Jachino Cassara
Edinboro,PA
Summary
An innovative professional skilled in creating and implementing various business strategies and procedures. I have demonstrated my professional abilities by serving as a critical teammate and team leader throughout many different employment positions. I possess excellent communication, crisis management, public relations, and de-escalation skills. My past employment experiences have carved me into a dedicated professional that has a history of meeting company goals by utilizing consistent and organized practices. I am skilled in working under pressure and adapting to new situations while also enhancing an organization's operations.
Overview
5
5
years of professional experience
Work History
Director of Marketing and PR Intern
Hilling-Pfeffer Insurance
12.2022 - 05.2023
- Created innovative strategies to drive customer engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics to reach tens of thousands of individuals
- Created, published, and advised social media posts and marketing campaigns
- Organized and executed robust, creative experiential marketing events
- Conducted market analysis and research to identify trends and opportunities
Clinic and Marketing Coordinator
Cassara Chiropractic
01.2016 - 12.2022
- Recruited, hired and trained staff, providing direct supervision, ongoing staff development and continuing education to employees.
- Created and lead strategic branding and marketing campaigns.
- Developed and updated policies and procedures, maintaining compliance with statutory, regulatory and local, state and federal guidelines relating to HIPAA, benefits administration and general liability.
- Communicated with thousands of patients, ensuring that medical information was kept private.
- Direct day-to-day administrative and operational functions and also provided guidance and leadership to employees.
Education
Bachelor of Science - Strategic Communication
Edinboro University of Pennsylvania
Edinboro, PA05.2023
High School Diploma -
Land O' Lakes High School
Land O' Lakes, FL04.2017
Skills
- Partnership Promotions
- Time Management
- Communication Expertise
- Project Planning
- Marketing Campaign Development
- PR Events
- Press Coverage
- Listening Before Responding
- Willingness to Learn
- Reputation Management
- Networking
- Business to Business Communication
- Proficient in Word, Excel, and PowerPoint
Timeline
Director of Marketing and PR Intern
Hilling-Pfeffer Insurance
12.2022 - 05.2023
Clinic and Marketing Coordinator
Cassara Chiropractic
01.2016 - 12.2022
Bachelor of Science - Strategic Communication
Edinboro University of Pennsylvania
High School Diploma -
Land O' Lakes High School
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