Itzel Díaz Aportella
Summary
Marketing and Communications professional with a focus in Digital Marketing.
I'm an optimistic multitasker who's enthusiastic about social media, entertainment, motorsports, and pop culture.
My positive and imaginative attitude is beneficial when participating in team collaborations or working individually under pressure.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work history
AD OPERATIONS EXECUTIVE
GroupM
05.2023 - Current
- Responsible for campaign setup and ensuring timely launch
- Allocating campaigns' creative assets (static and animated)
- Effectively prepare all biddable and non-biddable campaigns which includes ad trafficking, set-up, tagging, creative testing, and troubleshooting
- Demonstrate aptitude across digital operations and deliver technologies (such as Ad Servers, Verification Platforms) to maximize campaign performance and efficiency.
BUY ENABLEMENT EXECUTIVE
GroupM
08.2022 - 05.2023
- Responsible for campaign setup and ensuring timely launch
- Bought digital media
- Allocated campaigns' creative assets (static and animated)
- Reviewed and approved media plans and budgets
- Vendor billing support and verification
- Solved discrepancies with vendors and media teams.
Development manager
TheSoul Publising
11.2021 - 04.2023
- Launched and effectively managed multiple YouTube channels across different branches of the company.
- Consistently generated high-quality and engaging video content, leading to increased viewer engagement and retention Implemented successful social media marketing strategies, resulting in increased channel visibility and subscriber growth
- Led online community management to promote user-generated content and engagement.
- Identified trends and insights to optimise digital marketing spending and increase ROI.
- Planned and scheduled niche-specific social media content, achieving great engagement rate on top posts.
Digital Marketing Intern
Hireline
02.2021 - 09.2021
- Assisted in the improvement of E-commerce UX and funnel
- Set up and generated reports to analyse Google Analytics data.
- Enhanced digital marketing strategies by providing innovative content ideas.
- Embedded SEO best practices within blog content creation and keyword research.
- Created optimized ads and social media content through A/B testing.
- Generated copy for marketing materials including social media posts, print, and newsletter campaigns.
- Curated appropriate social media content tailored to target audiences adhering to brand guidelines, style, and tone.
- Designed graphics with Adobe Creative Cloud to achieve brand goals.
- Produced high-quality, impactful content to strict deadlines, consistently meeting brand standards.
- Replied to comments and messages on social media platforms to maintain customer relationships.
Graphic Design Intern
Tecnológico de Monterrey
08.2020 - 06.2021
- Supported in the effective management and launches of high impact initiatives for internal audiences
- Used Photoshop, and Illustrator to produce engaging visual content.
- Composed reports to update team regarding progress and status.
- Helped with collateral updates and version control to maintain consistency.
Content creator
Pro Indie Music
03.2020 - 09.2020
- Produced engaging headlines to capture target audience.
- Wrote content and uploaded it to Pro Indie Music's content management system.
- Developed catchy phrases for social media content.
- Produced high quality, impactful content to strict deadlines, consistently meeting brand standards.
- Mastered Adobe Creative Suite and Photoshop Illustrator to support design work and image editing needs.
Education
Bachelor of Business Administration - Marketing and Communications
Tecnológico de Monterrey
Mexico 08.2016 - 06.2021
Skills
- Creative
- Organized
- Quick learner
- Able to prioritize
- Attention to detail
- Enthusiastic
- Proactive
- Team Player
- Time & deadline management
- Social media management
- Photography
- Video Editing
- Graphic Design
- Wordpress
- Basic HTML
- Google Suite
- Microsoft Office
- Google Optimize
- Google Analytics
- Media Ocean Prisma
- Campaign Manager 360
- Slack
- Asana
- Canva
- Adobe Illustrator
- Adobe Photoshop
- Adobe Premiere Pro
Languages
English
Fluent
Italian
Elementary
Spanish
Native
Timeline
AD OPERATIONS EXECUTIVE
GroupM
05.2023 - Current
BUY ENABLEMENT EXECUTIVE
GroupM
08.2022 - 05.2023
Development manager
TheSoul Publising
11.2021 - 04.2023
Digital Marketing Intern
Hireline
02.2021 - 09.2021
Graphic Design Intern
Tecnológico de Monterrey
08.2020 - 06.2021
Content creator
Pro Indie Music
03.2020 - 09.2020
Bachelor of Business Administration - Marketing and Communications
Tecnológico de Monterrey
08.2016 - 06.2021
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