Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Irene Torres

Marketing And Events Specialist
New Port Richey,FL

Summary

Experienced marketing and event management professional with a proven track record of designing and executing successful campaigns and events. Skilled in developing data-driven marketing strategies, managing cross-functional teams, and delivering exceptional results through seamless project execution. Adept at optimizing brand visibility and audience engagement across digital and traditional platforms.

Overview

10
10
years of professional experience
1
1
year of post-secondary education
2
2
Certifications

Work History

Marketing Campaign Coordinator

PostcardMania
Clearwater, FL
03.2024 - Current
  • Boosted brand awareness by developing and executing targeted marketing campaigns.
  • Streamlined campaign processes, optimizing efficiency and effectiveness in marketing efforts.
  • Negotiated partnerships with external vendors for increased exposure and cost savings on promotional materials.
  • Reviewed competitor activity regularly to identify potential opportunities and threats, adapting marketing strategies accordingly.
  • Nurtured prospects throughout the buyer's journey by coordinating tailored communications at each stage.
  • Enhanced customer engagement through the creation of compelling content and promotional materials.
  • Implemented email marketing campaigns targeting specific customer segments, driving sales growth and customer retention.
  • Mentored junior team members in marketing best practices, fostering a culture of continuous learning and professional growth.
  • Planned and executed internal and external marketing events.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Tracked and reported on marketing campaign responses.
  • Organized logistics for marketing strategy meetings.
  • Managed workflow between staff, coordinating documents, and creative material distribution.

Ambassador

Wattpad
06.2019 - Current
  • Responsible for creating, improving, and developing virtual writing events to boost the amount of content on the platform
  • Closely collaborated with other Ambassadors to identify and quickly address problems
  • Implemented a highly successful training program for new planners and transfers
  • Have demonstrated excellence in managing a number of different priorities in a rapidly changing work environment
  • Focus on collaboration with other departments, and effective communication with various stakeholders.

College Program Participant - Intern

Walt Disney Company
3 2022 - 2 2023
  • Deliver daily guest service in a Fortune 100 Company
  • Directed Guests around the parks and provide recommendations based on their questions, concerns, and interests
  • Demonstrate guest service and customer service skills in highvolume areas
  • Performed all aspects of the POS processing, cash handling, and performed the floor stock role
  • Maintained excellent guest service to provide quality experience in a fast pace environment up to Disney standards
  • Fast learner and adaptable when rotated to other areas such as the theme parks and other hotel resorts.

Guest Services Cast Member

Walt Disney World Resort
03.2020 - 02.2023
  • Provided accurate information and helpful guidance to visitors, improving their overall park experience.
  • Assisted in training new cast members on park policies, procedures, and best practices for serving guests.
  • Enhanced guest experience by providing exceptional customer service and maintaining a positive attitude.
  • Participated in regular training sessions, remaining current on park updates and procedures to provide informed assistance to guests.
  • Implemented problem-solving skills when addressing unexpected challenges or changes within the workplace setting.
  • Contributed to the success of special events by executing assigned tasks efficiently and professionally.
  • Developed strong relationships with team members across departments, promoting open communication channels that led to improved collaboration efforts.
  • Assisted in creating memorable experiences for guests through interactive entertainment and engaging activities.
  • Used body language, facial expressions and vocal techniques to convey messages.
  • Resolved guest concerns in a timely manner, demonstrating commitment to excellent customer service.
  • Maintained cleanliness and organization throughout various areas, contributing to an enjoyable atmosphere for guests.
  • Supported team members during peak times by taking on additional roles when needed, fostering a cooperative work environment.

Multimedia and Engagement Specialist

Marketopia
09.2018 - 01.2020
  • Organized focus groups with internal business partners to build engagement teams.
  • Provided ongoing support to clients throughout their journey, fostering long-lasting partnerships built on trust and mutual understanding.
  • Conducted regular follow-ups with clients to ensure satisfaction and address any concerns that may arise.
  • Developed training materials for staff and volunteers, improving delivery of engagement activities.
  • Cultivated positive community image by promptly addressing concerns and feedback.
  • Built strong relationships with clients through active listening and empathy, resulting in increased loyalty and retention.
  • Coordinated with media outlets to promote events and campaigns, amplifying reach and impact.
  • Designed and executed events to foster community involvement, resulting in increased participation.
  • Enhanced team collaboration by implementing project management tools, leading to more efficient project execution.

Events and Social Media Assistant

Department of Community and Cultural Affairs
05.2014 - 07.2016
  • Maintained company's online social presence and created branded communications for social media campaigns.
  • Assisted in organizing events such as webinars or live chats to engage directly with customers and prospects online.
  • Facilitated cross-functional collaboration among sales, design, and content teams to successfully execute social media campaigns.
  • Created engaging content to keep social media channels updated and on brand.
  • Managed Facebook, Instagram and Twitter content to keep brand messages consistent.
  • Elevated the user experience by responding to comments, messages, and inquiries promptly and professionally.
  • Met multiple deadlines using strong task prioritization skills.

Education

Bachelor of Business Administration - Hospitality Administration And Management

Western Governor's University
04.2023 - Current

Skills

CRM Management

Campaign execution

Multicultural Marketing

Teamwork and Collaboration

Customer Service

Strategic event planning

Social and New Media

Operations Management

Digital Marketing

Planning and Coordinating

Event Planning

Work Planning and Prioritization

Certification

Innovation Through Design: Think, Make, Break, Repeat, Coursera, 05/08/2023

References

  • Nesha Wright, Trainer, Walt Disney Company, nwright3@gmail.com, (404) 664-2871
  • Marialuisa Perez, Supervisor, Walt Disney Company, marialuisaperez.mp@gmail.com, (347) 935-8408
  • Gavin Wilson, Program Manager, Wattpad, gavin@wattpad.com

Timeline

Marketing Campaign Coordinator

PostcardMania
03.2024 - Current

Bachelor of Business Administration - Hospitality Administration And Management

Western Governor's University
04.2023 - Current

Guest Services Cast Member

Walt Disney World Resort
03.2020 - 02.2023

Ambassador

Wattpad
06.2019 - Current

Multimedia and Engagement Specialist

Marketopia
09.2018 - 01.2020

Events and Social Media Assistant

Department of Community and Cultural Affairs
05.2014 - 07.2016

College Program Participant - Intern

Walt Disney Company
3 2022 - 2 2023

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Irene TorresMarketing And Events Specialist