Ivette Santiago
Delray Beach,FL
Work History
Sales Director
Pacifica Senior Living
Lantana, FL
06.2022 - Current
- Consistently achieved and exceeded monthly sales and occupancy goals through strategic account management.
- Managed full sales cycle including prospecting, outreach, presentations, and closing (200+ calls & 40+ visits/month).
- Developed and executed quarterly business and marketing plans in partnership with executive leadership.
- Improved tour-to-move-in conversion rates by leveraging CRM (Yardi), data analysis, and targeted follow-up strategies.
- Directed and trained staff on sales processes, CRM utilization, and customer experience best practices.
- Oversaw marketing materials and campaigns to align with corporate branding and drive pipeline growth.
Patient Liaison (Sales & Onboarding Consultant)
SignatureMD
Boca Raton, FL
10.2021 - 03.2025
- Led in-office consultative sales during concierge medicine conversions, meeting one-on-one with every patient to educate, address concerns, and guide enrollment decisions.
- Successfully sold and enrolled patients into the SignatureMD program, consistently meeting or exceeding projected enrollment targets.
- Served as a trusted liaison between patients, physicians, and staff throughout the transition, ensuring clarity, confidence, and continuity of care.
- Educated patients on personalized, preventive healthcare models, emphasizing long-term wellness, access, and value.
- Managed full sales cycle including initial consultation, objection handling, follow-up with undecided patients, and enrollment completion.
- Maintained accurate, timely, and HIPAA-compliant patient records within CRM and proprietary databases.
- Delivered daily sales activity reports to physicians and SignatureMD corporate leadership, providing insights on patient engagement and conversion progress.
- Supported physician-hosted patient meetings and educational events, including evening sessions, to increase program awareness and enrollment.
- Collaborated with practice staff during onboarding and training to ensure a smooth operational transition.
- Provided administrative and project support to corporate management during pre-conversion and launch phases.
Office Manager / Scheduling & Intake Coordinator
Chance Homecare
Delray Beach, FL
01.2016 - 12.2020
- Managed daily operations of a busy home healthcare agency including scheduling, payroll, staff onboarding, and client intake.
- Supervised a team of clinical and admin staff to ensure timely and high-quality patient care.
- Verified insurance, oversaw compliance procedures, and maintained data integrity in care systems.
- Coordinated with referral sources and internal departments to meet care timelines and patient expectations.
Recruiting Consultant / Sales Development
Facility Support
West Palm Beach, FL
01.2013 - 12.2016
- Executed full-cycle recruitment and talent acquisition strategy for healthcare clients.
- Built and maintained a strong client pipeline, negotiated offers, and managed candidate engagement.
- Represented the company at job fairs, community events, and trade shows to build brand awareness.
- Maintained a robust applicant database and leveraged sourcing tools to meet staffing quotas.
Oral Surgery Treatment Coordinator
Kawa Orthodontics
Boca Raton, FL
01.2011 - 12.2013
- Educated patients on treatment plans and secured financial agreements and payment arrangements.
- Handled treatment scheduling, insurance processing, and pre-treatment consultations.
- Supported office operations and contributed to overall practice revenue through case acceptance.
Summary
Dynamic and goal-driven sales and operations leader with over 15 years of progressive experience driving revenue, leading high-performing teams, and delivering exceptional customer satisfaction in healthcare, senior living, and hospitality environments. Proven success in managing teams, mentoring staff, and building strong community and client relationships to exceed sales targets and organizational goals. Known for consistently meeting or surpassing monthly quotas, optimizing workflows, and fostering collaborative, efficient work cultures. Bilingual in English and Spanish.
Overview
15
15
years of professional experience
Education
Associate Degree -
Skills
- Sales Leadership
- Goal Achievement
- Team Management
- Staff Development
- Strategic Business Development
- Lead Conversion
- Client Retention
- CRM Pipeline Management
- Event Planning
- Community Outreach
- Operational Oversight
- Process Improvement
- Marketing Strategy Implementation
- Customer Experience Optimization
- Salesforce
- Yardi
- QuickBooks
- Microsoft Office Suite
- Alora Plus
- Allscripts
- Zoho
- Google Docs
- DocuSign
- NetSuite
- Dentrix
- CareCentrix
Timeline
Sales Director - Pacifica Senior Living
06.2022 - Current
Patient Liaison (Sales & Onboarding Consultant) - SignatureMD
10.2021 - 03.2025
Office Manager / Scheduling & Intake Coordinator - Chance Homecare
01.2016 - 12.2020
Recruiting Consultant / Sales Development - Facility Support
01.2013 - 12.2016
Oral Surgery Treatment Coordinator - Kawa Orthodontics
01.2011 - 12.2013
Palm Beach Community College - Associate Degree,