J. David Pehling
Walnut Creek,California
Summary
An experienced web editor and social media manager with an extensive background in writing, editing, and managing content for digital platforms and a proven track record of driving traffic and managing teams.
Overview
22
22
years of professional experience
Work History
Managing Web Editor
KPIX/Paramount
San Francisco, CA
12.2015 - 04.2025
- Responsible for covering breaking and developing news stories for the website of Bay Area television station KPIX Channel 5 as well as helping manage staff schedules and daily story assignments. Duties included writing stories from details provided by news desk, social media posts from official sources and press releases. Posting and updating news stories and video from news wires, editing reporter scripts prior to posting to site.
- Additionally implemented SEO best practices to improve search engine rankings and site visibility, helped manage the station's social media presence on Facebook, Twitter and YouTube, and worked with newscast producers to create additional website content.
Senior Web Producer
KTVU/Fox
Oakland, CA
03.2003 - 11.2015
- Responsible for covering breaking and developing news stories for the Peabody and Edward R. Murrow Award winning website of Bay Area television station KTVU Channel 2. Helped launch of the KTVU News app and rebuilt and relaunched the station's site three times during my tenure.
- Additionally wrote and programmed a wide range of events on KTVU.com weekend event and music guide pages, creating supplemental stories and sections to cover major events, managing assignments for freelance photographers, writing concert reviews, taking concert photos for slideshows and conducting interviews with artists.
Education
Bachelor of Arts - English
University of California, Berkeley
Timeline
Managing Web Editor
KPIX/Paramount
12.2015 - 04.2025
Senior Web Producer
KTVU/Fox
03.2003 - 11.2015
Bachelor of Arts - English
University of California, Berkeley