Izabel Estrada

• Collaborated across all verticals to effectively execute marketing plans.
• Email campaign execution, including newsletter buildout
• Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
• Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
• Boosted brand awareness with target customer demographics with social, print, and email campaigns.
• Developed visually engaging marketing materials to support product launches and promotions.
• Social Media - Designed and implemented social media strategies to align with business goals.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Strengthened brand identity with consistent messaging, tone, and visual elements across all verticals

• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
• Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
• Experience with organic social, including copywriting
• Experience managing cross-functional projects with defined plans, timelines, and deliverables
• Strong computer skills, including MS Office (PowerPoint, Excel, Office, Outlook), CRM and CMS skills a plus

Impacted by the November 2022 mass layoffs by DoorDash

• Orchestrated smooth and efficient employer branding and marketing strategy development for DashMarts and DoorDash Kitchens by collaborating cross-functionally across departments.
• Organized and managed a $50,000 branding initiative from conception through successful execution that included multi-state photoshoot and video shoot for DashMart and DoorDash Kitchens
• Gathered and managed content calendar to support multiple organizations within DoorDash
• Led social activities and events for 50+ employees to support staff morale and team building.
• Pitched and built new creative strategies and "story-telling" to boost audience interests and diversify offerings.
• Managed web content updates for DashMart and DoorDash Kitchens through DoorDash websites and social media outlets to include page and ongoing site maintenance.
• Developed and organized routine and special programming by factoring diversity, equity, inclusion, and belonging.

Accepted a promotion as a Program Coordinator after one year of employment.

• Pre-screened over 300+ candidates weekly to include explaining job duties, compensation, and benefits
• Tracked and initiated candidate pipelines with 2,000+ candidates, supporting a 40+ Recruiting/Sourcing team, successfully met time-to-fill statistics to meet key performance indicators (KPI) and high-volume hiring metrics and goals.
• Sourced and generated specific candidate pools for career opportunities through strategic placement of advertisements, evaluation of applicant credentials and conducting initial interviews and pre-screening assessments.
• Leveraged social media platforms and online job boards to advertise open positions and engage with potential candidates.

Impacted by COVID-19 mass layoffs by Robert Half

• Provided logistical support for the Director and Permanent Services Recruiting team to include meetings and events, agenda preparation and calendar maintenance
• Performed general office duties, including answering multi-line phones, routing calls and messages, and greeting visitors
• Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions
• Identified and recommended changes to existing processes to improve accuracy, efficiency and quality service
• Drafted professional memos, letters and marketing copy to support business objectives and growth
• Supported efficient meetings by organizing spaces and materials, documenting discussions and distributing meeting notes
• Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.

• Handling event coordination, both internally and externally
• Assisting the team with recruitment and on-boarding
• Greeting all candidates before and after interview process
• Executive assistant duties including helping to plan and coordinate employee and client meetings for Spencer Stuart consultants
• Managing and maintaining meeting room bookings
• Supporting different Spencer Stuart Consultants/Directors with scheduling, planning and organizing boardroom meetings.