Ivan Krstić

Growth Leads is a iGaming affiliate‑marketing company focused on performance marketing and lead generation across multiple verticals and markets.

Key Responsibilities:

• Developed and enhanced WordPress shortcodes and plugins, implementing new features and creating custom modules tailored to affiliate marketing needs.
• Engineered React‑based WordPress plugins to power real‑time odds calculators, integrating seamlessly with existing shortcode ecosystems.
• Worked with existing data pipelines to fetch, cache, and render affiliate data from centralized platforms, enabling dynamic post‑loop population and enhanced content rendering.
• Refactored legacy JS code across plugins, removing jQuery dependencies and transitioning to modern ES6+ standards for cleaner and more maintainable codebase.
• Maintained and debugged existing production systems, ensuring continuous functionality while shipping new features without disruption.
• Followed best practices in clean architecture, modular design, and maintainability—delivering robust, scalable code.
• Leveraged AI tools such as GitHub Copilot and ChatGPT to analyze complex tasks and implementation challenges, break them down into actionable development steps, and accelerate delivery by generating code snippets and logic scaffolds—substantially improving productivity and problem-solving efficiency.

Company Overview: www.bettercollective.com

• Developed, maintained, and optimized WordPress websites, leveraging PHP, JavaScript, and React to enhance performance and user engagement.
• Designed and implemented custom WordPress plugins to extend website functionality and support marketing initiatives.
• Led revamp projects to migrate websites from legacy technologies to WordPress, improving user experience and operational efficiency.
• Translated and implemented designs from Figma into fully responsive and interactive web pages, ensuring optimal user experience.
• Conducted A/B testing through VWO to assess site improvements, enhance user experience, and maximize conversion rates.
• Leveraged AI tools to optimize content, enhance SEO performance, and reducing development turnaround times.
• Diagnosed and resolved technical issues, debugging complex code to maintain high site reliability.
• Actively contributed to Agile workflows, collaborating in cross-functional teams via Git, Jira, and communication channels such as Slack, Google Meet, and email.

• Development of the web applications, both front and backend with emphasis on API development.
• Development and maintenance of the websites.
• Technologies used: PHP, Laravel, MySQL, AngularJS, Bootstrap, Sass, CSS, Html.

• Work on frontend part of a web application for tracking and resource management ('Biz processor') - Html, CSS, bootstrap, AngularJS, JS.

• Development of a web application for managing employees for HR department. (ASP.NET MVC 5, C#, & MS SQL server).

• Evaluation and selection of beneficiaries.
• Grants approval.
• Logistics.
• Monitoring and reporting regarding program goals.

• Administration of computer network.
• Field data collection and preparation of reports for the senior management.
• Administrative work.

• Technical and logistical organization of educational workshops for the local government officials.
• Administration of office network.

• Organization of humanitarian aid distribution to the people in need.
• I organized and supervised distribution of more than 50.000 aid parcels and 1.000 tons of other aid.