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Israel Carunungan
Senior Director Of National Marketing
Elkridge,MD
Summary
Well-qualified marketing professional with experience in developing strategic partnerships, tactical plans and forward-thinking strategies successful at driving growth and keeping the company agile in changing market conditions. Offering 20+ years' experience in the real estate, marketing and advertising industries.
Overview
25
25
years of professional experience
Work History
Senior Director of National Marketing
Greystar
Baltimore, MD
03.2012 - Current
- Led marketing programs, vendor management and team member education for global multifamily management firm with portfolio of over 2,700 apartment communities
- Executed business plans and developed marketing tools to facilitate project initiatives, trainings and activities for over 200 marketing team members
- Negotiated new annual contracts and service agreements with over 100 vendors to achieve best-in-industry pricing.
- Evaluated service contracts and collaborated with legal counsel on negotiated improvements.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
National Director of Marketing
TGM Associates
Baltimore, MD
10.2009 - 03.2012
- Developed all marketing initiatives for owner-managed national real estate portfolio
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Developed metrics and measured success in order to further penetrate marketplace.
Vice President of Marketing
Bozzuto
Greenbelt, MD
07.2006 - 10.2009
- Managed 10-member marketing team comprised of graphic artists, CRM administrator, and marketing professionals.
- Managed innovative branding campaigns and event marketing initiatives in print, video, and web for high-end portfolio of multifamily housing.
- Drove company branding efforts to increase market presence and brand recognition.
- Oversaw development of traditional and online marketing campaigns to drive sales and customer engagement.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
Marketing Services Manager
National Geographic Society
Washington, DC
02.1997 - 07.2006
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Skills
Team Building and Motivation
Core Values Management
Culture Transformation
Market understanding
Search Engine Optimization
Reporting expertise
Negotiation
Strategies and goals
Budgeting
Strategic planning
Business planning
Staff Development
Contract Management
Team building abilities
Issues resolution
Digital marketing proficiency
Marketing proficiency
Nonprofit marketing
Exceptional sense of aesthetics
Affiliations
- National Apartment Association
- National Multifamily Housing Council
- American Marketing Association
Interests
Education
Bachelor of Arts - Marketing
University of Santo Tomas
Manila, PhilippinesWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Director of National Marketing
Greystar
03.2012 - Current
National Director of Marketing
TGM Associates
10.2009 - 03.2012
Vice President of Marketing
Bozzuto
07.2006 - 10.2009
Marketing Services Manager
National Geographic Society
02.1997 - 07.2006
Bachelor of Arts - Marketing
University of Santo Tomas