Summary
Overview
Work History
Education
Skills
Timeline
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Isobel Elder

Austin,TX

Summary

Throughout my communications career I have learned the importance of personal success while managing the needs and opinions of others. I have been able to demonstrate independence in a high-pressure and innovative setting, showing results through creativity and solid relationships.

Overview

10
10
years of professional experience
4
4
years of post-secondary education

Work History

Internal Communications Lead

Texas Health and Human Services
11.2020 - Current
  • Develops and carries out communications strategies for a variety of initiatives that include internal/external campaigns, communication plans, writing, editing, social media, multimedia conceptualization and implementation
  • Provides strategic counsel for leadership and divisions on methods to streamline communications and reinforce strategic messaging in an engaging way
  • Creates and edits leadership messages to ensure clear, concise and thoughtful communication is distributed to the organization in the best method
  • Coordinates with subject matter experts to develop complete, accurate and compelling content
  • Attends various project workgroups to provide guidance on communications best practices and identifies opportunities to ensure staff are given timely information on various initiatives
  • Draft, collaborates and provides feedback on deliverables such as social media content, flyers, brochures, logos, video scripts, internet/intranet content and layout
  • Works collaboratively with other Communication divisions to create cohesive and accurate information on press releases, media advisories, public websites and social media
  • Also, acts as a liaison between divisions as needed to support to their development of external communications.

Internal Communications Specialist

Texas Health and Human Services
12.2019 - 11.2020
  • Writing support for internal communications including newsletter articles, feature stories, intranet content, talking points, scripts, presentation speaker's notes and email messages
  • Generates creative and engaging themes for messaging to capture an audience's attention in a fast-paced environment
  • Coordinates with subject matter experts to develop complete, accurate and compelling content
  • Acts as a liaison between teams in development of external client communications that bolsters internal communication to teams across the organization
  • Works on the agency's intranet, including design, page and content development
  • Participates in the creation, planning and execution of communications plans and editorial calendars for initiatives.

Communications Coordinator

The University of Texas
05.2017 - 11.2019
  • Content creation for internal and external communications with an audience from 5 -50 k that are integral to the University
  • Produce long-term communication plans and marketing deliverable content calendars
  • Update and redesign messaging and branding for print materials which includes social media, programs, flyers, etc. that align with the University brand guidelines
  • Created strategies for mass email campaigns to delivery content that was engaging for specific Presidential and University-wide events
  • Update/modernize frontend of University website with current content, graphics and branding
  • Manage and recondition backend database systems for websites
  • Constructed survey platforms and developed content
  • Managed media requests and provided information to the media for press releases, advertisements and social media coverage
  • Event planning/coordination
  • Key contact for college and schools regarding communication/branding guidelines

Account Executive

Kristy Ozmun Public Relations
03.2016 - 05.2017
  • Created press releases, media advisories and social media for a variety of clients in fields like healthcare, food and beverage, higher education, and entertainment
  • Worked directly with the media as a liaison on requests for more information
  • Crisis communication
  • Coordinated live TV appearances and planned events
  • Developed key talking points for clients and prominent community figures
  • Social media planning/campaigns and website updates
  • Created and updated media lists
  • Supervisor to intern staff

Public Affairs/PR Lead (Interim)

Red Cross Of Central Texas
09.2015 - 12.2015
  • PR development, including developing and pitching press releases and media advisories
  • Media outreach and press relations
  • Event coordination
  • Campaign coordination for new outreach endeavors
  • Volunteer recruitment
  • Social media expansion and supervision for both Red Cross Austin and San Antonio
  • Crisis communication
  • Created and updated media lists

Social Media/PR Coordinator

African Leadership Bridge
01.2015 - 08.2015


  • Crafted press releases, media advisories and social media campaigns
  • Point person to manage all media requests
  • Social media outreach/content creation to increase exposure
  • Fundraising
  • Created and updated media lists

Education

Bachelor of Arts - Communications Management

University of Denver
08.2004 - 08.2008

Skills

    Adobe Suite

    Website Editing/Drupal/Wordpress/Freedcamp/Sharepoint

    Basic HTML coding

    Eloqua email marketing

    Developed Writing/Editing Skills

    Large scale event coordination

    Fierce Sense of Humor

    Time Management

    Social media

    Qualtrics Survey Development

Timeline

Internal Communications Lead

Texas Health and Human Services
11.2020 - Current

Internal Communications Specialist

Texas Health and Human Services
12.2019 - 11.2020

Communications Coordinator

The University of Texas
05.2017 - 11.2019

Account Executive

Kristy Ozmun Public Relations
03.2016 - 05.2017

Public Affairs/PR Lead (Interim)

Red Cross Of Central Texas
09.2015 - 12.2015

Social Media/PR Coordinator

African Leadership Bridge
01.2015 - 08.2015

Bachelor of Arts - Communications Management

University of Denver
08.2004 - 08.2008
Isobel Elder