
Implemented e-content strategy as well as conducting an ongoing audit to improve workflow by 30%
Provided art direction for the new e-commerce website to remain loyal to brand aesthetics and copy standards
Provided copywriting for website, brand descriptions, product descriptions, email marketing, blog, etc
Collaborated with a cross-functional team to create compelling visual content that improved customer engagement
metrics by 35%, and reduced bounce rates from 45% to 30%.