Izzy Alvarez
Peachtree Corners,GA
Summary
Innovative Marketing leader with 3+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
6
6
years of professional experience
Work History
Marketing Client Prosepctor
KG Creative Co.
03.2023 - Current
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated client meetings to discuss options for rebranding, web design, and social media management packages
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
Brand Assistant/Model
Elite Show Models
03.2023 - Current
- Developed growing contacts networks to secure regular work.
- Promoted products and services by posing for commercials, live shows, and photo shoots.
- Adapted quickly to changing environments for continued professionalism under pressure.
- Remained focused, motivated and professional throughout long shoots and events.
- Organized and stocked merchandise to keep necessary levels for sales demand.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Assisted with daily opening and closing tasks to maintain clean, neat, and professional store.
- Completed floorsets, filled floor, and rang up customers.
- Communicated product value, quality, and style to educate and entice potential customers.
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Set up and broke down promotional booths and tents and talked to potential customers for successful promotional events.
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
- Communicated product information with confidence and educated consumers about company.
HR Generalist
Joe Hudson Collision Center
05.2021 - 05.2023
- Planned and managed recruitment activities for new hires using strategic personnel, staffing, and position management practices.
- Liaised between management and employees to deliver conflict resolution, alleviate problems, and interpret compensation and benefits policies.
- Fielded employee inquiries related to insurance, pension plan, vacation, sick leave and employee assistance.
- Maintained personnel records and statistical data to establish accuracy and compliance with applicable regulations.
- Managed payroll processing and benefits to compensate employees for service rendered.
- Partnered with senior leadership to establish and develop corporate and HR policies and procedures.
- Analyzed and reported on employee turnover rates to determine root causes and make recommendations for improvement.
- Administered employee benefits programs and assisted with open enrollment.
- Developed and implemented onboarding and orientation programs for new employees.
- Worked alongside global business leader to deploy new training strategies.
- Collected, arranged, and input information into Workday database system.
- Evaluated customer needs and feedback to drive product and service improvements with our new Workday system.
- Generated reports detailing findings and recommendations.
- Educated/trained staff on the Workday HR system and set goals to help employees achieve success.
- Checked employees' benefits enrollment for accuracy and inputted data into Workday and the BCBS of Alabama database.
- Trained new team members in policies and procedures and offered insight into best ways to manage job tasks and duties.
- Managed administrative tasks such as copying, filing and faxing documents.
- Wrote and proofread emails, memos and other types of professional correspondence.
- Assisted with personnel records management to support recordkeeping accuracy.
- Enforced compliance with federal, state and local employment laws and regulations.
Bartender/Server Shift Leader
Troy Country Club
02.2021 - 05.2021
- Cultivated warm relationships with regular customers.
- Handled customer complaints professionally, resolving issues through diplomatic acknowledgment and commitment to service.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
- Bussed and reset tables to keep dining room and work areas clean.
- Kept register accurate through correct billing, payment processing, and cash management practices.
- Handled table service and other dining room tasks to address shortfalls due to unexpected absences or unusual service volumes.
- Explained menu items and suggested appropriate options for food allergy concerns.
- Recruited and trained new waitstaff personnel, providing rapid onboarding processes to integrate additional team members quickly.
- Collaborated with kitchen staff to coordinate restaurant goals such as upselling certain items, addressing product availability issues and other communication concerns.
- Addressed and resolved customer conflicts with managed waitstaff, verifying satisfactory outcomes for involved parties.
- Provided front-of-house manager with detailed customer metrics to inform stock ordering, reducing food waste and increasing profits.
- Suggested menu and service policy changes based on feedback from managed waitstaff and observed customer tendencies.
- Addressed and resolved customer complaints and issues to increase satisfaction and establish trust.
- Maintained clean and organized dining area to create pleasant and welcoming atmosphere for customers.
Sales Associate/Marketing Representative
Couch's Jewelers
12.2017 - 12.2020
- Managed customer accounts to secure customer satisfaction and repeat business.
- Developed and maintained comprehensive understanding of Pandora products, services and competitors to enhance sales presentations.
- Developed and implemented sales strategies to increase profits.
- Generated new leads for the Pandora brand through networking and advertising via the social media accounts
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Greeted Pandora customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Presented professional image consistent with company's brand values.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Negotiated prices, terms of sales and service agreements.
- Increased fine jewelry sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Kept detailed records of daily activities through online customer database.
- Built diverse and consistent sales portfolio.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Cultivated strong corporate image and identity with clear branding.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Created and implemented systems and processes for monitoring media coverage.
Bartender/Server
Half Shell Oyster Bar & Grill
03.2019 - 07.2020
- Served food and beverages promptly with focused attention to customer needs.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Cultivated warm relationships with regular customers.
