Itohan Ellis

Key Responsibilities

• Streamlining marketing processes for improved efficiency and cost savings.
• Establishing strong relationships with key stakeholders across multiple departments.
• Developing data-driven strategies to boost lead generation and conversion rates..
• Improving CRM system for better management of customer data and enhanced targeting capabilities.
• Providing technical guidance and mentorship to team members, fostering a collaborative learning environment within the organization.
• Increasing efficiency of data-driven decision making by creating user-friendly dashboards that enable quick access to key metrics.
• Designing scalable and maintainable data models to support business intelligence initiatives and reporting needs.
• Establishing robust monitoring processes to detect system anomalies.
• Extensive troubleshooting to identify root causes of issues and implement effective resolutions in a timely manner.
• Automating routine tasks, increasing team productivity and reducing manual errors.

Founded and developed an Inbound Marketing and Sales HubSpot Solutions Partner Agency, Message B4 Marketing (MBM), that enabled clients to achieve maximum success with HubSpot, in the context of their business objectives and goals, and with an overlay of the StoryBrand framework.

The business focus was on Inbound Marketing, Sales, and Service Enablement, including

• HubSpot license sales and onboarding
• Definition and implementation of sales funnels
• Consulting as a Certified StoryBrand Guide
• Client training and coaching (inbound methodology)

In March 2022, MBM was absorbed by BizzyWeb LLC, a Platinum-tier HubSpot Solutions Agency. Taken on as Project/CRM Specialist, with a focus on

• Client Project Discovery & Setup,
• CRM Customization and Automation,
• Sales Enablement,
• Client Training and Coaching (inbound methodology)

Held various positions during a seven year career with Royal Bank of Scotland which grew significant experience in Communications, Team Management, Stakeholder Relationships, Project Management, Process Improvement, and Operations in general.

International Banking

• Planning Manager & Management Information Specialist
• Lean Six Sigma Project Lead

Global Transaction Services

• Business Support / PMO and Reporting Manger
• Test Manager

Fixed Income Trading

• Quality Assurance Manager
• Trading Support Team Lead

Interior Design Studio specializing in medium-to-large residential remodels. This business provided ample opportunity to learn and hone a vast range of soft skills and experience

• 2013: Launched Red Orchid Designs in London, England.
• 2016: Relaunched the business in San Jose, California, after a family move to the U.S.