IZAMAR HERNANDEZ-HOOK
Sacramento,CA
Overview
25
25
years of professional experience
Work History
General Manager, Vice President - Commercial
CIM Group
Oakland, CA
06.2024 - Current
- Lead team responsible for the management of the maintenance, community programming, marketing partnerships and ancillary revenue of the Jack London Square Marina & Waterfront on behalf of Port of Oakland and CIM Group partners/owners of commercial assets within the project.
- In partnership with Port of Oakland commercial property team, and CIM retail and commercial leasing, prepared justification, presentations to State Lands resulting in the passing of California State Bill SB304 to lift the State Lands Trust use restrictions on ground floor retail and office uses after 80 years of restriction bringing new opportunity to over 200K SF of ground floor space.
- In Partnership with Port of Oakland Environment staff, review opportunities for additional Waterfront activation of a 15 acre waterfront site, to include digital advertising, event paid partnerships, and special event strategies that bring additional ancillary revenue, foot traffic and increased visitation to Jack London Square by proposing amendments to Bay Area Conservation coastal commission permits impacting the waterfront.
- Execute asset strategy for 200K SF of Commercial mid-rise office, and 200K SF of ground level restaurants, retail, and entertainment.
- Collaborate and support the leasing team to achieve budgeted income goals, including marketing efforts and strategy.
- Understand pro forma requirements and lender obligations as they relate to leasing activities.
- Supervise on-site staff and other property teams including Marketing Directors, Senior Property Manager, Assistant Property Managers, Accounting Staff, administrative support staff and engineers. Plan, organize and control employee-focused activities.
- Manage tenant-focused relationship programs and processes that meet or exceed building occupancy.
- Review, monitor, recommend, and implement operating budgets and long-term capital improvements.
- Function as the leader and promoter of the vision for the asset both internally and externally. Accountable for overseeing the day-to-day operations, tenant relations, specialty leasing program, budgeting, forecasting, expense control, rent collections and negotiating/tracking all contracts.
- Lead bi-monthly asset meetings with the asset team including development, leasing, marketing, small scale development and operations.
- Support future development planning to include community outreach and government affairs.
- Collaborate with Marketing Director to review strategies and implement plans to increase traffic, increase retailer sales, and execute the coveted customer experience.
- Prepare and present management approval, forecasts, budgets, business plans and long-term capital improvement plans. Ensure the property team controls operating expenses and reports financial performance monthly.
- Perform routine inspections of the buildings to evaluate productivity of in-house and contracted maintenance/repairs.
- Overseeing, tracking, and implementing processes to ensure that the center follows Management policies and procedures as it relates to management of leases, contracts, tenant construction/open shop, safety, risk, insurance, specialty leasing, marketing, security, legal/joint venture partnership, payroll, and human resources.
General Manager, NorCal Bay Area Region
CenterCal Properties
04.2019 - 05.2024
- Member of the Bay Street acquisition team and onboarded asset in May of 2022 to deliver Flagship standards, by enhancing campus wide experience within the first 6 months, performing $1.5M deferred maintenance and $2M in operational and visual improvements.
- Actively supporting the development team to deliver the new Bay break dining redevelopment to completed fall of 2022. deliver a $90M wall to wall renovation of the center.
- Operationally supporting the addition of Grocer to replace an underperforming parcel that is underway as of 4/2022.
- In partnership with leasing and tenant coordination delivered the conversion of The Veranda from opportunistic to core plus achieved in 08/2020 via 90% occupancy, assisted leasing with merchandising plans.
- Performed project risk assessments during COVID and worked with leasing director to create a pandemic canvassing strategy resulting in twelve signed deals in 2020 opened in 2021 and resulting in a 98% occupancy in 2022.
Senior Real Estate Manager
CBRE
Downtown Commons
08.2018 - 04.2019
- Responsible for fostering cross functional collaboration to implement the Sacramento Kings/JMA Ventures Partnership Real Estate asset strategy, of the Flagship mixed use project totaling 1.7M SF, including Hotel, 45 Luxury Residences, 660K SF of Retail, The Golden One Center Arena, and 5 Parking Management Agreements with the City of Sacramento.
