Travel, Museums, Culinary and Food
Iva Kravitz
Brooklyn,NY
Summary
SUMMARY
Values-based communications professional with deep expertise in strategies for building business in professional services, especially architecture and landscape architecture. Proven track record in driving business growth via increasing visibility and reach. Strong focus on team collaboration and delivering impactful results. Known for reliability, adaptability, strategic vision, and effective problem-solving. Skilled in clear communication, marketing planning, and strategic thinking.
Overview
43
43
years of professional experience
Work History
Owner
The Iva Agency
01.2012 - Current
- Company Overview: Values-based, tightly focused marketing communications agency that enhances architecture, landscacpe architecture and other design businesses.
- Current and former clients include COOKFOX Architects, Valerio Dewalt Train Architects, Surfacedesign landscape architects, Leroy Street Studio, TPG Architecture, Jeffrey Beers International, US Modernist, Eric J. Smith Architect and others.
- Services include program development for press relations, social media and digital marketing, preparation of awards submissions.
- Brand and identity reinvigoration through group-focused, introspective workshopping.
- Project management of Renewing Tradition, monograph published Fall 2019 by Rizzoli and in coordination with Group C, New Haven.
- Affiliate relationship with Infomare Agency, London.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Director of Marketing
BG/BBGM Architecture/Interiors
01.2001 - 12.2001
- Company Overview: 150-person architectural and interior design firm with offices in New York and Washington, DC
- Direct activities of Marketing Department
- Responsibilities include strategic planning and allocating firm resources vis-à-vis marketing activities; managing staff in both offices; and administration (including review and revision) of all major marketing tools: collateral materials, database, website, budgets
- Supervise in-house public relations
- Report to committee of five Managing Partners
- 150-person architectural and interior design firm with offices in New York and Washington, DC
Director of Marketing & Business Development
Bogdanow Partners Architects, PC
01.1993 - 12.2000
- Company Overview: Architectural firm specializing in restaurant/hospitality design
- Director of new business development
- With principals, set overall marketing plan, strategies to expand markets, prioritize promotional efforts
- Attended restaurant and food industry events in New York and other cities
- Worked with trade and general press and book editors, developed promotional package, proposal formats, wrote all promotional materials
- Conceptualized, managed design for and wrote the firm’s website
- Managed marketing database and mailings
- Initiated and organized speaking opportunities for Larry Bogdanow
- Wrote all competition entries
- Architectural firm specializing in restaurant/hospitality design
- From the time I started at Bogdanow the office grew from six to twenty people; billings increased fourfold
- Major projects completed 1998-2000 included: atrium, lobby and all public spaces at the new Tribeca Grand Hotel, 25,000 square-foot Chart House in Weehawken, New Jersey, 14,000 square-foot Legal Seafoods in Park Square, Boston, the restaurants Sono, City Hall and Atlas in New York City, a new store prototype for Starbucks Coffee Company
Marketing Director
Imagine Tile, Inc.
01.1997 - 12.1999
- Company Overview: Start-up business of ceramic tile manufacturer
- Directed marketing communications
- Placed product articles in design and lifestyle publications nationally and internationally
- Developed advertising schedule and budgets/media plans
- Coordinated and supervised design and fabrication of exhibit booth at Globalshop 1999
- Wrote and art directed catalogue
- Maintained communication with a network of 35 distributors, worked with local promotions and media on their behalf; coordinated cooperative advertising
- Sourced new design for new lines of product
- Start-up business of ceramic tile manufacturer
Marketing Director
Two Twelve Associates
01.1995 - 12.1997
- Company Overview: Multi-disciplinary design firm
- Directly responsible to partners for all aspects of new business development in print communications, environmental graphics and interactive design
- Managed and coordinated firm-wide marketing and public-relations activities
- Managed marketing materials, including database, 254 and 255 forms, qualifications submissions
- Primary writer and coordinator of all proposals
- Planned and implemented direct mail efforts
- Participated in presentations and trade events
- Managed press and competition information, book submissions
- Multi-disciplinary design firm
- While at Two Twelve, gross billings increased over 100%; staff increased from twelve to twenty-five people
- Major projects commissioned during that period include the design of: the Year 2000 Census for the U.S
- Bureau of the Census, new signage, system-wide, for Chicago Park District, proprietary financial planning software for T
- Rowe Price, landmark signage at New Amsterdam Theatre for Disney Imagineering, new identity, signage and graphic standards for New York City Housing Authority, retail signage at the renovated Grand Central Terminal
Principal
Marketing for Designers
01.1986 - 03.1995
- Marketing consultant and licensing agent for architects and designers
- Services included strategic planning and target marketing; writing and editing of proposals, contracts brochure and promotional copy, speeches, press releases, articles; press and media relations; management of marketing projects; trade show participation; development of databases; ongoing development of sales leads
- Clients included: Amie Gross Architect, Anthony Russell & Assoc., Formica Corporation, Jack Prince
Director, Graphics Marketing
Walker Group/CNI
01.1991 - 12.1992
- Directed strategic plan for marketing graphic design services at WG/CNI as a stand-alone business
Account Executive
Hill & Knowlton, Inc.
