on relationships with customers through captivating social content and rapid personalized responses
  • Participated in strategic planning for emerging market prospects and delivered marketing analytics with valued clients.

Inside Sales Representative

Honeywell, Inc
South Plainfield , NJ
2016.12 - 2018.03
  • Increased subsidiary market share by retaining current/prospective accounts
  • Promoted the product line and services to new and existing clients
  • Secured new business and prospects via walk-in sales, face-to-face orders, invite-only and large group events
  • Managed six-figure budgets for digital marketing campaigns, staff, resources, and capital purchases
  • Supervised and executed special projects while leveraging Adonis, marketing software, and customer contact database.

Education

Bachelor of Business Management & Economics -

SUNY Empire State College
05.2018

Skills

  • SKILLS & PROFICIENCIES
  • Microsoft Suites (Word,
  • PowerPoint & Excel)
  • Google Suites
  • Adobe Photoshop
  • Social Media Scheduling
  • Platforms
  • Social Media Account
  • Growth and Sustainability
  • Content Marketing

Timeline

Field Marketer

The Spine Institute of New Jersey
2020.09 - 2020.12

Director of Marketing

Kyosis
2018.04 - 2019.07

Inside Sales Representative

Honeywell, Inc
2016.12 - 2018.03

Content Creator and Digital Marketing Strategist (Owner)

Private Digital Marketing Company, Metro
2015.09 - 2023.06

Bachelor of Business Management & Economics -

SUNY Empire State College
Isha Rana