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Ivan Melendez
Sales And Business Development Leader
Orlando,FL
Summary
With over 25 years of expertise in new business development, area management, brand awareness, and digital marketing, I have a proven track record of driving impactful results for individuals and organizations. Passionate about empowering businesses, I excel in creating innovative revenue streams, optimizing marketing strategies, and identifying growth opportunities to deliver sustainable success.
A dynamic leader and strategic thinker, I specialize in nurturing client relationships, enhancing brand visibility, and leveraging digital platforms to expand market influence. My dedication to fostering long-term partnerships and delivering tailored solutions has guided numerous ventures toward increased profitability and greater market presence.
Driven by the belief that every individual and organization has the potential to achieve greatness, I am committed to empowering others through collaborative efforts and a relentless pursuit of excellence.
Overview
26
26
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Director of Sales and Business Development
Z-nergy LLC
03.2024 - Current
- Spearheaded the expansion of Z-nergy's operations from Florida to 35 additional states, securing a partnership with the largest solar installation company in the U.S., significantly increasing market reach and revenue potential.
- Established exclusive partnerships with nationwide Utility Concierge companies, enabling seamless integration of solar offerings into their customer solutions and driving incremental sales.
- Developed and led workshops for real estate professionals, equipping them with specialized knowledge to better represent buyers and sellers of homes with solar panels, enhancing client satisfaction and market understanding.
- Opened the Puerto Rico market, recruiting and building a high-performing sales team, effectively positioning Z-nergy as a leader in the region's solar industry.
- Increased overall sales month-over-month by 50%, implementing strategic initiatives and fostering a culture of continuous improvement and performance excellence.
Regional Director of Sales
RS&I Inc
10.2022 - 01.2024
- Led a team of Territory Managers specializing in telecommunications, home security, and solar, driving strategic initiatives to optimize sales performance and market penetration across multiple industries.
- Established and implemented strategic methods and procedures with Territory Managers to drive a 30% YOY sales increase, including structured weekly and monthly reviews with dealers to analyze performance, refine sales and marketing strategies, and enhance product knowledge.
- Directed monthly training programs in collaboration with Territory Managers to support dealer and agent development, ensuring alignment with company objectives and market trends.
- Guided Territory Managers in coaching their dealers on effective selling techniques, focusing on cross-selling strategies to maximize revenue opportunities.
- Designed and delivered comprehensive training initiatives to empower Territory Managers and their dealer networks, fostering a culture of high performance and continuous improvement.
Consultant Project Manager
Alder Holdings, LLC
05.2022 - 10.2022
- Collaborated on the development of comprehensive training, sales, and marketing materials in Spanish, effectively increasing accessibility and driving a 15% monthly sales growth.
- Collaborate with 10 independent security contractors to target the Latino community, implementing tailored strategies that align internet and home security sales to drive cross-selling opportunities and maximize revenue.
- Analyze competitive trends and partner strategies, developing innovative systems and practices to enhance lead transfer and conversion rates, resulting in improved cross-selling performance between internet and home security products.
- Played a pivotal role in the launch of the company's solar program by identifying and introducing strategic partners within the residential solar sector, enhancing program scalability and success.
Director of Sales
1 Stop Total Solutions Dba 1 Stop Solar
06.2019 - 05.2022
- Led and managed teams of Door-to-Door Solar Consultants and Appointment Setters across Central and South Florida, driving performance for a top 10 Brinks Home Security dealer in the U.S.
- Designed and implemented a cross-selling program for the security sales team, successfully generating 70% of the company's solar business and significantly increasing revenue streams.
- Developed and launched a referral program across multiple industries in Central Florida, including Magnolia Title, Mr. A/C of Orlando, Fence Warehouse & Supplies, Estrella Insurance, and Luxury Realty, reducing cost per acquisition by 25%.
- Streamlined the sales process by analyzing weekly quotes, proposals, and contracts, successfully reducing the sales cycle from 90 days to 45 days while driving efficiency and consistency.
- Designed and delivered comprehensive training programs, including weekly classroom sessions on competitive strategies and objection handling, paired with hands-on field training to enhance sales performance and ensure a consistent customer experience.
- Collaborated with leading solar financing companies to provide diverse and flexible financial solutions tailored to meet customer needs.
Territory Sales Manager
PerfectVision Manufacturing
04.2011 - 05.2019
- Provided comprehensive marketing and business development support for major Satellite TV and Internet partners, including DIRECTV Residential, Commercial, MDU, Lodging/Institution, Frontier, CenturyLink, Windstream, and ViaSat across Florida.
- Delivered product knowledge training, sales strategies, and tactical support to optimize partner performance and expand market penetration.
- Achieved membership in PerfectVision's prestigious $1 Million in Accessories Club for six consecutive years, showcasing consistent top-tier sales achievements.
