Hi, I’m
Izeah Guiao
Las Vegas,NV
Summary
Content and social media professional prepared to drive impactful campaigns and brand growth. Known for collaborative team efforts and achieving significant results. Reliable and adaptable with key skills in content strategy and social media management.
Overview
8
years of professional experience
Work History
Opposition Vtg
Creative Director
02.2023 - Current
Job overview
- Provide advertising advice and involvement in physical venues
- Networking with brands and resellers in the community
- Discuss fashion brands, clothing, trends, and projects to improve business conversions
- SEO optimization, photography, and brand direction
- Sourcing vintage clothing and stock organization
- Consult on social media platform creative assets for posting
Freelance Advertising Work
Advertising Team
06.2022 - Current
Job overview
- Skilled in photography and the use of Adobe Indesign and Photoshop
- Provided art direction and digital marketing consultancy for local business owners
- Copywriting and Digital marketing experience
Urbanest
Customer Support Assistant
05.2024 - 01.2025
Job overview
- Customer service, meet and greet residents, reception, and concierge between the six sites
- Assist all housing departments and residents with partner
- Photographing any personal/valuable resident possessions and storing them in the office safe recording details/and informing the manager
- Providing feedback and detailed handover to the Operations Manager to assist with planning the next day's workload for all team members
- Successfully managed administrative tasks related to student rooms, ensuring smooth operations
RSA
Corporate Receptionist
02.2024 - 01.2025
Job overview
- Calendar, travel, and appointment management for the 100+ brokers
- Supporting brokers and management in research and communication between multiple departments
- Proactively ensured urgent tasks (such as appointments or document requests)
- Managed key administrative documentation, recorded meeting discussions, and cross-department communication through Teams
Mastroianni Fashions
Media Lead
04.2019 - 08.2019
Job overview
- Processed Shopify analytics and Google Ads data, leading to a 30% increase in conversion rates through targeted campaign optimizations that enhanced overall shopper engagement by 40%
- Directed the digitization of a physical catalog, achieving a 40% increase in online inventory visibility across three platforms: website, eBay, and Facebook Marketplace, adding a 30% boost in sales
- Trained a photography assistant to support content creation between all platforms
Mastroianni Fashions
Media Director
03.2019 - 08.2019
Job overview
- Implemented e-content strategy as well as conducting an ongoing audit to improve workflow by 30%
- Provided art direction for the new e-commerce website to remain loyal to brand aesthetics and copy standards
- Provided copywriting for website, brand descriptions, product descriptions, email marketing, blog, etc
- Collaborated with a cross-functional team to create compelling visual content that improved customer engagement metrics by 35%, and reduced bounce rates from 45% to 30%
- Manage the product photography for assets on CMS and E-commerce platforms
- Weekly debriefs with CEO and CWO
As If Magazine
Fashion & Culture Intern
06.2018 - 12.2018
Job overview
- Delivered detailed progress reports to editorial and management teams, highlighting milestones, resource requirements, and any potential delays to ensure timely decision-making
- Worked closely with designers, writers, and other creative professionals to produce engaging content, aligning creative direction with editorial vision for maximum impact
- Review and receive approval for video/photo content before delivery to clients to ensure it meets brand standards
- Brainstorm, ideate, and produce content for magazine social media platforms
- Created project schedules, ensuring editorial and content creation deadlines were met while coordinating with crossfunctional teams to maintain a seamless workflow
Opening Ceremony
Digital Content Intern
09.2017 - 03.2018
Job overview
- Collaborated with graphic designers to write and produce digital assets
- Optimize website pages for proper SEO and analyze website information architecture
- Oversaw site analytics and testing driving growth for e-commerce KPIs as well as used A/B testing & multivariate testing to drive a 12% improvement in site conversion
Education
London College of Communication (UAL)
Bachelor of Arts from Advertising
06.2022
Fashion Institute of TechnologyNew York City, NY
Associates in Applied Science from Advertising and Marketing Communications
12.2018
Southwest Career and Technical AcademyLas Vegas, NV
Hospitality and Tourism Certificate
06.2016
Skills
- Creative Creative Direction
- Cross-functional Collaboration
- Content Strategy
- Copywriting
- Adobe Illustrator
- Adobe Indesign
- Adobe Photoshop
- Advertising Marketing Strategy
- KPIs
- CMS
- 360 Campaigns
- Google Ads
- Google Analytics
- E-commerce
- Email Marketing
- Direct Marketing
- Leadership Communication
- Project Management
- Assistant Background
- Quality Assurance
- Scheduling
- Collaboration
- Content creation
Leadership Experience
- Opposition Vtg, Las Vegas, NV, E-Commerce Specialist, 02/23, Present, Provide advertising advice and involvement in physical venues, Networking with brands and resellers in the community, Discuss fashion brands, clothing, trends, and projects to improve business conversions
- Mastroianni Fashions, Las Vegas, NV, Media Lead, 04/19, 08/19, Processed Shopify analytics and Google Ads data, leading to a 30% increase in conversion rates through targeted campaign optimizations that enhanced overall shopper engagement by 40%, Directed the digitization of a physical catalog, achieving a 40% increase in online inventory visibility across three platforms: website, eBay, and Facebook Marketplace, adding a 30% boost in sales, Trained a photography assistant to support content creation between all platforms
Timeline
Customer Support Assistant
Urbanest
05.2024 - 01.2025
Corporate Receptionist
RSA
02.2024 - 01.2025
Creative Director
Opposition Vtg
02.2023 - Current
Advertising Team
Freelance Advertising Work
06.2022 - Current
Media Lead
Mastroianni Fashions
04.2019 - 08.2019
Media Director
Mastroianni Fashions
03.2019 - 08.2019
Fashion & Culture Intern
As If Magazine
06.2018 - 12.2018
Digital Content Intern
Opening Ceremony
09.2017 - 03.2018
Fashion Institute of Technology
Associates in Applied Science from Advertising and Marketing Communications
Southwest Career and Technical Academy
Hospitality and Tourism Certificate
London College of Communication (UAL)
Bachelor of Arts from Advertising
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