- Set positive tone for entire dining experience as first point of contact for incoming guests.
- Bussed and reset tables to keep dining room and work areas clean.
- Resolved customer complaints promptly and professionally to maintain positive reputation.
- Followed health and safety protocols crucial for maintaining safe and sanitary environments for customers and staff.
- Explained menu items and suggested appropriate options for food allergy concerns.
- Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers.
- Seated customers in timely manner by managing reservations and waitlists skillfully.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
- Answered customers' questions, recommended items, and recorded order information.
- Collected payment for food and drinks served, balanced cash receipts and maintained accurate cash drawer.
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
- Maintained order efficiency and accuracy through clear communication with kitchen staff, earning numerous recommendations from satisfied customers.
- Processed orders and sent to kitchen employees for preparation.
- Helped customers with dietary restrictions, allergies and intolerances obtain safe, delicious food by working closely with kitchen staff on alternatives.
- Printed dining checks with total due, collected payment and offered receipts to complete transactions.
- Checked guests' identification before serving alcoholic beverages.
- Inspected dishes and utensils for cleanliness.
- Supervised dining table set-up to prepare for diversity of event types, following strict service standards.
- Monitored patrons for alcohol intake to appropriate levels and took measures to curtail inappropriate behavior.
Server
Cheaha Brewery
06.2017 - 07.2019
- Served food and beverages promptly with focused attention to customer needs.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Cultivated warm relationships with regular customers.
- Bussed and reset tables to keep dining room and work areas clean.
- Set positive tone for entire dining experience as first point of contact for incoming guests.
- Explained menu items and suggested appropriate options for food allergy concerns.
- Followed health and safety protocols crucial for maintaining safe and sanitary environments for customers and staff.
- Used slow periods to restock supplies, ice, trays, and delivery bags.
- Utilized communication practices with kitchen staff to deliver customer meals in timely manner.
- Seated customers in timely manner by managing reservations and waitlists skillfully.
- Learned and followed local alcohol laws to keep restaurant compliant with regulations while serving spirits.
- Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
- Maintained thorough menu knowledge to sufficiently answer questions regarding menu item sourcing, ingredients and cooking methods.
- Processed orders and sent to kitchen employees for preparation.
- Checked guests' identification before serving alcoholic beverages.
- Inspected dishes and utensils for cleanliness.
- Monitored patrons for alcohol intake to appropriate levels and took measures to curtail inappropriate behavior.
Education
Bachelor of Science - Global Business
Troy University
Troy, AL05.2021
Skills
- Social Media Content Creation
- Cold Calling
- Market Analysis
- Strategic Positioning
- Tradeshow Events
- Brand Messaging
- Staff Monitoring
- Marketing and Advertising
- Microsoft Office
- Customer Relationship Management
- Network Transformation
- Public and Media Relations
- Staff Management
- Business Development
- Social Media Strategy
- Strategic Planning
- Content Curation
- Retail Knowledge
- Self-Motivated
- Teambuilding
- Multitasking Abilities
- Flexible and Adaptable
- Data Entry
- Google Workspace
- Critical Thinking
- Workday Software Proficiency
- Written Communication
- Business Process Mapping
- Human Resource Information System (HRIS)
- Business Processes and Procedures
- Process Monitoring
- Guest Flow
- Quality Control
- Adaptable and Flexible
- Sales Expertise
- Beverage Preparation
- Ordering Procedures
- Customer Service and Rapport
- Sales Techniques
- Room Inventory
- Management of Personnel Resources
- Social Perceptiveness
- Technology Design
- Garment Display
- Business Strategies
- Product Explanations
- Maintaining Readiness
- Industry Trends
- Clothing Advertisements
- Fashion Trends Understanding
- Professional Relationships
- Research
- Active Listening
- Administrative Support
- Retail Sales Customer Service
- Staff Training
- Order Processing
- Customer Relations
- Personnel Engagement
- Open Enrollment
- Staff Orientation
- HR Laws
- Administer Benefits
- Personnel Records Maintenance
- Compensation and Payroll
- Performance Management Systems
Timeline
Marketing Client Prosepctor
KG Creative Co.
03.2023 - Current
Brand Assistant/Model
Elite Show Models
03.2023 - Current
HR Generalist
Joe Hudson Collision Center
05.2021 - 05.2023
Bartender/Server Shift Leader
Troy Country Club
02.2021 - 05.2021
Bartender/Server
Half Shell Oyster Bar & Grill
03.2019 - 07.2020
Sales Associate/Marketing Representative
Couch's Jewelers
12.2017 - 12.2020
Server
Cheaha Brewery
06.2017 - 07.2019
Bachelor of Science - Global Business
Troy University
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