Goal-oriented,self-driven Store Director dedicated to developing creative strategies to optimize profitability and expand store's traffic. Powerful communication and leadership skills paired with expertise in store management and loss prevention and team development , Bringing over 20 years of comprehensive experience steering strategic business initiatives to support high-growth goals.
Overview
12
12
years of professional experience
Work History
Store Director
SEPHORA [LVMH Group]
, Middle East
12.2014 - 01.2023
Achieved 59% of growth within the first year as Sales Manager
Managed sales transactions with a revenue stream of 25M USD annually
Increased market share by 12% over the course of a one year
Generated monthly and annual sales reports
Created and directed sales team training and development programs.
Develop Strategic vision, Sales and Budget Strategies to drive results and maximize sales and profitability.
Identify, analyze, and forecast sales and opportunities.
Move the organization forward by consistent commitments to meeting objectives & results
Implement retail priorities and inspire commercial success.
Lead the management team to create a positive and exciting work environment through effective floor management while ensuring that targets are met..
Reinforce sales policies and techniques established at the Sephora University with all team members.
Balance and drive the sales target among store categories and focus on profitable sales income.
Provide support to the Operations teams in analyzing sales results and proposing action plans to achieve set target.
Create disruptive internal competitions to motivate the team and boost the achievements.
Create amazing customer experiences through strong client focus and collaboration.
Seek ways to improve client service, solve problems and build strong relationships where the ideas and input of others are welcomed.
Provide support to the team in difficult situations ensuring client’s satisfaction.
Provide extensive coaching and training to assist the team in meeting all commercial and operational KPI’s..
Energize and motivate the team through effective floor management to guarantee an addictive experience for our client.
Work in partnership with the Training Department and coach the team to elevate our team knowledge to maximize client satisfaction.
Embolden the team to use our omni channel tools to deliver a customized service.
Lead your management team to create a positive and energetic shopping experience to enable achievements in all commercial KPI’s.
Provide support for the Head of Retail in analyzing results and proposing action plans to enhance client experience and drive all related KPI’s
Help others grow by understanding their strengths and provide coaching and development.
Motivate and develop the Management and store team through daily coaching / observations.
Communicate and inspire the team on business strategy, vision and relevant information through animate briefings, coaching’s, and trainings.
Identify, engage in recruiting and developing talent and secure succession plans in collaboration with the Head of Retail.
Ensure the team is attending training and a follow up is done after the training is attended.
Ensure the team is using our digital learning tool; daily follow up on average training frequency for each team member.
Ensure an addictive beauty experience through performing monthly assessments.
Facilitate team monthly meetings with the Customer Experience Manager and Operations Manager to analyze and discuss their performance.
Be accountable for the PCR and PIP process of the entire team and assist your managers where necessary.
Oversee the annual leave of the team according to business needs.
Analyzed financial data to identify trends in customer spending habits and develop strategies accordingly.
Maintained knowledge of current promotions, policies regarding payment and exchanges, and security practice.
Oversaw the execution of visual merchandising activities in line with corporate standards.
Performed regular audits of store operations to identify areas for improvement.
Monitored stock levels and ordering of new merchandise as needed.
Guided customers in choosing items that reflected personal style and shape
Facilitated monthly and quarterly physical inventory counts
Offered exceptional customer service to differentiate and promote the company brand
Communicated merchandise needs and issues to appropriate supervisors in a timely fashion
Offered direction and gave constructive feedback to motivate team members
Built and maintained effective relationships with peers and upper management
Directed strategic and brand-appropriate marketing initiatives to improve presentation and maximize sales
Resolved customer complaints in an efficient and professional manner.
Area Sales Manager
Paris Gallery
, All Emirates
09.2010
Recruit, train and develop staff to perform beyond expectations
Ensuring the correct mix, number and nationality of staff per store
Staff scheduling paying close attention to peak trading periods, market trends and leave approvals
Performance management, salary reviews, incentives and performance based bonuses
Applying the 'Fish Philosophy' and instilling a win-win mindset
Set sales target by store and by staff Ensure that top line targets are fairly split at store level into daily targets
Work with brand managers to identify slow moving references and implement action plan
Conduct monthly sales reviews with the direct reports to communicate achievements, targets and initiatives
Ensure that proper sales management’s processes are conducted at a store level.
Dubai Asst. Retail Manager
PARIS GALLERY
Dubai
06.2009
Recommended and helped customers select merchandise based on their needs
Exchanged returned merchandise for customers quickly and efficiently
Confirmed that appropriate changes were made to resolve customers' problems
Trained new employees on company customer service policies and service level standards.
Retail supervisor
Dubai
01.2008
Ensures that all the procedures related to the close of sales are being adhered to by the sales staff in accordance with the company policy
Ensures that the sales staff promotes maximum sales of merchandise by: Establishing Customer Needs Explaining Features And Benefits Provide high quality customer service
Assists the salesperson in closing the sales when the situation requires
Sales Target ,Administration, Discount Targets
Training & development.
Education
BACHELOR’S DEGREE - ARCHITECTURAL ENGINEERING
Skills
Retail Management
Brand Awareness
Business Development
Strategic Planning
Report Generation
Competitor Monitoring
Retail Inventory Management
Operations Management
Team Development
Leadership Development
Employee Training
Customer Service Management
Accomplishments
Trained all new team leaders on store procedures and policies.
Trained staff to deliver outstanding customer service.
Managed a successful sales team of (140) members who consistently exceeded sales goals by Avg.5% each month.
Developed highly effective sales training strategies as Retail sales Manager of a 95-person team.
Increased sales by 35% over a four years period.
Quote
Our work is going to fill a large part of our life, and the only way to be truly satisfied is to do what we believe is great work. And the only way to do great work is to love what we do.
District Asset Protection Manager at SEPHORA (LVMH: Louis Vuitton Moët Hennessy)District Asset Protection Manager at SEPHORA (LVMH: Louis Vuitton Moët Hennessy)