Ivanna von Schoettler Altamirano

Team Managed: 4 People Business Partners

-Act as a strategic advisor to commercial leaders (e.g., Sales Directors, Regional Managers) on people-related matters.
-Align HR strategy with business goals, ensuring talent initiatives support commercial objectives.
-Led change management initiatives and organizational design of the commercial structures.
-Implemented a performance evaluation model based on skills for the sales force (BDR Skillset).
-Designed succession plans for strategic positions in the Commercial area.
-Partner with L&D and Sales process teams to deliver impactful training and coaching programs for all commercial areas.

-Serve as the primary HR advisor to senior leaders in both the Commercial and Logistics areas.
-Align people strategies with the business goals of each function, ensuring talent readiness and organizational effectiveness.
-Lead end-to-end talent management: workforce planning, acquisition, onboarding, development, and retention.
-Support the development of frontline and mid-level managers, promoting leadership behaviors aligned with AB InBev’s culture.
-Partner with business leaders on transformation programs, such as digitization in logistics or commercial model evolution.
-Collaborate with legal and HR Ops to manage employee relations and resolve conflicts constructively.

-Ensure proper execution of product display following Colgate’s guidelines (planograms, facings, POP materials).
-Execute in-store promotional campaigns provided by Trade Marketing.
-Build and maintain strong relationships with small retailers, wholesalers, and store managers.
-Supervised merchandising team, ensuring efficient execution of tasks and deadlines.

-Lead and oversee a team of merchandisers assigned to key accounts and modern trade stores.
-Ensure perfect execution of planograms, shelf layouts, secondary displays, and POP materials.
-Set clear execution KPIs (e.g., number of store visits, planogram compliance, share of shelf).
-Monitor individual and team performance through field audits and reporting tools.
-Ensure that products are front-faced, clean, and well-organized at all times.

• 5Ps execution in Pharmacy Channel, providing guidance and training to the Distributor's Sales Force to maximize sales and product distribution.
• Coordinated training sessions for the Distributor's Sales Force team focusing on Merchandising, Product and Portfolio.
• Conducted weekly monitoring of distributor inventory for regular and promotional SKUs.
• Advised VIP clients, pharmacies, distributors, and retail chains on the proper assortment of Colgate products according to each business unit.