Data analytics professional with an 8+ years of relevant work experience in business analytics, design of experiments, statistical modeling, causal impact, data visualization and large-scale data pipelines
Overview
12
12
years of professional experience
Work History
Senior Data Analyst, New Products
Learneo Inc
11.2022 - Current
Worked with Sr Leadership on long term strategic goals for the new 0 to 1 product areas, built business models and forecasts and identified new opportunities to achieve a 6% MoM growth
Worked with the product marketing team on SEM incrementality efforts to estimate the yield of paid search campaigns
Build data pipeline to help the product marketing team target likely to churn users with subscription discounts
Built a predictive model to highlight the key features which drive user retention, proposed and designed a/b tests which led to a 12% lift in product stickiness
Senior Data Analyst, Product Analytics
Course Hero
11.2020 - Current
Proposed key metrics from the search product, collaborated with product and ML to build benchmarking frameworks for Course Hero’s discovery products
Carried out experimentation and built hypothesis testing frameworks to help understand impact of user facing product launches
Built a query classification model to help identify different user intents and optimize the search results accordingly
Informed Discovery product roadmap and OKR planning with analysis of past trends and experiments
Senior Product Analyst
Ancestry.com
12.2017 - 11.2020
Recommended an optimal onboarding strategy for new users by modeling their product engagement using decision trees which improved their onboarding rate by 10%
Carried out user segmentation analysis to identify core and high value users by leveraging unsupervised learning techniques to cluster users across multiple product engagement touch points
Responsible for end to end ownership of experimentation of key product launches like New Hints, Search Filters and Yearbooks which included designing test success metrics, experimentation framework, building dashboards and presenting the insights to the leadership
Data Analyst, E-Commerce and Retail
Shopkick Inc.
08.2016 - 11.2017
Conducted statistical experiments on core product features and carried out analysis on user behavior to enable data driven product decisions for the shopping rewards app company
Built visualization dashboards and was responsible for providing insights and analysis for the core product features using SQL, Tableau and Python
Business Analysis Sr. Analyst
Dell Inc.
07.2012 - 07.2015
Developed a pricing model using SQL and SAS for recommending competitive prices on Dell products by using Product Weighted Average Price (PWAP) methodology
Carried out price elasticity analysis using a multiple linear regression model to arrive at optimal price points for Dell Desktop products to increase profitability with optimized margins
Education
Master of Science - Business Analytics
University of Cincinnati, Carl H. Lindner College of Business
08.2016
Bachelor of Technology - Computer Science
National Institute of Technology Karnataka
05.2012
Timeline
Senior Data Analyst, New Products
Learneo Inc
11.2022 - Current
Senior Data Analyst, Product Analytics
Course Hero
11.2020 - Current
Senior Product Analyst
Ancestry.com
12.2017 - 11.2020
Data Analyst, E-Commerce and Retail
Shopkick Inc.
08.2016 - 11.2017
Business Analysis Sr. Analyst
Dell Inc.
07.2012 - 07.2015
Bachelor of Technology - Computer Science
National Institute of Technology Karnataka
Master of Science - Business Analytics
University of Cincinnati, Carl H. Lindner College of Business
Senior Director of Business Development and Partnerships, Director of Revenue Growth, Director of Partnerships and Member Engagement, Director of Membership Marketing at CalCPASenior Director of Business Development and Partnerships, Director of Revenue Growth, Director of Partnerships and Member Engagement, Director of Membership Marketing at CalCPA