- Recognized for excellence in leadership, including managing DIRECTV's Dealer of the Year in the Southeast region for three consecutive years (2011-2013), Southeast New Dealer of the Year for two years (2016-2017), and earning Territory Manager of the Year for Viasat in 2015.
- Coached independent dealers and their sales teams on product specifications, sales incentives, and effective selling techniques while analyzing performance data to develop tailored strategies, resulting in consistently improved sales outcomes and increased productivity.
Account Executive
Staples
04.2010 - 04.2011
- Qualified leads and executed targeted sales strategies, building strong relationships to drive new business and expand revenue opportunities.
- Conducted daily outreach, including 50+ cold calls, canvassing, and referral generation, to develop a robust sales pipeline and consistently meet growth targets.
- Cross-sold products and services to clients, increasing revenue streams to $50K per month while addressing customer needs to deliver exceptional service levels.
- Resolved customer issues promptly and effectively, enhancing satisfaction and fostering long-term loyalty to support sustained business growth.
Account Executive
Copytronics
02.2009 - 12.2009
- Managed a portfolio of 50+ customers, focusing on Latino-owned businesses, and provided tailored solutions to meet their unique needs and goals.
- Identified opportunities to enhance workflows and maximize productivity through the sale of business solution equipment, driving efficiency for clients.
- Negotiated sales deals that achieved month-over-month revenue growth for six consecutive months, strengthening partnerships and client satisfaction.
- Built and maintained a robust sales pipeline through cold calling, canvassing, referrals, and client training on product features to ensure ongoing buy-in and engagement.
Marketing Manager
DIRECTV Local Strategic Partner
07.2007 - 01.2009
- Established strategic relationships with local property managers and realtors, leveraging partnerships to drive sales growth and contribute to a 100% increase in monthly sales.
- Coordinated the setup of kiosks in local Hispanic supermarkets to enhance brand awareness and engage directly with the target audience in key communities.
- Planned and executed participation in local events, including Home and Garden Shows and community festivals, to showcase products and generate new leads.
- Developed and implemented localized marketing strategies tailored to community needs, effectively boosting visibility and fostering customer engagement.
Mortgage Loan Officer
North GA Mortgage
12.2004 - 11.2006
- Fostered homeownership aspirations in the North Atlanta community by building strategic partnerships with local realtors and builders, resulting in optimized sales opportunities and consistent business growth.
- Spearheaded initiatives that doubled the number of Hispanic mortgage applications from 15% to 30% of total loans processed, including a weekly radio program and educational home buying seminars tailored to the Hispanic community.
- Introduced a new revenue stream by significantly increasing Hispanic mortgage loans while empowering individuals with valuable knowledge about their financing options through culturally sensitive outreach and personalized guidance.
Assistant General Manager
Dave and Buster
03.1999 - 11.2004
- Assisted the General Manager with managing the Profit and Loss report for an operation generating $13 million in gross annual sales.
- Accountable for achieving gross monthly food and beverage sales quotas of $250k, ensuring consistent revenue growth.
- Increased monthly revenue by 15% through the creation and implementation of weekly promotions, including Kid’s Day, Comedy Night, Poker Night, Karaoke Night, Biker Night, and local band events.
- Selected as part of the management team responsible for training over 30 managers across 38 locations nationwide.
- Led the development and management of 5 managers and a team of 225 food and service staff, fostering a high-performance culture and operational excellence.
Education
Bachelor Of Business Administration - Business Management
Sistema Universitario Ana G Mendez - Universidad Del Turabo
Gurabo, PR 01.2007 - 2009.07
Some College (No Degree) - Management
Valdosta State University
Valdosta, GA 09.1994 - 05.1997
Associates of Arts - Business
North FL Community College
Madison, FL 05.1992 - 06.1994
Skills
Closing techniques
Software
Google Docs, Sheets, Slides
Team, Zoom, Slack
Salesforce
Hubspot, Go-High Level
Languages
Spanish
Advanced
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Sales and Business Development
Z-nergy LLC
03.2024 - Current
Regional Director of Sales
RS&I Inc
10.2022 - 01.2024
Consultant Project Manager
Alder Holdings, LLC
05.2022 - 10.2022
Director of Sales
1 Stop Total Solutions Dba 1 Stop Solar
06.2019 - 05.2022
Territory Sales Manager
PerfectVision Manufacturing
04.2011 - 05.2019
Account Executive
Staples
04.2010 - 04.2011
Account Executive
Copytronics
02.2009 - 12.2009
Marketing Manager
DIRECTV Local Strategic Partner
07.2007 - 01.2009
Bachelor Of Business Administration - Business Management
Sistema Universitario Ana G Mendez - Universidad Del Turabo
01.2007 - 2009.07
Mortgage Loan Officer
North GA Mortgage
12.2004 - 11.2006
Assistant General Manager
Dave and Buster
03.1999 - 11.2004
Some College (No Degree) - Management
Valdosta State University
09.1994 - 05.1997
Associates of Arts - Business
North FL Community College
05.1992 - 06.1994
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