Jace Thomas

Brought on to scale marketing agency toward exit within 2-3 years through systematic revenue operations, division buildout, and enterprise value optimization.

• Scaled revenue from $0 to $66K MRR in 3 months through strategic operations, process architecture, and capacity planning systems
• Collected $40K in outstanding website revenue by implementing deposit structure, scope of work frameworks, and project management workflows
• Built Local SEO division from ground up, training division lead and creating productized service model that drives long-term customer acquisition
• Prevented costly strategic missteps by advising founder to de-prioritize national SEO in favor of high-retention local SEO services
• Designed revenue operations infrastructure including conversion tracking, ROI modeling, customer LTV frameworks, and GA4 dashboards
• Implemented organizational systems for client assets, credentials, and fulfillment processes across Google Drive and Monday.com
• Currently building Website division with systematic sales process, delivery workflows, and coordinator hiring plan

Founded full-service marketing agency, pivoted to specialized B2B SaaS SEO based on market demand and competitive positioning.

• Scaled agency to $25K monthly recurring revenue serving B2B SaaS clients with organic growth strategies
• Developed systematic client retention frameworks and service delivery processes
• Navigated market disruption (AI emergence 2022-2023) through strategic pivots and service evolution
• Key learning: Client retention systems and adaptability are critical for agency sustainability and long-term growth

• Identified Total Wine as primary recurring revenue channel, eliminating resource-intensive multi-retailer approach that diluted focus and strained operations
• Secured RNDC distribution partnership providing 39-state expansion capability and national distribution infrastructure
• Developed executive team structure and go-to-market frameworks for sustainable growth

Hired by founder to build organic SEO division as long-term growth channel and reduce customer acquisition costs.

• Helped scale company from $7M to $10M+ ARR by establishing SEO as sustainable growth channel, reducing reliance on paid advertising
• Built comprehensive SEO playbook and division infrastructure enabling founder to successfully hire and scale internal team
• Provided strategic counsel to founder who noted he "regretted heavily not investing in SEO when company started in 2016"—addressed this gap by creating foundation that significantly increased enterprise value through diversified acquisition channels

Hired for SEO/SEM but expanded scope to full marketing operations including web development, design, and business strategy.

• Managed end-to-end marketing execution: SEO, SEM, website development, graphic design, and strategic planning
• Operated as Swiss army knife resource, identifying business needs and deploying solutions across multiple disciplines