Ivonne B Tostado

• Led product and service marketing initiatives for a diverse portfolio of 60+ FBO Ground Services locations and subsidiary networks.
• Developed and executed multi-touch go-to-market strategies.
• Created customer-facing content and sales enablement resources for various buyer personas.
• Designed, developed, and distributed 60+ Sales Sheets and Pre-Arrival Guides.

• Utilized market data to identify opportunities to develop sales enablement tools.

• Analyzed marketing campaign initiatives using qualitative and quantitative methods, leading to continuous improvement of marketing initiatives.
• Coordinated with the design and web team to enhance digital assets.

• Collaborated with third-party vendors to enhance campaigns and negotiate contracts.
• Developed professional presentations for the sales team and executives.

• Assisted the executive team with the development of RFPs and contracts.

Previous Clients:

-Excel Auto Tech - Auto Repair and Body Shop

-Giant Auto Sales - Auto Sales Dealership

-Revelation Hospice - At Home Hospice Services

-Local Search Group, Marketing Agency for Auto Dealers

Marketing Services Provided:

• Provided strategic digital marketing consulting services to help small businesses reach their sales goals and increase their online presence.
• Developed go-to-market strategies based on data analysis and competitive market research.
• Designed and executed marketing campaigns across various channels.

• Created and distributed social media and website content.
• Monitored and analyzed data trends, engagement, and market conditions to optimize marketing effectiveness.
• Collaborated with third-party vendors.

• Managed digital marketing initiatives for 68 funeral homes, focusing on SEO, SEM, and social media campaigns.
• Developed and implemented tracking and reporting across all digital channels and assets.
• Built and supported analytic metrics to show month-to-month trends and assist locations in understanding key values.
• Developed and executed Facebook ad campaigns through Meta.
• Collaborated with digital agencies and partners to optimize Google Adwords campaigns with a yearly budget of over $500K.

• Managed multiple digital marketing projects with internal departments and third-party vendors. Drove execution through influential people and resource management. Utilized cross-functional marketing project execution to build and maintain strong internal and external relationships.

• Collaborated with legal, engineering, sales, and other departments while effectively executing multiple marketing projects.
• Identified new opportunities through SEO and SEM analysis.
• Used Adobe Experience Manager to manage the web content for Eagle.org. Content strategy development included, but was not limited to, blogs, web page updates, videos, images, press releases, a home page carousel, maritime rules, and guides.
• Analyzed marketing channels and platforms. Monitored data trends, engagement, competitors, and market conditions.
• Developed and distributed email marketing campaigns and conducted A/B testing for performance management.

• Designed, created, and maintained marketing automation campaigns within ACT-ON.

• Developed and executed digital go-to-market strategies.

• Defined actionable KPIs framework for digital campaigns to ensure effective tracking measurements and reporting.

• Ensured team resources were prioritized based on all marketing projects' value and strategic goals.
• Developed and managed PPC, SEM, & SEO campaigns.

• Designed display ads and analyzed data to optimize campaigns efficiently.
• Maintained project plans, detailed timelines, and hours budgeted for campaigns’ key milestones.
• Executed quantitative analysis with creative thinking and practical tradeoffs to ensure efforts drive business results in a strategic context.

• Supported the development and execution of global branding campaigns. Identified opportunities for improvement and engaged in cross-functional digital channels to drive improved performance.
• Developed and launched global organic and paid digital marketing campaigns. Liaison marketing objectives between the marketing team in Holland and third-party vendors. Increased organic traffic by 76% and mobile traffic by 84%.
• Planned, monitored, and executed global email marketing campaigns. Monitored links' content engagement, call to action, subject lines, videos and image engagement, graphic engagement, and email response rates.
• Responsible for assessing, tracking, and running A/B testing. Analyzed campaign performance metrics and conversion metrics to monitor and improve brand consistency and engagement through all digital channels.

• Maintained databases, archives, and other content associated with electronic media projects.
• Managed strategic and action-oriented marketing programs that generated revenue, boosted attendance, attracted sponsors and built advertiser participation.
• Managed all facets of company web presence including development of concept, copy production and SEO initiatives.
• Designed and maintained Goggle Adwords PPC campaign and generated reports from Goggle Analytics and Adwords.
• Managed Leads, scheduled appointments and contacted prospects.
• Developed and implemented appointment distribution system for sales team.

• Managed online and multi-media communications
• Managed all facets of company web presence including development of concept, copy production, SEO development and Paid Advertising through ith Google, Adwords.
• Increased Facebook presence by 60% in 10 months through consistent updates and community focused promotions.
• Managed on-line strategic and action-oriented marketing programs that generated revenue, boosted attendance, attracted sponsors, built advertiser participation, and created positive community image.
• Led strategic planning, marketing and management of company sponsored events which were a blend of community related programs, fund-raising and recruitment events, co-sponsored activities, and education-related initiatives.
• Executed comprehensive marketing plans from beginning to end including print, billboard, radio, direct mail, and television marketing messages.
• Managed all facets from concept through creative design, layout, photography, videography, and production.
• Developed and oversaw marketing budgets for four offices. Created and analyzed monthly sales reports.

• Developed and implemented a strategic plan to market new healthcare benefits.
• Created a recognizable brand which incorporated company values and presented a strong, consistent message of quality to customers.
• Implemented a successful social media marketing campaign using Facebook, LinkedIn and Twitter.
• Encouraged a team development atmosphere for the marketing department through management transition.
• Edited and distributed all press releases through PRWeb and other online media outlets.

• Developed and implemented marketing campaigns ensuring target audience consistency through SEO.
• Managed marketing budgets for new clients and assisted them in maximizing their marketing dollars.
• Analyzed Google Adwords campaigns and optimized search engine results through the use of Google Analytics.
• Researched and developed cold call campaigns and promotional media material.
• Maintained Facebook, LinkedIn & Twitter accounts posting promotional material daily.