Issac Renteria
Aspiring Marketing Manager
Bonita,US
Summary
Results-driven marketing and sales professional with expertise in multi-channel campaigns, CRM strategy, and client retention, consistently driving measurable growth in engagement, conversion, and revenue. Proven ability to optimize ROI, secure high-value brand partnerships, and deliver scalable marketing solutions through data-driven strategies and creative execution.
Overview
5
5
years of professional experience
1
1
Language
Work History
Co-Founder
Self-employeed
11.2023 - Current
- Co-founded a multimedia company specializing in social media content, couple modeling, and event production, achieving a consistent 20.77% engagement rate on Instagram, securing international modeling bookings, and selling out all six independently produced events.
- Developed and executed multi-channel marketing campaigns across social media, email, and live events, driving a 17.8% steady growth rate in followers, securing international bookings, and attracting brand sponsorships and collaborations.
- Coordinated the planning and execution of in-person photography events, managing vendor and model sourcing, lead photographer coordination, and venue logistics—generating 88–196% ROI and driving repeat sales through positive testimonials, targeted follow-ups, and email campaigns.
- Managed all financial planning and budgeting for domestic and international modeling trips and events, ensuring cost-effective travel logistics — including flights, transportation, accommodations, and meals — while consistently achieving an average ROI of 80% across all trips and events.
- Oversaw sponsor acquisition and collaboration logistics, leveraging content creation and targeted marketing strategies to secure partnerships and collaborations with brands such as Snuggie, Zeglio Custom Clothiers, The Wed, Wed Vibes, and Wanderstate, among others.
Laboratory Technician/Customer Sales Specialist
Le Labo
04.2024 - 04.2025
- Identified creative solutions to market and advertise our business partnership, email listing, and exclusive release CRM platforms to clients, increasing CRM platform sign-ups from 16% in the last fiscal year to 41%.
- Achieved a daily increase in sales of 28% on average when on the clock; additionally, set a regional record in total net sales for a single day at $27,000, while also being understaffed during that shift.
- Managed to effectively oversee and support my team with record-breaking traffic, in turn facilitating multitasking between our laboratory, checkout counter, and sales floor.
- Acheived consistant recognition as a top sales representative in the Western region for exceeding monthly KPIs in specific product focus and items per transaction (IPT), contributing to a 24% year-over-year increase in monthly net sales in collaboration with the team.
- Executed and exceeded weekly and monthly KPIs in ATV and IPT, which led to an increase in sales from the previous fiscal year, reaching our first $2 million fiscal year.
Marketing Project Coordinator
REC Innovation Lab
02.2023 - 03.2024
- Organized the planning and execution of startup pitch events, mentor workshops, and professional networking events, coordinating speakers, vendors, and REC Innovation Lab startups, increasing event sign-ups by 35%, and REC Innovation Lab program enrollment by 50%.
- Directed multi-platform marketing campaigns for events and workshops on LinkedIn, Facebook, and Instagram, resulting in a 70% increase in event RSVPs in my first five months, and a 35% average boost in social media engagement across all platforms.
- Monitored and analyzed key performance indicators using Google Sheets and Google Forms, producing post-event surveys, event follow-ups, and speaker follow-up emails, which led to an average of 32% improvement in retention for future events.
- Designed branded promotional materials in Canva, such as posters, flyers, and branded posts, contributing to a 60% increase in click-through rates for sign-ups, and increased consistent visual identity across all marketing assets.
- Cultivated brand presence and community engagement through strategic social media initiatives, increasing follower count by 340% on Facebook, and 68% on LinkedIn.
Customer Service Ambassador
Neiman Marcus Group Ltd
04.2022 - 10.2022
- Aided sales associates in leveraging the Neiman Marcus app for personalized outreach based on clients' purchase history, resulting in an 18–20% increase in conversion rates, and higher sales from targeted client segments.
- Supported sales and operations across all three floors during mid and peak traffic periods, contributing to a 20–25% lift in daily sales through multitasking and floor coverage—often transitioning 2–3 times in a day between floors and aiding in sales, stockroom management, and online/phone orders.
- Oversaw simultaneous responsibilities, including sales, pickups, returns, and client interactions — consistently supporting multiple departments while helping to achieve daily sales quotas.
- Recognized as the primary point of contact for cross-departmental support, leveraging in-depth knowledge of store layout, inventory, and procedures to assist team members, and resolve escalations efficiently.
- Streamlined internal communication by managing cross-floor text threads, facilitating timely updates, and ensuring staff alignment on store priorities and customer service needs.
Sales Associate
Big 5 Sporting Goods
09.2020 - 02.2022
- Leveraged CRM-driven loyalty program promotions to increase sales among participating clients, boosting the average transaction value from loyalty members by 23%.
- Developed strategies to acquire clients' email information for our CRM programs, successfully increasing email sign-ups for promotions of loyalty rewards by 38%.
- Demonstrated in-depth product knowledge and product connection to personalize customer interactions, increasing sales conversion rates by 47%, and consequently increasing Average Transaction Value.
- Developed and implemented strategic selling techniques by carefully analyzing customer behavior to optimize Items Per Transaction from an average of 1.2 to 2.8 items per transaction.
Education
Bachelor of Science - Business Administration And Management
San Diego State University
San Diego, CA 05.2001 -
Skills
Cross-platform marketing strategies
Timeline
Laboratory Technician/Customer Sales Specialist
Le Labo
04.2024 - 04.2025
Co-Founder
Self-employeed
11.2023 - Current
Marketing Project Coordinator
REC Innovation Lab
02.2023 - 03.2024
Customer Service Ambassador
Neiman Marcus Group Ltd
04.2022 - 10.2022
Sales Associate
Big 5 Sporting Goods
09.2020 - 02.2022
Bachelor of Science - Business Administration And Management
San Diego State University
05.2001 -
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