Jack Bonicatto
Tacoma,WA
Summary
Energetic, hard-working, dedicated marketing professional driven to help organizations in sports meet and exceed
organizational KPIs.
Overview
3
3
years of professional experience
Work History
Business Operations & Community Liaison
Seattle Seawolves Rugby (MLR)
06.2023 - Current
- Achieved season ticket holder renewal rate exceeding 90%, generating over $20,000 in new ticket revenue, showcasing strong ability to drive customer loyalty and revenue growth
- Designed and developed diverse portfolio of more than 30 merchandise items for team store, enhancing brand appeal and customer satisfaction
- Successfully executed omnichannel marketing strategies, including targeted email campaigns for ticket sales and merchandise, leading to heightened customer engagement and increased sales
- Utilized advanced analytical capabilities to interpret consumer research data obtained from fan surveys, contributing valuable insights for informed decision-making and elevating overall fan experiences
TAG Sales/Management Intern
Sherwin-Williams
06.2022 - 08.2022
- Placed 1st in district internship competition, creating successful marketing campaign which proposed innovative solutions for recruiting interns
- Learned "ins & outs" of Fortune-500 company
- Tinted paint, worked with customers, and learned about what it takes to manage commercial business
Sports Marketing Intern
Ford Sports Performance
06.2021 - 08.2021
- Managed and maintained FSP Track & Field Instagram page (@fsp.track) while actively engaging in outreach efforts
- Effectively marketed FSP's services to over 600 track & field athletes seeking to enhance their skills through the expertise of elite speed and strength trainers
- Generated captivating content utilizing photographs captured by company's dedicated photography crew to drive user engagement
Sports Performance Intern
Ford Sports Performance
06.2021 - 06.2021
- Developed comprehensive knowledge of designing physical training programs for over 200 athletes across various sports
- Contributed to training of athletes at various levels, from middle school to professional, including working with 2 Hall of Fame NFL athletes
- Proficiently conducted Functional Movement Screen (FMS) assessments and skillfully guided athletes through athletic testing to evaluate their fundamental mobility and strength capabilities
Education
Bachelor of Arts - Business Administration
University of Puget Sound
Tacoma, WA05.2023
Skills
- Excellent professional oral and written communication skills
- Proficient in Microsoft Office, Apple IOS, Canva, Salesforce, and Google Workspace
- Skilled in e-commerce platforms Shopify and Printify
- Campaign and Content Marketing
- Personal interest in athletics
- Self-starter and critical thinker with strong work ethic
- Strong leadership skills
- Able to balance multiple projects
Timeline
Business Operations & Community Liaison
Seattle Seawolves Rugby (MLR)
06.2023 - Current
TAG Sales/Management Intern
Sherwin-Williams
06.2022 - 08.2022
Sports Marketing Intern
Ford Sports Performance
06.2021 - 08.2021
Sports Performance Intern
Ford Sports Performance
06.2021 - 06.2021
Bachelor of Arts - Business Administration
University of Puget Sound
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