Ivy Boomershine

Representing adidas Eyewear, Timberland Eyewear, Deckers X Lab, BOTE, ARTILECT, and FORLOH

• Acting as primary media liaison for six accounts and serving as lead on all team calls
• Planning and executing strategic media activations
• Pitched and secured media placements in top-tier outlets, resulting in increased brand exposure
• Facilitating interviews and opportunities for clients to engage with prominent media outlets
• Conducting industry research and establishing media relationships for targeted outreach
• Identifying and engaging with key influencers, leveraging their platforms to amplify brand messaging
• Developing a deep understanding of clients’ businesses, including business strategy, industry issues, products and services, key customers, and competitors in the marketplace
• Tracking media coverage and compiling monthly client reports that highlight key metrics
•Crafting compelling press releases, pitches, and other written materials to effectively convey clients' messages
• Coordinating all media sample requests
• Producing and maintaining media kits

Represented Blackrock Neurotech, Mytaverse, BlendJet, Liquidity Services, MOLLI Surgical, MetaversePlus, OhmniLabs, Carbon Title, Virtual Brand Group, Ulta-Lit, Aromasoles

• Promoted from Account Coordinator to Assistant Account Executive within four months and promoted to Account Executive within one year

• Identified and drafted speaking and award opportunities for a range of clients
- Top Achievements: Secured client panel for SXSW 2023, fireside chat at CES, client feature in Fast Company’s Next Big Things in Tech and TIME’s Best New Inventions 2022
• Independently researched and executed ShareASale affiliate marketing program
• Developed materials including press releases, media pitches, interview briefs, client correspondence, client bios and fact sheets
• Coordinated and staffed interviews between clients and press; create and maintain client press kits and conducted news jacking for clients
• Supported clients at CES 2022 and 2023 and coordinated press interviews
• Created client-facing coverage reports and conduct media monitoring and tracking in Muck Rack and shared PR Dashboards
• Coordinated press release wire distribution process with clients and vendors
• Developed deep understanding of clients’ businesses, including business strategy, industry issues, products and services, key customers, and competitors in the marketplace, and offered solutions or ideas aligned with their business goals and objectives
• Took meeting minutes and handled meeting scheduling/logistics
• Composed monthly and yearly PR reports
• Participated in new business pitches and internal PR efforts

• Assisted in the development of communication plan options and recommendations for leading Danone brands including Silk, International Delight, STōK, and So Delicious
• Gathered and analyzed data to provide sound strategic, consumer-insights driven media recommendations
• Drove client awareness of emerging media channels
• Developed consumer personas for media targeting utilizing syndicated data sources
• Contributed to brands’ operating environment analyses and annual brand planning process
• Provided synthesis of monthly competitive creatives and spending data for client review
• Delivered media points-of-view position papers on key client issues and opportunities
• Maintained accurate budget control and update flow of media activity on an ongoing basis
• Generated paperwork for media authorizations and resolve billing discrepancies
• Engaged in weekly client meetings and collaborate with NY team on all projects