Summary
Work History
Overview
Education
Skills
Timeline
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Ivette Santiago

Delray Beach

Summary

Dynamic and goal-driven sales and operations leader with over 15 years of progressive experience driving revenue, leading high-performing teams, and delivering exceptional customer satisfaction in healthcare, senior living, and hospitality environments. Proven success in managing teams, mentoring staff, and building strong community and client relationships to exceed sales targets and organizational goals. Known for consistently meeting or surpassing monthly quotas, optimizing workflows, and fostering collaborative, efficient work cultures. Bilingual in English and Spanish.

Work History

Sales Director

Pacifica Senior Living
Lantana
06.2022 - Current
  • Managed the full sales cycle from prospecting to closing, averaging 4–5 move-ins monthly and consistently meeting or exceeding deposit targets.
  • Conducted 40+ community tours and 200+ prospect calls each month, driving occupancy growth and revenue increases.
  • Developed and implemented a follow-up strategy that improved tour-to-move-in conversion rates by X% (insert actual figure).
  • Trained and coached staff on CRM (Yardi), lead tracking, and prospect engagement to ensure consistent sales performance and customer satisfaction.
  • Partnered with the Executive Director and regional marketing to execute quarterly business and marketing plans aligned with corporate goals.
  • Maintained marketing materials and advertising collateral in compliance with corporate branding, enhancing lead generation and community visibility.

Patient Liaison (Sales & Onboarding Consultant)

SignatureMD
Boca Raton
10.2021 - 03.2025
  • Spearheaded patient enrollment and in-office sales strategy during the conversion to concierge medicine.
  • Personally sold the concierge program to hundreds of patients and provided follow-up to increase membership conversion.
  • Worked closely with physicians and office staff to ensure smooth transitions, compliance, and patient satisfaction.
  • Delivered presentations and participated in patient events to boost engagement and program awareness.
  • Surpassed conversion targets for multiple physician offices.
  • Recognized for high patient satisfaction and strong enrollment results.

Office Manager / Scheduling & Intake Coordinator

Chance Homecare
Delray Beach
01.2016 - 12.2020
  • Managed daily operations of a busy home healthcare agency including scheduling, payroll, staff onboarding, and client intake.
  • Supervised a team of clinical and admin staff to ensure timely and high-quality patient care.
  • Verified insurance, oversaw compliance procedures, and maintained data integrity in care systems.
  • Coordinated with referral sources and internal departments to meet care timelines and patient expectations.

Recruiting Consultant / Sales Development

Facility Support
West Palm Beach
01.2013 - 12.2016
  • Executed full-cycle recruitment and talent acquisition strategy for healthcare clients.
  • Built and maintained a strong client pipeline, negotiated offers, and managed candidate engagement.
  • Represented the company at job fairs, community events, and trade shows to build brand awareness.
  • Maintained a robust applicant database and leveraged sourcing tools to meet staffing quotas.

Oral Surgery Treatment Coordinator

Kawa Orthodontics
Boca Raton
01.2011 - 12.2013
  • Educated patients on treatment plans and secured financial agreements and payment arrangements.
  • Handled treatment scheduling, insurance processing, and pre-treatment consultations.
  • Supported office operations and contributed to overall practice revenue through case acceptance.

Bartender

Falcon House
Delray Beach
08.2008 - 03.2011
  • Crafted and served cocktails, wine, and specialty beverages in a high-volume tapas bar and restaurant.
  • Offered personalized menu recommendations, including food and drink pairings, to enhance guest satisfaction.
  • Maintained bar inventory, restocked supplies, and upheld strict safety and sanitation standards.
  • Collaborated with servers and kitchen staff to ensure timely and coordinated service.

Overview

17
17
years of professional experience

Education

Associate Degree -

Palm Beach Community College
Lake Worth, FL

Skills

  • Sales Leadership
  • Goal Achievement
  • Team Management
  • Staff Development
  • Strategic Business Development
  • Lead Conversion
  • Client Retention
  • CRM Pipeline Management
  • Event Planning
  • Community Outreach
  • Operational Oversight
  • Process Improvement
  • Marketing Strategy Implementation
  • Customer Experience Optimization
  • Salesforce
  • Yardi
  • QuickBooks
  • Microsoft Office Suite
  • Alora Plus
  • Allscripts
  • Zoho
  • Google Docs
  • DocuSign
  • NetSuite
  • Dentrix
  • CareCentrix

Timeline

Sales Director

Pacifica Senior Living
06.2022 - Current

Patient Liaison (Sales & Onboarding Consultant)

SignatureMD
10.2021 - 03.2025

Office Manager / Scheduling & Intake Coordinator

Chance Homecare
01.2016 - 12.2020

Recruiting Consultant / Sales Development

Facility Support
01.2013 - 12.2016

Oral Surgery Treatment Coordinator

Kawa Orthodontics
01.2011 - 12.2013

Bartender

Falcon House
08.2008 - 03.2011

Associate Degree -

Palm Beach Community College

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Ivette Santiago