Jeffrey Berner
Charlotte,NC
Summary
Dynamic individual with hands-on experience in Revenue Retention and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Revenue Manager
Townsquare Interactive
03.2023 - Current
- Highest performing member of the Revenue Department
- Proven track record in meeting or exceeding individual and/ or team based goals
- Out performed month over month with monthly revenue goals
- Over 70% success rate for clients looking to end their campaign
- The ability to effectively communicate across different departments
- Customer Experience Management – determining if messages to our customers are cohesive, intuitive and generally make sense. Making recommendations and driving improvements for both functionality and creative execution
- Work collaboratively with cross-functional teams including Marketing CRM, Marketing Strategy, Creative, Site Merchandising, Content Engineering, and Quality Engineering teams
- Experience in B2C or direct response marketing, preferably with focus on retention or loyalty
- Extremely strong organizational, oral and written communication skills
- Lead customer retention strategies for other departments in order to increase customer lifetime value
Senior Digital Marketing/Account Manager
Townsquare Interactive
01.2020 - Current
- Developed and executed digital marketing campaigns that increased website traffic by and generated a increase in leads
- Conducted keyword research and implemented on-page and off-page SEO strategies resulting in a increase in search engine rankings
- Managed and optimized PPC campaigns resulting in a increase in conversion rates
- Created and managed social media campaigns resulting in a increase in engagement and a increase in followers
- Developed and implemented email marketing campaigns that resulted in a increase in open rates and a increase in click-through rates
- Utilized various analytics tools to track and measure campaign performance and provided regular reports to management
- Monitored and tracked campaign performance using analytics tools
Assistant GM
Sage Hospitality Group
01.2019 - 06.2020
- AGM for a large Marriott property serving a diverse group of mostly business travelers, with more than 150 rooms, staff in excess of 50 and high volume of room turnover
- This was a distressed property that I was able to improve by increasing profitability and ratings through a combination of operational improvements and high return reno projects and operational improvements
- This resulted in this hotel becoming the most profitable hotel in the Sage Portfolio in 2019
- Operational Improvements: Improved guest scores across the board by 15%, reduced fraudulent reservations/charges to hotel and trained staff to recognize issues, audit scores improved over 2018 scores, streamlined check-in/checkout, improved customer interactions, oversaw/implemented continual training of all staff, replaced staff as needed due to turnover with better quality personnel
- Implement high return reno projects: kitchen facelift, pool and firepit upgrades, new landscaping
- Prevent issues through proactive communication with vendors and construction personnel to keep the project on schedule by ensuring all ordered products were delivered on-time
- Areas of responsibility included: Operations management, Revenue management, Budgets and forecasting, Facilities Management, Training and Employee management, Audit and Project management
Operations Manager/Asst GM
Hotel Ventures, Inc.
01.2018 - 01.2019
- AGM for the startup of a new Marriott-brand hotel
- As Operations Manager, I worked independently to set up the controls and procedures required for all of the areas of the hotel
- This hotel was running at 75% occupancy on average 2 months after startup as a result of efficient startup, minimal punch lists, and on-time delivery/installation of all furniture, fixtures and equipment
- (Marriott expected 60% avg after 6 months)
- Areas of responsibility included: Startup manager, Operations management, Revenue management, Budgets and forecasting, Facilities Management, Training and Employee management, Audit and Project management
Front Office Supervisor
Marriott
01.2016 - 01.2018
- Started my career in Guest Services and was quickly promoted to Front Office Supervisor, which increased my responsibilities to include managing the Front Desk and all employees
- Front Office Supervisor in a uptown upscale Marriott hotel, with conference facilities, bar, etc
- – responsible for guest and front office operations
- Supervised front desk staff, streamlined check-in/checkout, customer interactions, trained staff
- Managed airline company’s contract (hotel’s largest) for flight crew layovers, which was a significant portion of the hotel’s 'permanent' business clientele
- Prepared staffing schedule/shifts for front desk, purchasing for hotel mini-market
- Reduced fraudulent reservations/charges to hotel, trained staff to recognize issues
- Resolved guest requests/complaints, guest reservations, managed guest surveys, prepared Guest Services area for the annual audit
Education
Bachelor of Science - Hotel & Lodging Management
Johnson & Wales University
Charlotte, NCSkills
- Revenue Retention
- Retention Marketing
- SEO
- SEM
- PPC advertising
- Social media management
- Content creation
- Email marketing
- Google Analytics
- SEMRush
Certification
- Google Analytics for Beginners, https://analytics.google.com/analytics/academy/certificate/FuKpsPv7R3mFlmLlQ7GUEg
- Advanced Google Analytics, https://analytics.google.com/analytics/academy/certificate/IN35e3eTTU-V8-HThbJTEw
References
References and Career Portfolio Available Upon Request
Timeline
Senior Revenue Manager
Townsquare Interactive
03.2023 - Current
Senior Digital Marketing/Account Manager
Townsquare Interactive
01.2020 - Current
Assistant GM
Sage Hospitality Group
01.2019 - 06.2020
Operations Manager/Asst GM
Hotel Ventures, Inc.
01.2018 - 01.2019
Front Office Supervisor
Marriott
01.2016 - 01.2018
- Google Analytics for Beginners, https://analytics.google.com/analytics/academy/certificate/FuKpsPv7R3mFlmLlQ7GUEg
- Advanced Google Analytics, https://analytics.google.com/analytics/academy/certificate/IN35e3eTTU-V8-HThbJTEw
Bachelor of Science - Hotel & Lodging Management
Johnson & Wales University
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