JACI VOLLES

• Offered expertise on product and business development plans to enhance category positioning in market.
• Created or administered training materials for category expansion.
• Devised strategies and roadmaps to support non-profit service vision and value to community.

Leading global glass manufacturer and tabletop products marketer across various trade channels including Foodservice, Retail, and B2B markets

Vice President Marketing, Americas (8/19-8/20) Vice President Marketing, USC (4/19 - 8/19), Vice President B2B Sales & Marketing (5/18 - 4/19), Vice President B2B Sales (4/16 - 5/18)

• Successful category and channel team leadership across all trade channels (Foodservice, Retail, B2B) with categories including barware, stemware, dinnerware, flatware, serveware, home decor, candles, floral, bakeware and pantryware.
• Successful integration of U.S., Mexico and Latin America marketing teams to create one cohesive and diversified team with functional leadership across boarders. Team of 44.
• Directed new corporate brand positioning strategy amplifying corporate pillars.
• Formulated company 5-year strategy and long range planning initiative via cross-functional leadership.
• Launched most extensive and innovative product assortment, contributing to 8.4% of sales versus target of 7.2%, securing category leadership across trade channels.
• Drove consistent double-digit sales growth through intentional strategic customer and product mix marketing.
• Constructed comprehensive pricing and customer segmentation strategy, reversing down-trending business segment.

Tuttle View is an online social shopping platform that connects sales professionals, friends and artisans in a real-time event with video and chat.

• Visualized and successfully developed a business plan, platform programming, funding and operational management associated with launching a small ecommerce business.
• Investigated and addressed business development challenges to proactively mitigate problems.
• Three trademarks: eCurator, eHostess, eSocial.
• Currently operated and managed by extended family members.

Providers of tabletop and food preparation products for the consumer, foodservice and special markets. Key accounts include Walmart, Target, Kohl's, Canadian Tire, Meijer, Crate & Barrel, Williams Sonoma, Bed, Bath & Beyond, Costco, Kroger, Michael's

• Led global marketing and brand strategy, product development and design for tabletop and food preparation categories.
• Led sales and channel strategies for Walmart and achieved 30% sales increase and improved margin consistently over three years through category and mix management.
• Developed and launched aggressive channel and category strategy leading to 35% growth in sales.
• Improved eCommerce metrics performance with consistent 20% increase in traffic, improved conversion to 3.3% from 3.0%, through targeted promotions.
• Integrated two legacy brands with a redesigned user experience, site functionality and online merchandising, increasing sales by 7%.
• Directed the creative and operations of all Trade Shows.

A company that designs, manufacturers, and markets a broad range of consumer housewares products in home organization and garment care. Key accounts include Walmart, Target, Kmart, Home Depot, Lowe's, Bed, Bath & Beyond, Meijer, and Michael's.

• Led marketing, sales and product development team of 33.
• Developed channel, category and product innovation strategies, delivering growth in both consumer and hospitality business units.
• Drove average 5% annual sale increase in a mature market through new customer and category development.
• Successfully and proftably managed customer pricing through volatile commodity markets on raw materials that represented 70% of cost.
• Leveraged industry need for room-focused product development planning, quickly gained market leadership position in kids and college dorm organization products.
• Improved company performance in inventory turn, new product contribution and margin metrics.
• Possess product patent for nesting plastic storage container.

Leading North American resource for nationally branded kitchenware, tableware and home decor.

• Directed omni-channel (wholesale, retail stores, OEM, and eCommerce) sales, marketing, licensing, product development and design. Key accounts included Macy's divisions, Costco, Longaberger, and others.
• Led Direct-to-Consumer experience including sales, product assortment, catalog marketing, consumer ROI metrics.
• Designed dinnerware brand and product pattern strategies to maintain sales and increase market share in a declining market.
• Created Digital Gen Y brand and new site design including first in industry to offer customized product, receiving shop.org recognition and award.
• Led and motivated team of over 90 associates across various marketing functions.

Manufacturer and marketers of consumer and commercial glass tableware products worldwide.

• Directed and inspired team of 14 to lead company product development, design f or all trade channels.
• Created and directed the development of a custom project management platform, improving speed to market by 30%.
• Successfully developed trickle-up branding strategy and execution.
• Captured new customers by optimizing category business strategies and launching products to diversify offerings.

Newell Brands is a holding company with subsidiaries, which design and market a broad range of housewares and hardware products. Anchor Hocking (currently The Oneida Group) is a leading marketer and manufacturer of a comprehensive line of glass products including beverageware, serveware, ovenware, storageware and home decor.

Vice PResident, Marketing 1999 - 2002

National Sales & Marketing Manager 1997 - 1998

Director, Marketing 1995 - 1997

Product Manager 1994 - 1995

• Directed new business development and strategic planning for all product categories. Manage P&L including capital and marketing expenses. New products contributed to company sales growth, margin enhancement and channel penetration (4% above sales target, 3bps improvement in margin)
• Created and directed licensing programs with Disney, Coca-Cola and Nabisco to create market differentiation.
• Identified special channel potential, developed relevant product and increased category channel representation from less than 10% to 25% in four years.
• Developed branding strategy, including new corporate logo, product packaging and public relations; created first single branding strategy in the glass beverageware industry.
• Launched innovative sourced program to complement core domestic assortment, created the industry's first mixed material program.
• Consistently controlled cost and spending within budgets.