Jack Barton

• Developed and executed successful email and social media marketing campaigns end-to-end, resulting in a 30% increase in customer engagement and 20% increase in merchandise e-commerce sales.
• Coordinated design and copywriting of email campaigns and website promotions, working closely with website, social and content teams by leveraging data insights to build brand equity, broadcast tune in, ticket sales and e-commerce for merchandise.
• Tracked and reported on KPIs and used a test and learn approach to improving outcomes.
• Worked closely with the broader marketing/activation, commercial and operations teams to develop new offers and promotions in the campaign calendar to drive revenue and ROI.
• Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.

• Increased user base by promoting brand awareness and launching key marketing efforts.
• Strategized and developed video content for client's website and social media publications.
• Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
• Managed paid social media advertising campaigns to reach and engage target audiences.
• Built relationships with industry influencers to increase brand awareness and engagement.
• A-B tested ad campaigns to optimize performance and drive improved ROI.

Key Achievements:

• Worked closely with TBV partners such as the San Francisco 49ers when they played in the Super Bowl in 2019, was responsible for all digital marketing efforts for the Super Bowl collaboration between TBV and the 49ers.
• Increased Instagram following by 1,000%+

• Started my own company out of college to prove to my parents I could make money online.
• Turned it into an activewear company selling women's activewear
• Transformed into a social media company helping other business owners get more customers from online marketing.
• Worked closely with the owner of Psycho Las Vegas, an annual music festival in Las Vegas. Provided Social media content, clothing, and social strategies.
• Worked closely with celebrity Shanna Moakler (Miss USA 1995) and her Miss Nevada USA and Miss Utah USA pageants creating content for all platforms and providing activewear.
• Worked closely with the Raiderettes in 2017.