Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Ivanna González

Austin,TX

Summary

Skilled Social Media Marketer trained in both online and traditional marketing methods. Specializing in campaign development, trend tracking, project coordination, and brand development. Excellent grasp of multiple platforms, algorithms and platform policies.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Social Media Marketer

MTG Creative Group
08.2022 - Current
  • Contributed to mock-ups, email campaigns, and social media content.
  • Increased brand awareness and followers through comprehensive social media campaign management.
  • Curate Ads for properties
  • Update the backhand content for client websites
  • Learned about marketing for real estate
  • Participated in brainstorming sessions to generate creative ideas for campaigns.
  • Increased user base by promoting brand awareness and launching key marketing efforts.
  • Delivered email campaigns (eMarketer)
  • Developed target audiences based on client and strategic objectives

Podcaster

Segundo Piso Podcast
07.2023 - Current
  • Developed project budgets and managed production costs.
  • Record and edit weekly podcast
  • Curate Social Media Posts and Ads
  • Boost Engagement
  • Create Monetization Strategies
  • Brand development
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Led and managed multiple projects from conceptual stage through to launch.
  • Wrote and created content for various topics and mediums.
  • Developed and maintained editorial standards for content.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Performed market segmentations, targeting and positioning for each product line.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Social Media Marketing Intern

MTG Creative Group
05.2022 - 08.2022
  • Manage social channel content strategies and calendars to drive engagement
  • Identify category trends through social listings
  • Support full life cycle of agency pitches
  • Produce original, creative content for promotional advertisements and marketing materials
  • Manage competing deadlines with efficiency
  • Conducted daily updates to social media profiles to boost company online presence.
  • Researched relevant industry trends to develop engaging, topical social media content.

Education

BBA - Marketing

The University of Texas

Skills

  • Familiar with Microsoft – Word, Excel, PowerPoint
  • Excellent at managing social media platforms
  • Cultural competency
  • Bilingual (English and Spanish)
  • Google Ads
  • Exceptional leadership and public speaking skills
  • Content Curation
  • Product Launch Support
  • Strategic Thinker

Certification

Social Media Simternship Stukent Certificate

Google Ads Coursera certification

Timeline

Podcaster

Segundo Piso Podcast
07.2023 - Current

Social Media Marketer

MTG Creative Group
08.2022 - Current

Social Media Marketing Intern

MTG Creative Group
05.2022 - 08.2022

BBA - Marketing

The University of Texas

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Ivanna González