Isha Rana
Passaic,NJ
Summary
Digital marketing professional
with a proven track record of
developing and executing
marketing strategies, resulting in
creative branding to targeted
clients.
A passionate motivated
self-starter with extensive
professional expertise across
numerous platforms. Articulate
communicator with proven
results to monetize Client’s
vision from creative marketing
strategies.
Overview
8
8
years of professional experience
Work History
Content Creator and Digital Marketing Strategist (Owner)
Private Digital Marketing Company, Metro
, NY
09.2015 - 06.2023
- Generated 18k+ loyal followers in 6 months from digital marketing and media launch
- Created digital content for daily posts and achieved 70K+ per-post-action KPI
- Developed a content and communication strategy to capitalize on trend and user preferences
- Partnered with industry recognized brands: Social Lotus, Vital Protein, and Vasanti
- Collaborated with renowned photographers, designers, and makeup artists
- Designed and created content for @Bollyfashionbook feed, which generated 22k followers in 18 months
- Community includes Bollywood celebrities
- Established strong partnerships with renowned Bollywood actresses, dancers, models, and tv personalities.
- Stayed up to date on different product markets to maximize understanding and effectiveness.
Field Marketer
The Spine Institute of New Jersey
Lyndhurst, NJ
09.2020 - 12.2020
- Delivered marketing campaign in collaboration with Product Marketing, resulting in a 50% increase in customer awareness
- Executed lead generation via e-mail, which generated 80% response from customer within 10mins
- Increased client revenue by 10%
- Facebook advertising campaign with existing patients, which increased patient interest by10%
- Cultivated patient interest from social media campaigns resulting in a 75% increase in scheduling
- Defined and executed Key Performance Indicators (KPI’s) to measure strategy success
- Created succinct reporting to track and evaluate KPI’s and provided regular updates to key management
- Served as the primary point of contact for support and client success reports.
- Researched and developed multi-channel communications and marketing plans, aligning with system goals.
Director of Marketing
Kyosis
East Brunswick, NJ
04.2018 - 07.2019
- Developed social media strategy for parking technologies, resulting in 30% growth of global social media users
- Spearheaded social media campaigns to increase web presence and enhance brand awareness on Facebook, Twitter, and Instagram
- Capitalized on relationships with customers through captivating social content and rapid personalized responses
- Participated in strategic planning for emerging market prospects and delivered marketing analytics with valued clients.
Inside Sales Representative
Honeywell, Inc
South Plainfield, NJ
12.2016 - 03.2018
- Increased subsidiary market share by retaining current/prospective accounts
- Promoted the product line and services to new and existing clients
- Secured new business and prospects via walk-in sales, face-to-face orders, invite-only and large group events
- Managed six-figure budgets for digital marketing campaigns, staff, resources, and capital purchases
- Supervised and executed special projects while leveraging Adonis, marketing software, and customer contact database.
Education
Bachelor of Business Management & Economics -
SUNY Empire State College
05.2018
Skills
- SKILLS & PROFICIENCIES
- Microsoft Suites (Word,
- PowerPoint & Excel)
- Google Suites
- Adobe Photoshop
- Social Media Scheduling
- Platforms
- Social Media Account
- Growth and Sustainability
- Content Marketing
Timeline
Field Marketer
The Spine Institute of New Jersey
09.2020 - 12.2020
Director of Marketing
Kyosis
04.2018 - 07.2019
Inside Sales Representative
Honeywell, Inc
12.2016 - 03.2018
Content Creator and Digital Marketing Strategist (Owner)
Private Digital Marketing Company, Metro
09.2015 - 06.2023
Bachelor of Business Management & Economics -
SUNY Empire State College
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