Jack Cavender
2538 SW 40th Terrace Cape Coral,FL
Summary
Dynamic Sales Leader with over 25 years of experience in the Adult Beverage Industry, consistently exceeding sales targets and driving revenue growth. Skilled in building and leading high-performing sales teams, developing effective sales strategies, and fostering strong relationships with key stakeholders.
Overview
39
39
years of professional experience
Work History
South Florida Commercial Sales Manager
Truly Nolen of America, Inc.
05.2024 - Current
- Promoted to South Florida Commercial Sales Manager
- Commercial Sales exceeding $2.7 million (YTD); +15.4% (YTD)
- Responsible for managing region P&L
- Train, Coach and Lead team of 10 high performing Sales Consultants
- Accountable for regional sales training
- Collaborate, plan and organize sales activities with 4 branches across South Florida
- Developed and established daily, weekly and monthly tracking of sales activities and goals
- Organize and conduct weekly/monthly Team meetings
- Meet with strategic customers to expand business and develop relationships
- Conduct regular business reviews with clients
- CRM – utilize to assist in organizing, managing and building sales pipelines
Commercial Manager
Truly Nolen of America, Inc.
10.2023 - 04.2024
- Completed Corporate Management Training Program
- Promoted to Assistant Branch Manager
- Created and implemented Sales Training and Development programs
- Constructed and initiated performance metrics and KPI processes to drive sales
- Managed $3Million P&L at branch level
- Actively engaged with customers to augment business
- Customer Relationship Management (CRM) software proficiency
- Crafted and conducted branch presentations
- Collaborated with multiple divisions throughout organization
Vice President of Sales
California Tequila, Inc.
04.2022 - 02.2023
- Responsible for leading and managing all sales for California Tequila, Inc.
- Created and led team of 10; to include 9 State Managers and 1 National Accounts Manager
- Successfully launched 38 states with new distributor network in 2022; grew distribution over 11,000 accounts
- Achieved 102% increase YTD volume sales 2022
- Implemented processes to improve communication, execution and standards
- Accountable for P&L
- Orchestrated implementation of strategic Regional Demo Programs for both On and Off Channels
- Actively participated in trade and consumer events
- Managed National Accounts team to grow authorization and distribution On and Off Premise
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments; assisted in development and launch of Knucklenoggin Rainbow Packs
Director of Regional Sales
California Tequila, Inc.
01.2022 - 03.2022
- Responsible for launching and managing 14 states: FL, GA, SC, TN, NC, AL, VA, MS, LA, TX, KY, OK, IN and AR
- End-to-end accountability of regional performance
- Accountable for distributor management consisting of establishing and managing goals, education, GSM's, QBR's, ride alongs and blitz's
- Led financial and operational management at regional level to include pricing, incentives, inventory, budget, invoicing and expenses
- Managed regional P&L
- Responsible for local and regional chain execution in all channels
- Hired, trained and managed team consisting of 3 state managers
- Managed and attended trade and consumer events
- Promoted to Vice President of Sales
Vice President of Sales
Republic National Distributing Company
09.2014 - 09.2021
- Led team of 150 Sales Representatives, Sales Managers, Portfolio Managers, Analysts and Merchandisers
- Grew revenues from $220M (2014) to $450M (2021 projected) - 104%+ increase
- Grew market share from 25.88% (2015) to 28.21% (2020); largest distributor share in Ga.