- Oversaw the Grand opening strategy for DOCO. Supported the opening of the new retail center tenants and worked alongside development, construction, tenant coordination, and corporate marketing for delivery phase I of the development fall of 10/2018 and new public area experience amenities in phase II of the development in 04/2019.
- REA Negotiation - Assisted JMA Ventures the project developer with the negotiation of the REA partner CAM recoveries and recovered 2 years of prior outstanding charges and established the agreement for future impounds.
General Manager
Merlone Geier Partners
Capitola Mall
06.2017 - 07.2018
- During de-leasing of the center, secured short term occupancy from 70% to 90% per redevelopment leasing strategy.
- Completed $200K in additional management revenue to the project.
- Completed a triage project to revitalized public area, holiday décor and entrances within the 2017 CAM Budget.
- Developed and deployed a marketing strategy to increase awareness and participation from the community in the redevelopment plan, resulting in 5,0000 survey responses from the community.
General Manager
Westfield Corporation
Westfield Mission Valley East and West Center
04.2012 - 03.2017
- 2016 resulted in +1.5% sales per square foot and +1.3% in traffic because of local, regional market strategy.
- Controlled CAM budget to meet YE budget with $0 variance to budget. Completed $50K in management income deals to exceed budget by +$25K.
- Lead and oversaw triage enhancement to monument signage, parking garage, internal mall seating, dining, and new restroom/existing restroom enhancement project with no variance to 2017 CAM budget and Capital budget.
- Earned Top 5 across entire company in accounts receivable collections, with an average outstanding collection balance of at or below 3% of total revenue for each quarter in 2016.
General Manager, Westfield Plaza Bonita
Westfield Corporation
01.2015 - 12.2015
- 2015 resulted in +3.8% sales per square foot and +3.3% in traffic because of local, regional, and cross-border target market strategy.
- Identified three new local market opportunities, implemented strategy, and executed following campaigns: 2015 Tijuana-Baja Cross Border, 2015 Local/Community and 2016/2017 Military/Navy Base outreach.
- Controlled CAM budget variance of -2.5% with a claw-back strategy to offset un-controllable expenses captured in 2015.
- Contributed to management income by contributing to deals in the amount of $80K.
- Received special recognition from the South County Economic Development Committee, National City Chamber of Commerce, National City Mayor & Councilmembers for leading the vision at Plaza Bonita.
Assistant General Manager
Westfield Corporation
Westfield Montgomery
04.2013 - 06.2013
- Dining Terrace/Cinema Expansion & Interior Renovation Development Team Member.
- Montgomery Triage Project team member – April to June 2013 revitalization project of mall interior/exterior amenities and maintenance.
Assistant General Manager
Westfield Corporation
Westfield Wheaton
01.2013 - 12.2013
- Costco development team member responsible for the coordination between leasing, tenant coordination, facilities management, and center management during Costco expansion wing development.
- Contributed to the planning and coordination of the marketing events related to the Costco Wing Expansion.
Regional Property Manager
Washington Real Estate Investment Trust
01.2001 - 08.2010
- 9 years of managing and assisting in the management of diverse portfolios.
- 6 Retail Shopping Centers in Montgomery County, MD.
- 12 Industrial/Flex Properties and 2 Office Buildings in Fairfax County, VA, and 6 Retail/Flex Properties in Dulles, VA.
Timeline
General Manager, Vice President - Commercial
CIM Group
06.2024 - Current
General Manager, NorCal Bay Area Region
CenterCal Properties
04.2019 - 05.2024
Senior Real Estate Manager
CBRE
08.2018 - 04.2019
General Manager
Merlone Geier Partners
06.2017 - 07.2018
General Manager, Westfield Plaza Bonita
Westfield Corporation
01.2015 - 12.2015
Assistant General Manager
Westfield Corporation
04.2013 - 06.2013
Assistant General Manager
Westfield Corporation
01.2013 - 12.2013
General Manager
Westfield Corporation
04.2012 - 03.2017
Regional Property Manager
Washington Real Estate Investment Trust
01.2001 - 08.2010