Ivy R. Anderson
Charlotte,NC
Summary
Dynamic sponsorship leader with extensive experience in multi-property partnership management and contract negotiations. Expertise in executing high-impact brand partnerships across MLB, NCAA, NBA, NFL, NHL, and entertainment sectors. Committed to enhancing representation through Diversity, Equity, and Inclusion (DEI) initiatives while maximizing sponsorship investments and fostering impactful brand relationships.
Innovative Business Education Teacher with extensive expertise in curriculum development and classroom management. Demonstrated ability to enhance student engagement and promote business literacy through the integration of technology in instruction. Recognized for creating practical learning environments that equip students for real-world business scenarios, fostering a passion for business studies essential for their future careers or higher education.
Overview
14
14
years of professional experience
1
1
Certification
Work History
High School Marketing & Business Education Teacher
Charlotte-Mecklenburg Schools
Charlotte, NC
08.2024 - Current
- Instruct students in Sports & Event Marketing, focusing on sponsorship strategies.
- Integrate cross-curricular projects into lessons to promote collaboration between subjects.
- Engaged in efforts as School Improvement Committee member, simultaneously coordinating state vocational testing.
- Initiated partnerships with local businesses or organizations for internship opportunities for students.
- Promoted school spirit by participating in extracurricular events, such as pep rallies, sporting events, and clubs.
- Previously served as a business education teacher from January 2006 - June 2010, teaching computer science, web design, and entrepreneurship.
Senior Account Manager, Sponsorship Consulting
MKTG
Charlotte, NC
07.2023 - 02.2024
- Provided strategic sponsorship counsel, guiding clients in partnership development and activation
- Led ROI-focused sponsorship performance evaluations, aligning investments with brand objectives
- Developed data-driven proposals for RFPs and new business pitches
- Analyzed market trends in sports & entertainment to optimize sponsorship investments
Senior Account Manager, Brand Partnerships
160over90 (WME/Endeavor)
Los Angeles, CA
04.2015 - 03.2023
- Spearheaded sponsorship strategies for USAA and Kia, increasing brand engagement
- Negotiated multi-year sponsorship deals, including a high-visibility branded entrance at AT&T Center
- Managed 13 Kia NBA team partnerships, overseeing strategic planning and contract negotiations
- Led Army-Navy Game activation, exceeding 15% YOY ROI benchmarks
- Drove DEI initiatives, mentoring underrepresented talent in sports marketing
Account Executive, Partnership Marketing
National Hockey League
New York, NY
09.2011 - 04.2015
- Managed sponsorship activations for NHL corporate partners across all 30 clubs
- Led contract fulfillment for Kimberly-Clark and SiriusXM, ensuring execution success
- Developed in-game advertising strategies and oversaw brand integration
Associate, Sports Division (Partnership Strategy)
Madison Square Garden Company
New York, NY
09.2010 - 06.2011
- Oversaw day-to-day sponsorship fulfillment, ensuring brand and partner objectives were met
- Coordinated game-day promotions, hiring and training event staff for activations
- Developed corporate partner engagement strategies for enhanced visibility
Education
Master of Business Administration - Marketing
University of Phoenix
Phoenix, AZBachelor of Science - Business Education, Information Technology
North Carolina A&T State University
Bachelor of Science - Vocational Business Education, Teacher Education
North Carolina A&T State University
Skills
- Sponsorship Strategy and Activation
- Brand partnerships and contract negotiations
- DEI-Focused Sponsorships and Representation
- Strategic Planning and Market Analysis
- Partnership Development and Client Relations
- Event marketing and sponsorship ROI optimization
- Cross-Functional Leadership and Team Development
- Mentoring
- Negotiation techniques
- Diversity awareness
- Ethics education
- Growth mindset
- Assessment tools
- Marketing principles
Leadership And Volunteer Activities
- Board Member, Multiple Community Non-Profit Organizations
- Member of WISE (Women in Sports & Events); served on National Career Resource Committee
- DEI Advocate, supporting HBCUs and underrepresented groups through sponsorships.
Certification
- North Carolina Department of Public Instruction Certification
References
References available upon request.
Timeline
High School Marketing & Business Education Teacher
Charlotte-Mecklenburg Schools
08.2024 - Current
Senior Account Manager, Sponsorship Consulting
MKTG
07.2023 - 02.2024
Senior Account Manager, Brand Partnerships
160over90 (WME/Endeavor)
04.2015 - 03.2023
Account Executive, Partnership Marketing
National Hockey League
09.2011 - 04.2015
Associate, Sports Division (Partnership Strategy)
Madison Square Garden Company
09.2010 - 06.2011
Master of Business Administration - Marketing
University of Phoenix
Bachelor of Science - Business Education, Information Technology
North Carolina A&T State University
Bachelor of Science - Vocational Business Education, Teacher Education
North Carolina A&T State University
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