- Managed and achieved P&L goals 6 consecutive years
- Responsible for 219 suppliers, 5500+ on-premise accounts, 1100+ off-premise accounts
- Guided statewide restructures to improve route management and customer alignment
- Implemented new processes to improve communication, forecasting, execution, standards
- Worked with operations to enhance forecasting between sales and operations
- Routinely conducted and participated in executive level presentations
- Worked closely with supplier partners to develop and implement go-to-market strategies to drive existing business and new product launches
Spirits Division Manager
Republic National Distributing Company
07.2011 - 08.2014
- Led team of 53 Sales Representatives, Sales Managers and Merchandisers
- Generated revenues in excess of $130M while achieving P&L goals
- Organized and conducted bi-monthly general sales meetings
- Facilitated all new item launches with supplier network for both on and off premise
- Instituted new tracking processes to ensure execution of sales and KPI goals
- Negotiated monthly programming and incentives with supplier partners
- Promoted to Vice President of Sales, Georgia
Director of Chain Sales - Texas
Republic National Distributing Company
08.2004 - 06.2011
- Directed team of 23 Chain Account Managers and 4 Category Managers
- Division generated over 65% of overall wine sales revenue for Texas
- Led restructure of division to improve alignment with customers
- Implemented monthly sales leadership calls to convey expectations and ensure alignment of chain programs
- Expanded scope of responsibility to include Corporate Headquarter Calls at national level for Kroger, Target, Walmart, Sam's, Safeway and Whole Foods
- Awarded Kroger category lead in 2008 for Southwest Division
- Formalized semi-annual supplier planning meetings to ensure alignment with priorities and new item introductions
- Promoted to Spirits Combo Division Manager
Wine Division Manager
Republic National Distributing Company
09.1998 - 07.2004
- Managed team of 61 Sales Representatives, Sales Managers and Merchandisers
- Responsible for division P&L and revenues exceeding $50M
- Developed and implemented Southeast Texas Convenience Store Team
- Conducted monthly and quarterly supplier business reviews
- Promoted to Director of Chain Sales-Texas
Area Manager
Republic National Distributing Company
04.1995 - 08.1998
- Led team of 20 Sales Representatives, Sales Managers and Merchandisers
- Responsible for coaching and development
- Organized and conducted staff meetings
- Recognized as top performing team vs. KPI goals in 1997
- Promoted to Division Manager
District Sales Manager
E&J Gallo Winery
06.1993 - 03.1995
- Trained and managed team of 5 Sales Representatives and 1 Merchandiser
- Executed monthly Food Lion Headquarter presentations on pricing, displays, ads, etc.
- Implemented tracking processes to ensure execution of sales and KPI goals
- Successfully completed Gallo District Manager Program
Sales Representative
E&J Gallo Winery
02.1991 - 05.1993
- Recognized as Distributor Top Sales Representative in 1992
- Created professional presentations to effectively demonstrate product features and benefits
- Routinely led company in sales goal achievement and survey execution
- Successfully completed Gallo Sales Program
- Promoted to District Manager
Cannon Fire Direction Specialist (13E)
United States Army
03.1985 - 03.1987
- Responsible for determining target location using computers and manual calculations
- Completed Basic and Advanced Individual Training with Honors
- Promoted to Team Leader within 2 years
- Honorably Discharged
Education
Bachelor of Science - Economics
Florida State University
Tallahassee, FL12.1990
Skills
- Sales forecasting and budgeting
- CRM Software Management
- Territory Management
- Sales Training and Coaching
- Key Account Management
- Leadership and Team Management
- Collaboration and Cross-Functional Coordination
- Problem Solving and Critical Thinking
- Proficiency in Microsoft Office
- Financial Acumen
Timeline
South Florida Commercial Sales Manager
Truly Nolen of America, Inc.
05.2024 - Current
Commercial Manager
Truly Nolen of America, Inc.
10.2023 - 04.2024
Vice President of Sales
California Tequila, Inc.
04.2022 - 02.2023
Director of Regional Sales
California Tequila, Inc.
01.2022 - 03.2022
Vice President of Sales
Republic National Distributing Company
09.2014 - 09.2021
Spirits Division Manager
Republic National Distributing Company
07.2011 - 08.2014
Director of Chain Sales - Texas
Republic National Distributing Company
08.2004 - 06.2011
Wine Division Manager
Republic National Distributing Company
09.1998 - 07.2004
Area Manager
Republic National Distributing Company
04.1995 - 08.1998
District Sales Manager
E&J Gallo Winery
06.1993 - 03.1995
Sales Representative
E&J Gallo Winery
02.1991 - 05.1993
Cannon Fire Direction Specialist (13E)
United States Army
03.1985 - 03.1987
Bachelor of Science - Economics
Florida State University
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