Hi, I’m
Ivan Andazola
Marketing
Denver,CO
Summary
Marketing Operations Manager with a proven track record, excelling in campaign management and data-driven decision making. Successfully launched digital marketing strategies that boosted website traffic and enhanced brand visibility. Adept at cross-functional collaboration, optimizing ROI, and mentoring teams to achieve exceptional results.
Overview
11
years of professional experience
1
Certification
Work History
CleverFunnel Digital
Marketing Operations Manager
06.2016 - Current
Job overview
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Continually maintained and improved company's reputation and positive image in markets served.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Improved website visibility through development and implementation of SEO strategies.
- Devised content strategy to effectively engage target audiences.
O'Reilly Auto Parts
Retail Sales Associate
03.2015 - 04.2016
Job overview
- Helped customers complete purchases, locate items, and join reward programs.
- Greeted customers and helped with product questions, selections, and purchases.
- Answered questions about store policies and addressed customer concerns.
- Greeted customers and provided outstanding customer service.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
- Listened to customer needs and desires to identify and recommend optimal products.
- Prioritized helping customers over completing other routine tasks in store.
- Managed efficient cash register operations.
- Created inviting environment for customers by maintaining store organization and cleanliness.
- Developed strong rapport with customers and created positive impression of business.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
- Conducted product demonstrations to highlight features and redirect objections to positive aspects.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Recommended complementary purchases to customers, increasing revenue.
- Performed cash, card, and check transactions to complete customer purchases.
- Used in-store system to locate inventory and place special orders for customers.
- Provided exceptional services and pleasant shopping experiences to retail customers.
Education
Colorado Technical UniversityDenver, CO
Associate of Science from I.T.
08-2012
Skills
- Sales lifecycle support
- Marketing automation
- Google analytics
- Content strategy
- Cross-functional collaboration
- Web development
- Trend analysis
- Customer segmentation
- ROI management
- Performance analysis
- Technical tool development
- Data-driven decision making
- Campaign management
- Marketing campaign management
- Go-to-market strategy development
- Market analysis
- Market data collection
- Brand promotion
- Strategic planning
- Competitor analysis
- Web analytics
- Marketing analytics
- Social media platforms
- Advertising management
- Customer relationship management (CRM)
- Sales enablement
- Project management
- Data analytics
- Budgeting and allocation
- KPI tracking
- Digital marketing
- Social media marketing
- Marketing campaign development
- SEO
- Retail marketing
- Media buying
- SEO optimization
- Marketing campaigns
- SEO activities
- Vendor relations
Accomplishments
- Supported venture competitions that resulted in a 500% increase in customer registrations
- Documented and resolved conversion tracking issues which led to improved reporting and a decisive pivot in strategy.
- Achieved much faster social media content creation by introducing Descript for video and transcription tasks.
- Used Microsoft Excel to develop custom and interactive reports tied to visually appealing client dashboards.
Certification
- Centro Certified: Basis Foundations - May 2020
Languages
Spanish
Native or Bilingual
Interests
- Cooking
- I like looking at the stars and learning about constellations.
- Crafting and DIY Projects
- Mindfulness Practices
- Camping
- Swimming
- Reading
- Designing and Printing 3D Models
- I like working with my hands and fixing things.
- Conspiracy theories
- Podcasts of various kinds.
Timeline
Marketing Operations Manager
CleverFunnel Digital
06.2016 - Current
Retail Sales Associate
O'Reilly Auto Parts
03.2015 - 04.2016
Colorado Technical University
Associate of Science from I.T.
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