Iyanna Mackins

Los Angeles,CA

Summary

Professional marketing expert with deep experience in driving successful campaigns and fostering brand growth. Strong ability to collaborate with cross-functional teams and adapt to evolving market needs. Skilled in digital marketing, content creation, and market analysis, with focus on achieving impactful results. Known for reliability and strategic thinking in fast-paced environments.

Overview

years of professional experience

Work History

Housing Program Specialist

Habitat for Humanity of Greater Los Angeles

11.2024 - Current

Spearheaded outreach events to educate potential participants about available resources provided by the housing programs offered by our agency.
Provided exceptional customer service, addressing inquiries from both tenants and landlords in a professional manner.
Explained criteria for public housing and assisted eligible low-income families with application process.
Conducted thorough eligibility assessments, ensuring only qualified applicants were admitted into the program.
Improved tenant satisfaction by efficiently processing housing applications and addressing concerns promptly.
Streamlined the application process for better accessibility to housing programs for eligible individuals.
Collaborated with case managers and social workers to provide comprehensive support services for tenants in need of additional assistance beyond housing.

Assistant Brand Manager

Fujifilm USA

01.2023 - 01.2024

Conducted market research to identify consumer trends and preferences, driving product innovation.
Improved customer engagement through social media management and content creation.
Created impactful presentations for internal stakeholders, demonstrating the value of marketing efforts on overall business objectives.
Boosted online presence via website updates, SEO optimization strategies, and e-commerce support.
Ran a successful media campaign for the 50th Anniversary of Hip Hop with the Beats, Rhymes & Relief organization.
Fostered a positive brand image by managing sponsorship opportunities within the community.

Adidas Brand Specialist

Archrival Agents

03.2022 - 01.2023

Implemented innovative influencer marketing initiatives to expand reach and drive consumer interest.
Generated substantial revenue increases by identifying untapped markets and capitalizing on emerging trends within the industry.
Managed creative projects from inception to completion, ensuring timely delivery and exceptional results.
Improved overall customer satisfaction by closely monitoring feedback and proactively addressing concerns.
Boosted customer engagement through social media management, content creation, and targeted promotions.
Collaborated cross-functionally with sales, product development, and customer service teams for seamless execution of brand strategy.

Writing Fellow

New York Amsterdam News

08.2021 - 08.2022

Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
Interviewed individuals by phone, video chat and in-person to write news stories.
Generated ideas for new content series or formats based on audience interests and market trends.
Leveraged social media platforms to promote published articles and engage with readers, resulting in increased website traffic and audience engagement.

Education

Bachelor of Arts - Mass Media Arts/Journalism

Clark Atlanta University

Atlanta, GA

05-2021

Skills

Case management
Referrals and networking
Social services
Creative direction
Media planning
Competitor analysis
Influencer marketing

Product management
Content creation expertise
Event planning and execution
Digital marketing proficiency
Exceptional writing
Collaborative teamwork
Teaching experience

Timeline