Jack Federman

•Create and manage marketing initiatives to drive app downloads, revenue and brand awareness—digital creator campaigns, offline community events, social content campaigns, and branded partnership deals.

•Increase North American daily active users by 80K+ in under 6 months by signing sponsorship deals with over 250 Influencers.

•Develop Bigo Live’s presence at VidCon 2024—working cross functionally with internal user management, agency management, and creative teams.

•Managed talent to properly represent the brand while on-site at Bigo Live Gala Award Show 2024 in Las Vegas, including Perez Hilton, Natalie Nunn, and more.

•Ideated and executed all marketing initiatives for Dance and Electronic releases through Warner Records US and mob agency clients. Hit campaigns included:

-Executed an aggressive two-pronged marketing strategy for David Guetta & Bebe Rexha song, “I’m Good (Blue),” targeting social media with influencer campaigns and promoting to US radio stations resulting over one billion streams and a Grammy nomination.

-A innovative multifaceted influencer/marketing campaign for Eliza Rose “B.O.T.A.” that resulted in the song receiving over one billion views across all sounds during the summer of 2022.

-Scoped out and leveraged initial song analytics, launching influencer digital marketing campaigns for Sam Gellaitry “Assumptions” to drive an extended organic consumption up 500% and multiply success.

•Planned and executed experiential marketing events – Jean Michel-Jarre album release listening party at Chinese Theater Hollywood, and Miami Music Week 2023 Label Launch campaign.

•Produced Influencer/Creator campaigns to drive streaming consumption and audience acquisition.

• Managed multiple client based experiential and digital marketing initatives, including events, concerts and activations for Netflix, Dr. Martens, Navy Exchange, Sierra Nevada Brewing Company, and Hard Rock Hotels.

• Oversaw planning and onsite production of branded activations at SXSW.

• Cultivated relationships with local press to ensure high volume attendance at activations.