01.1982 - 12.1986
- Developed marketing, advertising and direct mail campaign for proxy solicitation and related services
- Wrote new business proposals, managed solicitation, reorganization and stock buy-back campaigns
Education
Bachelor of Arts - Self-design Major
University of Vermont
Burlington, VT05.
Art History Courses, Extension School
Harvard University
Cambridge, MAJunior Year Abroad
Universite De Nice
Nice, FranceCourses: Journalism, Accounting, Creative Writing
New York University
New York, NYCertificate - Organizational Development
Baruch College, CUNY
New York, NYSkills
- Verbal and written communication
- Strategic planning
- Marketing
- Market Expansion Expertise
- Consulting
- Competitive analysis
- Growth strategy implementation
- Innovative Marketing Approaches
- Brand strategy planning
- Strategic Goal Setting
Volunteer and Committee Workl
- Association of Real Estate Women/CREW New York, Member and Director, 1999-2019
- Lauri Strauss Leukemia Foundation, Director
- Oculus Committee, AIA New York Chapter, Member, 2017-2019
- Awards Committee, AIA New York Chapter, Member 2023-2024
- COTE Committee, AIA New York Chapter, Member, 2017- present
- Thorn Tree Project, Auxiliary Board, 2022 - present
- Madame Architect, Advisory Board 2019 - present
- Mentor, SMPS New York Chapter, 2018 - present
Company
The Iva Agency
Personal Information
Married
Two adult sons
Lives in Brooklyn, NY
Speaking and Writing
- Lecture: ASLA Conference: Communicating the Value of Landscape Architecture, November 2022
- Guest: Business of Architecture Podcast: Communicating How You're Different, and Better, January 2020
- Guest: USModernist Podcast: Advice to Architects, with Elizabeth Kubany, January 2022
- Webinar: AIA NY Chapter, Big and Small Ideas in Marketing, 2020
- Guest: New York Said Podcast/ Amon Focus
- Lecture: SMPS, Maryland Chapter Conference 2018
- University of Delaware, Lecture and Portfolio Review, Spring 1991
- SDA Journal, Caveat Designer; The Realities of Licensing, Summer 1990
- Surtex, Lecture, Javits Center, Spring 1990
- Surface Design Association, Licensing Seminar, National Conference, Gatlinburg, TN, 01/01/89
Affiliations
- AIA, Associate Member
Founders Award, Association of Real Estate Women
Acknowledged for leadership and contribution to the Association of Real Estate Women, precursor to the New York Chapter of CREW NY.
Interests
Timeline
Owner
The Iva Agency
01.2012 - Current
Director of Marketing
BG/BBGM Architecture/Interiors
01.2001 - 12.2001
Marketing Director
Imagine Tile, Inc.
01.1997 - 12.1999
Marketing Director
Two Twelve Associates
01.1995 - 12.1997
Director of Marketing & Business Development
Bogdanow Partners Architects, PC
01.1993 - 12.2000
Director, Graphics Marketing
Walker Group/CNI
01.1991 - 12.1992
Principal
Marketing for Designers
01.1986 - 03.1995
Account Executive
Hill & Knowlton, Inc.
01.1982 - 12.1986
Bachelor of Arts - Self-design Major
University of Vermont
Art History Courses, Extension School
Harvard University
Junior Year Abroad
Universite De Nice
Courses: Journalism, Accounting, Creative Writing
New York University
Certificate - Organizational Development
Baruch College, CUNY
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