Summary
Overview
Work History
Skills
Affiliations
Interests
Education
Work Availability
Timeline
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Israel Carunungan

Israel Carunungan

Senior Director Of National Marketing
Elkridge,MD

Summary

Well-qualified marketing professional with experience in developing strategic partnerships, tactical plans and forward-thinking strategies successful at driving growth and keeping the company agile in changing market conditions. Offering 20+ years' experience in the real estate, marketing and advertising industries.

Overview

25
25
years of professional experience

Work History

Senior Director of National Marketing

Greystar
Baltimore, MD
03.2012 - Current
  • Led marketing programs, vendor management and team member education for global multifamily management firm with portfolio of over 2,700 apartment communities
  • Executed business plans and developed marketing tools to facilitate project initiatives, trainings and activities for over 200 marketing team members
  • Negotiated new annual contracts and service agreements with over 100 vendors to achieve best-in-industry pricing.
  • Evaluated service contracts and collaborated with legal counsel on negotiated improvements.
  • Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Spearheaded successful business development initiatives aligned with company's strategy and core competencies.

National Director of Marketing

TGM Associates
Baltimore, MD
10.2009 - 03.2012
  • Developed all marketing initiatives for owner-managed national real estate portfolio
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Kept all campaigns and marketing collateral in line with branding and focused on target consumers
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Developed metrics and measured success in order to further penetrate marketplace.

Vice President of Marketing

Bozzuto
Greenbelt, MD
07.2006 - 10.2009
  • Managed 10-member marketing team comprised of graphic artists, CRM administrator, and marketing professionals.
  • Managed innovative branding campaigns and event marketing initiatives in print, video, and web for high-end portfolio of multifamily housing.
  • Drove company branding efforts to increase market presence and brand recognition.
  • Oversaw development of traditional and online marketing campaigns to drive sales and customer engagement.
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.

Marketing Services Manager

National Geographic Society
Washington, DC
02.1997 - 07.2006
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Skills

    Team Building and Motivation

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Affiliations

  • National Apartment Association
  • National Multifamily Housing Council
  • American Marketing Association

Interests

Professional Photography

Education

Bachelor of Arts - Marketing

University of Santo Tomas
Manila, Philippines

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Senior Director of National Marketing

Greystar
03.2012 - Current

National Director of Marketing

TGM Associates
10.2009 - 03.2012

Vice President of Marketing

Bozzuto
07.2006 - 10.2009

Marketing Services Manager

National Geographic Society
02.1997 - 07.2006

Bachelor of Arts - Marketing

University of Santo Tomas

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Israel CarununganSenior Director Of National Marketing