Isis Maya Nissman
Tampa,USA
Summary
Content Specialist and Technical Copywriter with a focus on B2B marketing in financial services, healthcare, and technology. Achieved over 50% increases in client engagement and organic impressions through targeted, SEO-optimized content strategies, driving measurable business results.
Overview
6
6
years of professional experience
Work History
Content Specialist
Paige Black Marketing/Ignition Canvas
Remote
02.2025 - 07.2026
- Developed strategic content for B2B clients in financial services, healthcare, manufacturing, real estate, and enterprise software sectors.
- Produced SEO- and AEO-optimized content that increased client engagement and organic impressions by over 50%.
- Authored technical blogs, website copy, Google Ads, email campaigns, and executive thought leadership to support varied content needs.
- Conducted client and target-market interviews to enhance messaging strategies.
Copywriter
Kemper Insurance
07.2024 - 03.2025
- Generated SEO-driven content for insurance brands, leading to 20% increase in customer engagement.
- Managed content lifecycle from ideation to CMS publication, ensuring adherence to regulatory standards.
- Collaborated with legal, marketing, and sales teams to ensure messaging accuracy and clarity.
Freelance Copy & Content Writer
Freelance
12.2023 - 07.2024
- Crafted SEO content, landing pages, blogs, and social campaigns for diverse clients in lifestyle, wellness, finance, and technology, resulting in featured publications in MarketWatch, Collective World, and Yoga Design Lab.
- Drove 15% increase in digital product sales through targeted, conversion-focused copywriting.
Content Writer
Tripster
08.2021 - 12.2023
- Planned, executed, and published SEO-driven travel content, boosting product sales by 20%.
- Crafted engaging destination storytelling, leveraging thorough market insights.
- Conducted keyword research and competitor analysis, enhancing editorial strategy.
Content Writer
Prymel Elements
Tampa, Florida
06.2021 - 09.2023
- Delivered research-driven content for nonprofit and technology clients, contributing to 14% increase in brand awareness and donations through strategic blogs, email campaigns, and social media.
Marketing Coordinator
iHart Marketing
05.2020 - 05.2022
- Managed multiple editorial calendars and social media campaigns for health, beauty, and fitness brands; planned promotions using audience insights and trend analysis.
Education
Bachelor of Arts -
Rollins College
Winter Park, FLSkills
- Technical Writing
- B2B Marketing
- Content Marketing
- Messaging Strategy
- Customer Research
- Case Studies
- Answer Engine Optimization (AEO)
- AI Search Optimization
- AI Overview Optimization
- LLM Content Strategy
- Prompt Engineering
- AI-Assisted Content Creation
- SEO
- Keyword Research
- Email Marketing
- Social Media
- Google Ads
- HubSpot
- WordPress
- Jira
- Canva
- Adobe Creative Suite
Certifications And Education
- SEO Certification, HubSpot Academy
- Bachelor of Arts, Rollins College
Timeline
Content Specialist
Paige Black Marketing/Ignition Canvas
02.2025 - 07.2026
Copywriter
Kemper Insurance
07.2024 - 03.2025
Freelance Copy & Content Writer
Freelance
12.2023 - 07.2024
Content Writer
Tripster
08.2021 - 12.2023
Content Writer
Prymel Elements
06.2021 - 09.2023
Marketing Coordinator
iHart Marketing
05.2020 - 05.2022
Bachelor of Arts -
Rollins College